REUTERS INSTITUTEDIGITAL NEWS REPORT 2014
TRACKING THE FUTURE OF NEWS
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13/06/2014 RISJ Digital News Report 2014 2
Key findings • Role of smartphone as a key agent of change• Generational split in news consumption• Increasing disruption to mainstream media companies from
pure players and aggregators • Rise of the reporter as a key focus of trust and engagement• Role of social media and emergence of WhatsApp as news
network• Video not growing as fast as expected
13/06/2014 RISJ Digital News Report 2014 3
Background and methodologyOne of the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014.
Additional analysis of key themes, country level insights from network of partners
Full methodology on digtialnewsreport.org
13/06/2014 RISJ Digital News Report 2014 4
Supported by
Polling by
INTEREST IN NEWS AND TYPES OF
USERS
13/06/2014 RISJ Digital News Report 2014 5
Urban Brazil Germany Spain Italy Denmark Finland USA Japan UK France
87%81%
73% 73% 71% 68% 68% 65% 64% 64%
13%19%
26% 27% 29% 31% 30%34% 35% 36%
Interested Less interested
Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interestedBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
Interest in news by country
Q1c. How interested, if at all, would you say you are in news? Net responses for extremely/very interested. Base: All markets 2014: 18837
Male Female 18-24 25-34 35-44 45-54 55+
Interested in news 77% 65% 61% 65% 69% 72% 77%
Interest in news by age (all countries)Men are more interested in news than women and interest grows with age
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?
Base: All who have used sources in the past week (16112)
).
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
TV
50% 56% 47% 55% 61% 54% 36% 50% 56% 54%
Radio
8% 13% 4% 6% 11% 9% 5% 4% 1% 2%
11% 11% 11% 12% 6% 8% 20% 6% 4% 21%
Online (Inc. Soc media
30% 19% 35% 26% 21% 28% 37% 35% 37% 22%
Main platform for accessing news by countryTV remains the most valued platform in general by some distance – followed by online. Young people prefer online
Any Online Any TV News
49%
38%43% 44%
35%
49%
24%
56%
15%
59%
18-24 25-34 35-44 45-54 55+
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?Base: All who have used sources in the past week (16007)
Main platform for news by ageGENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news
Any Online Any Print
60%
13%
64%
7%
54%
17%
31%22%
13%
28%
18-24 25-34 35-44 45-54 55+
Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?Base: All who have used sources in the past week, Finland=1368, Japan=1623
Any Online Any Print
38%
11%
33%
14%
31%
15%22% 23%
12%
27%
Finland Japan
Main platform for news by ageOnline vs print (selected)
11
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
News about the country 71% 67% 63% 59% 64% 67% 76% 57% 66% 52%
International news 49% 64% 45% 49% 52% 63% 55% 39% 41% 43%
Local news about my town or city 46% 47% 42% 45% 37% 40% 48% 57% 47% 31%
News about my region 38% 51% 42% 38% 41% 26% 47% 31% 12% 33%
Business and financial news 21% 17% 13% 15% 15% 21% 12% 20% 29% 26%
News about the economy 39% 29% 38% 33% 27% 35% 31% 46% 34% 44%
Entertainment and celebrity news 17% 15% 14% 13% 13% 12% 16% 15% 22% 24%
Fun/weird news 15% 14% 18% 21% 22% 18% 14% 16% 15% 28%
Health and education news 28% 30% 37% 38% 31% 29% 27% 28% 57% 30%
Arts and culture news 12% 9% 19% 24% 15% 15% 14% 10% 27% 15%
Sports news 29% 28% 35% 29% 25% 27% 27% 20% 30% 28%
News about the country’s politics 37% 51% 40% 54% 45% 59% 30% 46% 37% 52%
Science and technology news 25% 27% 33% 35% 28% 31% 31% 28% 43% 26%
Q2 Which of the following types of news is most important to you? Please choose up to five.Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
Interest in different types of news by country
12
Business and financial news
Sports news
News about UK politics
Entertainment news
Health and education news
Local news about my town or city
24%
41%
52%
8%
21%
39%
13%
15%
40%
23%
44%
49%
Female Male
Q2. Which of the following types of news is most important to you? Please choose up to five
Base All 2014 - 18858
Gender differences by news typeWomen are more interested in local news, entertainment news and health and education. Men are more interested in politics, sport and business and financial news
Male Female
24%
36%
18%
31%
17%23%
12%20%
9%13%
Fun or weird news 18-24 25-34 35-44 45-54 55+
Male Female
11%
31%
12%
32%
10%
28%
8%
20%
5%
14%
Celebrity news
Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news
Base All– 18858
Weird and celebrity news by age and genderBoth news types are driven by young women but young men are far more interested in weird/fun news than celebrity news
14
Types of news users drawn from interest and frequency
• News Lovers: These are people who access the news several times a day and say they are extremely interested in the news.
• Daily Briefers: These are people who also access the news several times a day but they say they are a bit less interested (very or somewhat) in the news.
• Casual Users: These are people who consume less frequently – anything between once a day to once a month – and they also tend to be less interested in the news, with a majority only somewhat interested in news.
SMARTPHONES AND TABLETS
Strong growth in SMARTPHONE news accessConsistent pattern of strong growth in all markets
Japan UK USA Germany France Italy Spain Denmark
19%
29% 28%22% 24% 25%
35%
43%
26%33% 31% 32%
35% 36%
44%
52%
28% 28%21% 20%
0%
32%
2012 2013 2014
8b Which, if any, of the following devices have you used to access news in the last week?Base: All (total sample in each country)
access news weeklyALL TEN COUNTRIES
37%
Japan Germany Italy France USA Spain UK Denmark
6%10%
14%11%
16%13%
16%
25%
10%
17% 18% 19% 20% 21% 23%
36%
6% 6%11%
8%13%
2012 2013 2014
Strong growth in TABLET accessDenmark still leads in tablet usage
access news weeklyALL TEN COUNTRIES
20%
8b Which, if any, of the following devices have you used to access news in the last week?Base: All (total sample in each country)
Impact and value of new devices• Increasing the frequency with which we access the
news
• Increasing the access points for news
• Encouraging payment for news
13/06/2014 RISJ Digital News Report 2014 18
“in the café or at the bus it’s right there, you have all the news at your fingertips”
Say the mobile is the main way of accessing online news
20%
For under 45’s30%
19
Q1b. Typically, how often do you access news (in any way)? Base: All markets 2014: 18837, 2013: 11004
Device Several times a day
One digital device 62%
Two digital devices 74%
Three digital devices 81%
Four or more devices 87%
% accessing news several times a day (Global)
Computer users Smartphone users Tablet users
68%
73%
75%
70%
74%
76%
2013 2014
Frequency of access by deviceSmartphones and tablets are encouraging more frequent access. The more devices you have the more likely you are to access news more frequently …
Smartphone and tablet demographicsSmartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group.
Smartphone Tablet
56%
20%
55%
23%
48%
25%
35%
23%22%17%
Smartphone and tablet by age 18-24 25-34 35-44 45-54 55+
35-44 group (+9%) driving smartphone growth
44-54 group (+7%) driving tablet growth
Q8b. Which, if any, of the following devices have you used to access news in the last week?Base: All
Smartphone Tablet
18%
3%
16%
5%
18%
7%
13%10%
7% 8%
18-24 25-34 35-44 45-54 55+
45-54 group use most news apps on tablet
Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use? Base: Smartphone app users=267, tablet app users=152
The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45
UK - % using news apps by age
22
I mainly use news apps I downloaded from an app store
I mainly use news websites via the standard web browser on my device
I use apps and mobile websites about the same
Not sure
41% 42%
11%6%
47%
38%
10%4%
Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you?
Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481
I mainly use news apps I downloaded from an app store
I mainly use news websites via the standard web browser on my device
I use apps and mobile websites about the same
Not sure
28%
53%
14%
5%
37%
48%
10%4%
2013 2014
Use of news apps increasing on smartphones and tablets in UK compared with mobile browser
23
26%
52%
14%8%
Q9a. When you look for news on a MOBILE, which of the following statements most applies to you?
Base: 667 – all who have accessed news via a smartphone in the last week
But in Finland most people use a mobile browser
In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily used on the Apple and Android operating systems
Smartphone users tend to access fewer news sources(average of all countries)
One source of news Two sources of news Three to four sources Five or more
37%
24% 22%
12%
34%
23% 25%
14%
30%
23%26%
17%
Smartphone Tablet Computer
Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?Base: All smartphone=7165, tablet=3774, computer=12618
UK: Smartphone users access fewer news sources and brands with strong app propositions do best
On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out
Access one news source weekly on a smartphone
55% Access one news source weekly on a computer
45%
Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?
26Q8a/b. Which, if any, of the following devices do you ever use for any purpose? Apple and non-Apple codes shownBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
25%13% 13% 15% 11%
36%
14% 20% 17%10%
19%
20%27% 18%
16%
12%
21%16% 28%
9%
Apple tablet or smartphone Non-Apple tablet or smartphone
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
23% 15% 12% 14% 16%36%
10%22% 18% 19%
40% 52% 62%47% 38%
40%
52% 30%50%
22%
Smartphone
Tablet
Operating systems: Apple vs the rest (by country)Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android. Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.
27
Mainly via branded news link (logo)
Mainly via search engine
Mainly via social network
Mainly via aggregator app or website
45%
25%
8%14%
51%
31%
6% 5%
51%
31%
5% 5%
Mobile Tablet Computer
Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please select one answerBase: All mobile news users=650, tablet=481, computer=1236
How people start news journeys on smartphone, tablet and computerThe role of brand may be weakening on smartphone as more people come across news via social networks and aggregator apps. Search engines play a smaller role than on a computer
28
Denmark: Device overlapsDenmark is the most multiplatform country that we poll. Of those using devices for news, 61% use the smartphone and 39% use a tablet.
Less than a quarter (24%) only use the computer.
Most people are using two or three devices to access news each week
29
Japan: Device overlapsJapan is the least multiplatform country that we poll. Of those using devices for news, 31% use the smartphone and just 12% use a tablet.
Almost six in ten (58%) only use the computer.
A small minority are using two or three devices to access news each week
Multiplatform world
In general, we see that new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex.
In terms of weekly use, tablet and smartphone users consumers are still using TV news and reading newspapers. They may be using them less often and younger demographics are using traditional media such as TV news much less
News access via public transportWe do see substitution, however, between print and smartphone on the daily commute in the UK and especially in Denmark. Smartphone is now the clear leader on bus train etc
8b Please mention the key news media you used in these locations yesterday Base: Accessing news when travelling via public transport UK=137, Denmark =88)
UK DENMARK
40%
21%
53%
69%
9% 13%
Print Mobile Tablet
From brand’s point of view…It’s an increasingly complex world. Different devices are used at different points through the day
News access across the day by age (UK)GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents
access news throughout the day – mainly online
Q4c When do you typically access the news? Pleas select all that applies
34
First thing in the morn-ing
Later in the morning Lunchtime Afternoon Early evening Late evening Last thing at night0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%All 18-24 25-34 35-44 45-54 55+
Q4b. When do you typically access the news? (Please select all that apply)
Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543)
Finland: Access across the dayWe see a different pattern in Finland. Here the whole population is showing a flatter consumption curve, reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later bulletins capturing the main audience
35
UK DENMARK
90% 90%
8% 13%1% 5%
RADIO MOBILE Tablet
Q4e: Please mention the key news media you used in these locations yesterday
Base: While travelling via private transport UK=266, Denmark=290
News access via private transportThe radio is still the key news delivery platform in the car or on a bicycle but even here more people are using mobile phones to access news
36
Where were you when you looked at/listened to the news yesterday? (List all that are relevant)
Base: UK=2082, Denmark=2036
At home: communal space
At home: personal space
At work
Whilst commuting in car or other personal transport
Whilst travelling, commuting on public transport
While out and about generally
Other people’s homes
At a place of study
Another place
I didn’t consume news yesterday
73%
32%
18%
13%
7%
4%
2%
3%
1%
3%
78%
20%
22%
14%
5%
3%
3%
2%
2%
2%
Denmark UK
18-24 25-34 35-44 45-54 55+Home
82% 74% 82% 88% 96%
Out & About
21% 22% 26% 27% 15%
Work/place of study
30% 35% 30% 26% 5%
Where news is accessed (UK and Denmark)Most news is still accessed at home and is driven by older groups
37
OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700)
At home: communal space At home: personal space
74%
33%
21%
33%29%
13%
29%
41%
12%
21%13% 14%
Television Radio Printed publication Internet via computer Internet via mobile Internet via tablet
Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700)
18-24 25-34 35-44 45-54 55+Communal space
35% 22% 18% 8% 4%
Personal space
35% 39% 24% 14% 5%
Mobile access at home is driven by under 45s
News access in home by platformInternet via mobile and tablet are become key ways of accessing news in the home
38
OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700)
Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700)
Under 45 Over 45
62%
81%
60%
37%
News access in communal rooms by ageTV Any internet (laptop, tablet, mobile)
Under 45 Over 45
28%39%
76%
46%
News access in personal space by ageTV Any internet (laptop, tablet, mobile)
Under 45s are as likely to access news via internet as via TV in the living room or other communal rooms – and far more likely in the bedroom or study
News access in home by platform
DISRUPTION TO TRADITIONAL MEDIA
40
Finland Spain Denmark UK Urban Brazil Italy France Germany USA Japan
71%
62% 62%
55% 55%52%
47%41% 41%
26%20%
28%
10%16%
38%
28% 26%20%
39%
46%
39%
49%
36%
24%
54%51%
21%24%
33%
19%
Traditional Pure player Social Media
Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
Japan and US suffering most disruption – Finland leastWe tagged brands that respondents named as having accessed weekly according to whether they were traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much more disrupted traditional players are in some countries
UK and Finnish brands suffering less disruptionThis chart shows just the countries at each end of the disruption scale and only shows traditional against digital born websites (eg Huffington Post, Yahoo and Google News)
Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973
New challengers
Huff Post BuzzfeedUS 17% 5%
UK 9% 3%
Italy 5% -
France 5% 1%
Spain 4% 1%
Germany 3% .5%
Brazil - 1%
The Huffington Post and Buzzfeed now operate in a number of countries and languages. They are doing much better in the US and UK than elsewhere
43
Finland Denmark Spain Italy Germany Japan Urban Brazil UK USA France
93%83% 81% 78% 75% 75% 74% 72%
58% 55%
79%67% 70%
55%62%
69% 67% 61%49% 44%
82%67% 68% 67%
48%
31%
49%35% 33%
40%
Combined reach Print newspaper Online newspaper
Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
Newspaper reach by countryThe newspaper industry has been most disrupted. But even here we see that cross platform reach (web and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to top 50%
44
France: Overlaps in print and onlineFrench newspapers have traditionally mainly served better educated groups rather than mass market. Now they are struggling to attract a wider user base online. The French market is thus more open to disruption from the likes of Google News and online start ups like Le Huffington Post
45
USA: Overlaps in print and onlineUS newspapers are still very reliant on traditional print readers. Many of those are older or using other sources online. Most US newspapers were locally based and as the internet opened up a market for national news brands they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.
46
Denmark: Overlaps in print and onlineNewspapers in Denmark have transitioned most of their loyal readers to online with 83% combined reach and more than half reading in print and online every week.
This puts them in a much stronger position than the newspaper sector in US and France
47
Finland: Overlaps in print and onlineFinnish newspapers have been most successful in transitioning readers to online services. This despite the presence of a strong public broadcaster. Finland has also persuaded the most people to pay for online news (14%)
BRAND PERFORMANCE BY
COUNTRY
13/06/2014 RISJ Digital News Report 2014 48
USA Pop 314mInternet 78%Smartphone 50%Tablet 34%Interest in news 68%(7th= /10) Digital reachNewspapers 33%Broadcasters 48% Pure players 52% Cross platform reachNewspapers 58%Broadcasters 86% Traditional (offline) reachNewspapers 49%Broadcasters 82%
11% paid for online news in last year(5th /10) TOP DIGITAL SUBSCRIPTIONS 1. Local/City Newspaper2. New York Times 3. Wall Street Journal 17% say the mobile is the main way of accessing online news10% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 37%2. YOUTUBE 17%3. TWITTER 8%4. GOOGLE+ 5%5. LINKEDIN 3%6. REDDIT 2% * Use weekly for news 35% share a news story via email or social media US is 4th = out of 10 in our digital participation index
ONLINE TV, RADIO, PRINT
Local television news
A local newspaper
Fox News
NBC/MSNBC
ABC News
CNN
CBS News
Local radio news
NPR
City paper
USA Today
New York Times
45%
34%
33%
26%
23%
22%
22%
20%
10%
9%
7%
6%
Yahoo
A local newspaper
Fox News
Huffington Post
Local television news
MSN
CNN
Google News
NBC/MSNBC
The New York Times
City paper
Washington Post
Buzzfeed
28%
18%
17%
17%
16%
14%
14%
12%
11%
9%
7%
6%
5%
UK Pop 63mInternet 84%Smartphone 62%Tablet 42%Interest in news 64%(10th=/10) Digital reachNewspapers 35%Broadcasters 53%Pure players 24% Cross platform reachNewspapers 72%Broadcasters 87% Traditional (offline) reachNewspapers 61%Broadcasters 79%
BBC News
ITV News
A local newspaper
Sky News
Daily Mail + on Sunday
Daily Mirror + Sunday Mirror
The Sun + Sunday
Free City paper e.g. Metro
Commercial radio news
Channel 4 News
The Times + Sunday TimesDaily Telegraph + Sunday
Telegraph
68%
30%
22%
21%
15%
13%
10%
10%
10%
8%
6%
5%
BBC News OnlineMail Online
Sky NewsYahoo
Guardian OnlineHuffington Post
Local newspaper Telegraph Online
Google NewsMSN
Mirror OnlineITV NewsBuzzfeed
Independent Online Sun Online
47%14%
12%9%9%9%
7%6%5%5%4%3%3%3%2%
Top digital subscriptions1. Times2. Telegraph3. Sun
7% paid for online newslast year (10th/10) 24% say the mobile is the main way of accessing online news16% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* FACEBOOK 22%TWITTER 12%YOUTUBE 6%GOOGLE + 2%WHATSAPP 2%• Use weekly for news
16% share a news story via email or social media
ONLINE TV, RADIO, PRINT
GERMANY Pop 81mInternet 83%Smartphone 60%Tablet 30%Interest in news 81%(2nd /10) Digital reachNewspapers 48%Broadcasters 37%Pure players 32% Cross platform reachNewspapers 73%Broadcasters 93% Traditional (offline) reachNewspapers 62%Broadcasters 91%
Top digital subscriptions1. Bild Plus2. Welt Online3. Spiegel Magazin digital 8% paid for online news in last year(7th= /10) 24% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* FACEBOOK 26%YOUTUBE 11%GOOGLE + 6%WHATSAPP 6%TWITTER 3%XING 3%
* Use weekly for news 19% share a news story via email or social media
Tagesschau
Local/regional paper
RTL aktuell
ZDF heute-journal
Tagesthemen
Public radio
Commercial radio
Sat.1 Nachrichten
Bild / Bild am Sonntag
Der Spiegel
Free city paper
ProSieben Newstime
57%
40%
39%
37%
35%
32%
27%
21%
13%
13%
12%
10%
ONLINE TV, RADIO, PRINT
Spiegel Online
Bild.de
Bild PLUS
N24.de
n-tv online
Local/regional paper sites
Google News
Focus Online
Zdf.de
Ard.de bzw. Daserste.de
Sueddeutsche.de
Stern.de
Welt Online
ZEIT Online
17%
17%
2%
14%
12%
12%
11%
11%
10%
10%
8%
8%
7%
7%
FRANCE Pop 66mInternet 80%Smartphone 52%Tablet 27%Interest in news 64%(10th= /10) Digital reachNewspapers 40%Broadcasters 29%Pure players 34% Cross platform reachNewspapers 55%Broadcasters 92% Traditional (offline) reachNewspapers 44%Broadcasters 90%
12% paid for online news in last year(4th /10) Top digital subscriptions 1. Le Monde2. Mediapart
22% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 27%2. YOUTUBE 16%3. GOOGLE+ 10%4. TWITTER 7%5. SKYPE 4%
* Use weekly for news 21% share a news story via email or social media
ONLINE TV, RADIO, PRINT
Google News20 Minutes
Le MondeLe Figaro
YahooL’Express
TF1BFM TVLe Point
Rue89Le Nouvel Observateur
Les chaînes du groupe France TélévisionsLibération
Sites des radios privées Médiapart
17%14%13%12%
11%10%9%9%8%8%7%7%7%6%6%
TF1
BFM TV
Les chaînes du groupe France Télévisions
M6
Radios privées
20 Minutes
Itélé
Radios publiques
Canal+
Le Figaro
Le Monde
LCI
Metro
47%
43%
40%
31%
25%
19%
20%
19%
14%
12%
12%
10%
10%
DENMARK Pop 5.5mInternet 90%Smartphone 73%Tablet 46%Interest in news 71%(5th= /10) Digital reachNewspapers 67%Broadcasters 53%Pure players 11% Cross platform reachNewspapers 83%Broadcasters 93% Traditional (offline) reachNewspapers 67%Broadcasters 90%
10% paid for online news in last year(6th /10) TYPES OF DIGITAL PAYMENT 17% one off payments42% digital subscription31% bundled digital/ print subscription 24% say the mobile is the main way of accessing online news18% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 31%2. YOUTUBE 5%3. TWITTER 4%4. GOOGLE+ 4%5. LINKEDIN 4%
* Use weekly for news 23% share a news story via email or social media
ONLINE TV, RADIO, PRINT
TV2 Nyhederne (fx 19 -Nyhederne)DR Nyheder (fx TV Avisen)
TV2 NewsRegional news from TV2 affiliates
P3 (DR)A free city paper
P4 (DR)Ekstrabladet
PolitikenBT
MetroXpressA local newspaper
P1 (DR)Jyllandsposten
61%
60%
38%
37%
26%
23%
21%
16%
15%
14%
14%
14%
13%
13%
Dr.dk/nyhederEkstra-bladet.dk
Nyhederne.tv2.dkBt.dk
Politiken.dkJyllands-posten.dk
B.dkRegional or local online paper
Borsen.dk (Børsen)Free local communiity paper site
Information.dkAvisen.dk
Mx.dk (MetroXpress)
38%33%32%
27%22%
19%11%
9%9%8%
5%5%4%
FINLAND Pop 5mInternet 89%Smartphone 60%Tablet 34%Interest in news 68%(6th= /10) Digital reachNewspapers 82%Broadcasters 43%Pure players 34% Cross platform reachNewspapers 93%Broadcasters 84% Traditional (offline) reachNewspapers 79%Broadcasters 80%
14% paid for online news in last year(2nd /10) TOP DIGITAL SUBSCRIPTIONS 1. Helsingin Sanomat (hs.fi)2. Regional/local newspaper(s)3. Iltalehti.fi 15% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 36%2. AMPPARIT 12%3. GOOGLE + 12%4. YOUTUBE 9%5. SUOMI ‘24’ 8%6. TWITTER 6% * Use weekly for news 24% share a news story via email or social media
ONLINE TV, RADIO, PRINT
Yle TV-uutisetMTV uutiset
Maakunta-/paikallislehtiIlta-Sanomat
IltalehtiHelsingin SanomatYle1 (radio) uutiset
Ilmaisjakelulehti, esim. Metro
Kaupalliset radiouutisetHS uutisetAamulehti
Kauppalehti
61%55%
36%31%
28%25%24%
22%13%12%
10%9%
Iltalehti.fi
Ilta-Sanomat Online
Helsingin Sanomat Online
MTV uutiset Online
Yle TV-uutiset
HS uutiset
Maakunta-/paikallislehti verkossa
Taloussanomat Online
Kauppalehti Online
Yle1 (radio) uutiset
Ampparit.com
Aamulehti Online
57%
56%
31%
27%
22%
20%
17%
16%
15%
14%
13%
10%
SPAIN Pop 47mInternet 67%Smartphone 73%Tablet 38%Interest in news 73%(3rd /10) Digital reachNewspapers 68%Broadcasters 47%Pure players 23% Cross platform reachNewspapers 81%Broadcasters 93% Traditional (offline) reachNewspapers 70%Broadcasters 91%
Top digital payment1. El Mundo.es2. El Pais.com3 Marca.com (sports) 8% paid for online news in last year(7th= /10) 22% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 50%2. WHATSAPP 26%3. TWITTER 21%4. YOUTUBE 21%5. GOOGLE + 10% * Use weekly for news 40% share a news story via email or social media
ONLINE* TV, RADIO, PRINT
ElPaís.com
ElMundo.es
Marca.com
Antena3.com Noticias
20Minutos.es
LaSexta.com Noticias
Rtve.es Noticias
CadenaSER.com
Regional newspaper sites
Cuatro.com Noticias
ElPeriódico.com
ElConfidencial.com
Eldiario.es
31%
27%
22%
19%
18%
14%
13%
10%
9%
9%
9%
9%
8%
Antena 3 NoticiasInformativos TVELaSexta Noticias
Informativos TelecincoNoticias Cuatro
El PaísEl Mundo
MarcaRegional newspapers
20 MinutosServicios Informativos Cadena SER
Other TV stationsNoticias Onda Cero
53%
44%
39%
34%
32%
31%
24%
20%
19%
18%
15%
12%
11%
*Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain
ITALY Pop 61mInternet 58%Smartphone 59%Tablet 30%Interest in news 73%(4th /10) Digital reachNewspapers 67%Broadcasters 46%Pure players 48%
13% paid for online news in last year(7th= /10) TYPES OF DIGITAL PAYMENT 58% one off payments35% digital subscription13% bundled digital/ print subscription 19% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 57%2. YOUTUBE 23%3. WHATSAPP 13%4. GOOGLE+ 11%5. TWITTER 10% * Use weekly for news 44% share a news story via email or social media
ONLINE TV, RADIO, PRINT
Repubblica.itTgCom.it
Google NewsRai.TV
Corriere.itA local newspaper
La Stampa.itYahoo.it
Il Fatto Quotidiano.itNotizie.Libero.it
MSN.itBeppeGrillo.it
L’Espresso.itRadio24.com
31%27%
25%22%21%
16%16%
15%15%14%
11%10%
9%8%
Tg1, Tg2, Tg3, Tg4, Tg5
TgCom24
Tg La7
Ballarò
RaiNews
SkyTg24
La Repubblica
Studio Aperto
Porta a Porta
A local newspaper
Servizio Pubblico
Il Corriere della Sera
65%
37%
35%
32%
30%
27%
25%
25%
24%
23%
21%
21%
BRAZIL Pop 193m*Internet 46%Smartphone 58%Tablet 40%Interest in news 87%(1st /10) Digital reachNewspapers 49%Broadcasters 52%Pure players 57%
22% paid for online news in last year(1st /10) TYPES OF DIGITAL PAYMENT 36% one off payments31% digital subscription15% bundled digital/ print subscription 18% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. FACEBOOK 67%2. YOUTUBE 33%3. GOOGLE+ 14%4. TWITTER 13%5. INSTAGRAM 4%6. ORKUT 3%
* Use weekly for news 54% share a news story via email or social media
ONLINE TV, RADIO, PRINT
Globo NewsJornal do SBTRecord News
A local newspaperBandNews
Folha de S. PauloJornal Extra
Rede TV NewsJornal O Dia
Jornal Zero HoraO Estado de S. Paulo
Commerical radio newsA free city paper such as Metro
Jornal do Comércio
45%34%
31%29%29%
15%13%13%12%
10%9%8%7%6%
Google NewsGlobo News online
MSNTerra
Record News onlineJornal do SBT online
BandNews onlineFolha de S. Paulo online
Um jornal local onlineJornal Extra online
O Estado de S. Paulo onlineRede TV News online
O Dia Online, Jornal O Dia onlineJornal Zero Hora online
Free city paper sitesJornal do Brasil online
36%31%
24%24%
17%13%13%12%
11%9%9%8%8%8%
5%5%
JAPAN Pop 127mInternet 80%Smartphone 37%Tablet 18%Interest in news 65%(8th /10) Digital reachNewspapers 31%Broadcasters 18%Pure players 66% Cross platform reachNewspapers 75%Broadcasters 76% Traditional (offline) reachNewspapers 69%Broadcasters 73%
8% paid for online news in last year(7th= /10) TYPES OF DIGITAL PAYMENT 45% one off payments43% digital subscription18% bundled digital/ print subscription 15% say the mobile is the main way of accessing online news3% say the tablet is the main way of accessing online news
TOP SOCIAL NETWORKS* 1. YOUTUBE 15%2. FACEBOOK 12%3. TWITTER 11%4. GOOGLE + 5%5. MIXI 5%6. LINE 5% * Use weekly for news 10% share a news story via email or social media
ONLINE TV, RADIO, PRINT
NHK
Nippon TV
Asahi TV & affiliates
TBS & affiliates
Fuji TV & affiliates
Local newspaper
Asahi Shimbun
Tokyo TV & affiliates
Yomiuri Shimbun
Nikkei (Nihon Keizai Shimbun)
Commercial radio
48%
35%
35%
34%
31%
25%
19%
18%
18%
15%
11%
Yahoo News
Google News
Nikkei Online
MSN
Asahi Online
Yomiuri Online
NHK Online
Sankei Shimbun and MSN (joint operation)
Mainichi Simbun Online
Local newspapers
Asahi TV & affiliates sites
59%
17%
14%
12%
11%
10%
10%
7%
5%
5%
5%
59
Q5. Which, if any, of the following have you used to access news in the last week?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
.
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
Traditional (TV, radio and print) 2.87 4.33 4.12 4.35 3.69 4.38 3.65 3.23 3.22 3.45Online 2.13 2.74 2.99 3.06 2.70 2.96 3.72 2.81 2.92 2.30Both 4.33 5.56 5.67 5.82 5.02 5.77 5.80 4.98 5.23 4.83
Number of sources used by country(offline and online)
FINDING NEWS ONLINE
61
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland
Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57%
Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26%
Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24%
Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%
News aggregator 4% 5% 9% 7% 6% 7% 13% 5% 8% 14%
Mobile phone alert 3% 6% 4% 7% 4% 5% 6% 10% 6% 5%
Finding news onlineAudiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.
Social discovery
13/06/2014 RISJ Digital News Report 2014 62
Brand Search Social
24%
45%41%
34%37%
19%
United States
18-24 OVER 45s
Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely to find a news story through social media than the over 45s. They are less likely to go direct to a branded website.
This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.
63
Brand Search Social
60%
19%
31%
53%
31%
18%
FinlandUnder 45 Over 45
Brand Search Social
51%
12%22%
41%
17%10%
DenmarkUnder 45s Over 45s
)
Top ways of finding news by country
64
Brand Search Social
33%
62%
38%44%
57%
31%
ItalyUnder 45s Over 45s
)
Brand Search Social
31%38%
19%25%
45%
13%
GermanyUnder 45s Over 45s
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010
Top ways of finding news by country
65
56%44%
Typed name of news website Typed news related keyword(s)
Search query breakdown
Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searchesBase: All = 18836
Search gateway detail – all countries
66
Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All = 18836
18-24 25-34 35-44 45-54 55+ M F News lovers
Casual users
Search 40% 38% 39% 38% 37% 39% 37% 44% 32%
Social 38% 31% 24% 20% 17% 21% 25% 27% 22%
Brand 35% 38% 39% 38% 37% 42% 33% 46% 24%
Top gateways to news by age, gender and news segment
67
Facebook et al Twitter Email
17%
12%
7%9%
5%
12%
United KingdomUnder 45 Over 45
Facebook et al Twitter Email
31%
11%
17%19%
4%
36%
United StatesUNDER 45s OVER 45s Series3
Q10. Which were the ways in which you came across news stories last week? Showing social media and email optionsBase: UK=2082, USA=2197
Gateways compared: email vs social media
PAYING FOR NEWS
13/06/2014 RISJ Digital News Report 2014 68
Paying for online newsOverall numbers still low but an increasing proportion of those who are paying are moving to online subscription
13/06/2014 RISJ Digital News Report 2014 69
Online subscription payment 2014 (43% in 2013)
59%
Brazil Finland Italy France USA Denmark Spain Germany Japan UK
22%
14% 13% 12% 11% 10%8% 8% 8% 7%
% paying for any online news in last year
Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last year as we changed the question to a simpler yes/no – and took out the previous time-based options .
70Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base: All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
22%27%
41%
34%31%
14%
24%19%
23%
33%
15%
24% 26%30% 28%
6%
16%
10%
20%
29%
47%
33%
27%
35%31%
42%
26%
40%
31%
43%
16%12%
17%13% 12%
31% 29%
23%
15%18%
4%10% 10% 10%
6% 5% 5%7%
21%
14%
I made a single one off payment to access an article, website (eg day-pass) or pdf
I made a single one off payment to access a news app or download an edition via a digital newsstand
I make an ongoing payment (subscription) to a digital news service
I make an ongoing payment (subscription) to a digital news service as part of a wider wider print subscription
I made an ongoing payment for a digital news service as part of a wider cable, broadcast, mobile or other relationship
2013 = 29%
2013 = 23%
How people pay for online newsSubscription vs one off payments
Who is paying for online news?Of those subscribing to online news (all countries)
13/06/2014 RISJ Digital News Report 2014 71
are male61% are aged 55+35% have a Masters/Doctoral or Bachelors degree52% say they are very or extremely interested in news52% use a tablet for news43%
72
Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673.Base: UK 2014 – £0 to £25k (673), £25 to £50k (594), £50k to £100k (264) Chart shows % yes
£0-£25k_x000d_ £25-£50k_x000d_ £50-100k_x000d_ 0%
5%
10%
15%
20%
25%
30%
Paid for digital content by personal income (UK)
20132014
All
Smartphone
Tablet
11%
16%
19%
7%
11%
14%
Paid online content by device
UK US
Factors influencing payment for newsTablet and smartphone users are much more likely to pay. Income is also a key factor
Motivations for paying for online news
13/06/2014 RISJ Digital News Report 2014 73
People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important
Motivations for paying for news (UK)
13/06/2014 RISJ Digital News Report 2014 74
In the UK people sign up to get content they like on multiple devices. They stay for the quality of experience
Other
Quality of specific area (eg sport, arts, technology, business)
No other way to access valued content
Access to special offers/subscribers’ club
Quality of specific columnists, writers and journalists
A brand I prefer for news
Enables access wherever and whenever I want
Broad range of news coverage
11%
10%
16%
17%
31%
35%
43%
45%
4%
18%
11%
17%
36%
44%
32%
55%
Reasons for signing up and staying
StayingSigning up
Of those subscribing in the UK
37% pay for The Times online
23% pay for the Telegraph online (either digital only or part of a bundle)
20% pay for the Sun which has introduced a hard paywall with premiership goals as part of its offer
67% signed up for broad range/quality; 80% stay for it
75
Q6. Have you bought (paid for) a printed newspaper in the last week? (Please tick all that apply)Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan
38%
22%
49% 49%
23%
4%8%
11%
35%
7%10%
33%
6% 7%
14%
24%
35%
26%
16%
58%
3%7% 5% 5% 6%
2% 2% 3%
10%
3%
Yes via news stand or shop Yes I have home delivery (for one or more days a week) Yes, from another source
2013 UK Germany Spain Italy France Denmark USA Urban Brazil Japan
News stand/shop 42% 22% 48% 51% 25% 5% 12% 34% 9%
Home del 9% 33% 4% 5% 10% 24% 25% 13% 57%
Newspaper purchase by type (newsstand vs home delivery)*
* NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online
76
US UKApple tablet 60% 110%
Tablet (other manufacturer) 112%
Green cell means that there is statistically significant relation on the 95% confidence level. Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes.
Impact of device after controlling for variables
We ran a test around propensity to pay for online news on tablets in the UK and US when controlling for other factors such as interest in news, education and income.
This shows that for Apple tablets in particular, the device and ecosystem does make a news consumer significantly more likely to pay
77
Q7aii. You said you have not paid for online digital content in the last year. How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like?Base: All those who have not paid (various) Showing those who say they are very likely or somewhat likely to pay
UK 2014 18-24 25-34 35-44 45-54 55+ Smartphone owner
Tablet owner
Computer owner
% likely to pay 13% 12% 7% 5% 3% 9% 11% 5%
likely to payGermany 15%
Spain 21%
Italy 23%
France 10%
Denmark 11%
Finland 11%
USA 11%
Japan 8%
UK 7%
Likelihood to pay for digital in the future
Only a small percentage say they will to pay in the future for sources of news they like. The lowest is in the UK at 7%
ROLE OF THE REPORTER AS DRIVER
OF ENGAGEMENT
13/06/2014 RISJ Digital News Report 2014 78
The influence and value of individual journalistsIn Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver
of Twitter users follow a professional news account
follow a journalist64%48%
follow a journalist
US UK GER FRA DEN FIN SPA ITA BRA JAP
Brand Important
57% 63% 64% 63% 57% 57% 55% 72% 82% 37%
Reporter important
53% 44% 35% 60% 40% 31% 60% 66% 72% 31%
Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important Base: Total country samples
US UK GER FRA DEN FIN SPA ITA BRA JAP
Range of views 79% 85% 87% 88% 74% 73% 81% 69% 71% 81%
Particular view 21% 15% 13% 12% 26% 27% 19% 31% 29% 19%
Do you prefer news with range of views vs news that argues a particular view?In the US in particular there is a growing discussion about the merits of journalism with a point of view, compared with impartial, balanced reporting. Our data suggests that in every country there is a still great value placed on views that convey a range of views and leave it to the reader to decide.
Italians (and Americans) are a bit more comfortable with partial journalism
Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view Base: Total country samples
Who follows “news” accounts among Twitter users
13/06/2014 RISJ Digital News Report 2014 81
of Twitter users follow a professional news account
Of these follow a journalist
Of these follow a breaking news account
Of these follow a general newsbrand
64%48%
40%28%
SOCIAL NETWORKS FOR NEWS
13/06/2014 RISJ Digital News Report 2014 82
Top Social Networks for news(Average of 10 countries)
13/06/2014 RISJ Digital News Report 2014 83
Google+
YouTube
3%
6%
7%
9%
15%
35%
Use for newsUse for all
60%
52%
19%
17%
17%
11%
8%
Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week?Base: Combined sample =18859
84
JapanUKGermanyFranceDenmarkUSASpainItalyBrazil
12%22%26%27%31%
37%
50%57%
67%
31%
61%51%48%
70%65%
74%69%
80%
For news Any purpose
Age
18-24 43%
25-34 42%
35-44 37%
45-54 32%
55+ 28%
• Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
• Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
Facebook for news (weekly use)
85
DenmarkUKUSAGermanyJapanFranceSpainItaly
5%6%8%11%15%16%21%23%
50%41%
59%
48%48%40%
34%
51%
For news Any purpose
Age
18-24 19%
25-34 11%
35-44 10%
45-54 8%
55+ 6%
Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
YouTube for news (weekly use)
86
GermanyDenmarkFranceUSAItalyUKSpain
3%4%7%8%10%12%
21%
8%9%13%
18%18%
24%
34%
Age
18-24 19%
25-34 11%
35-44 10%
45-54 8%
55+ 6%
Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?
Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973
Twitter for news (weekly use)
87
FranceDenmarkUSAUKItalyGermanyUrban BrazilSpain
1%0%1%2%
13%6%
15%
26%
3%3%3%
12%
29%30%32%
60%
For news Any purpose
Age
18-24 9%
25-34 9%
35-44 8%
45-54 5%
55+ 4%
WhatsApp for news (weekly use)
Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shownBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015
88
Network Country Use for all For news
Suomi 24 Finland 25% 8%
Ampparit Finland 14% 12%
Stayfriends Germany 11% 2%
Xing Germany 9% 3%
Tuenti Spain 10% 2%
Mixi Japan 13% 5%
Line Japan 21% 5%
Orkut Brazil 12% 3%
Country specific networks
89
Clicking a video relating to a news event
Discussing or commenting on a news story
Liking, sharing or recommending a news story
Clicking a picture relating to a news event
Clicking on a news story (link) to read it
Browsing my feed to see whats new
20%
30%
39%
42%
58%
65%
24%
32%
36%
37%
44%
48%
FacebookTwitter
More likely to browse feed for news and click on news story
More likely to discuss news or click on video
How Facebook and Twitter are used
Q12c. You say you use Twitter for news. How have you used it in the last week?Q12d. You say you use Facebook for news. How have you used it in the last week? Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)
90
Twitter Facebook
19%
27%
13%
21%
6%
20%
News Lovers Daily Briefers Casual Users
Q12a/b. Which, if any, of the following have you used for news in the last week?
Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595
Twitter’s affinity with news lovers
Journalists and branded accounts played huge part in the spread of this story
How Oscars spread on Twitter
Journalists and branded accounts played huge part in the spread of this story
How Miliband speech spread on Twitter
ROLE OF SOCIAL MEDIA IN BREAKING
NEWS
13/06/2014 RISJ Digital News Report 2014 93
94
Q10a/b. Where do you tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please select all that apply)
Base: UK 2082
Television news
Websites/apps of newspapers, broadcasters, portals
Radio news
Search engine
Social media
Printed newspapers
Blogs
60%
35%
16%
14%
13%
9%
1%
51%
35%
12%
14%
7%
20%
2%
Further depth Breaking news
Where people go for breaking news
95
YouTube
Google+
65%
54%
10%
8%
4%
4%
Breaking news
YouTube
Google+
46%
74%
21%
6%
Further depth
Q10c/i. You said that you use social media to get the VERY LATEST/ ANALYSIS AND FURTHER DEPTH, which, if any, of the following social media sites would you use? Base: All who use social media for latest news=254, all who use social media for depth and analysis=122
Which social media sites used most
96
Q10e/i. You said that you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE).Base: All who use social media for latest news=254; all who use social media for depth and analysis=222
Posts by news brands/news companies
Posts by journalists
Posts by eyewitnesses
Posts by other people you follow
Posts by personal friends
Posts by organisations
None of these
46%
45%
39%
24%
21%
26%
10%
48%
31%
30%
32%
29%
19%
13%
Analysis or further depth Very latest news
Which posts attract most attention
SHARING AND
PARTICIPATION
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98
Urban Brazil Spain Italy USA Finland Denmark Germany UK France Japan
90%84% 83%
74%68% 68% 65%
61% 58%
33%
54%
40%44%
35%
24% 23%19% 16%
21%
10%
48%
28% 30% 28%21%
16% 15% 18% 16%9%
Particpation Sharing Commenting
Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Participation = % doing at least one of 12 types of news activity
16% share a news story each week in UK
40% share a news story each week in Spain
Participation by country
99Q13 During an average week in which, if any, of the following ways do you share or participate in news coverage?
Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973
US UK Germany France Denmark Finland Spain Italy Urban Brazil
Japan
Share via SN22% 12% 13% 11% 17% 20% 30% 35% 42% 8%
Share via email20% 6% 8% 13% 7% 6% 18% 16% 24% 3%
Rate or like story15% 8% 17% 10% 17% 13% 25% 31% 22% 6%
Comment in SN
21% 13% 11% 11% 14% 16% 25% 23% 39% 6%Comment on news website 14% 7% 8% 7% 5% 8% 7% 13% 19% 3%Write news blog 3% 1% 2% 2% 1% 1% 3% 6% 6% 3%Post picture to SN 10% 5% 6% 6% 6% 8% 11% 11% 17% 2%Post picture to news sites 4% 2% 3% 3% 2% 1% 5% 6% 7% 2%Online vote
25% 11% 16% 11% 17% 17% 16% 24% 22% 4%Campaign online 5% 5% 4% 5% 3% 3% 6% 6% 8% 2%Talk friends online 29% 16% 13% 15% 8% 17% 24% 19% 33% 7%Talk about news face to face 44% 39% 41% 30% 51% 46% 48% 40% 44% 14%
Types of news participation by country
100
Q13c. During the last year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.) Base: UK=2082, Spain=2017
9% 8% 7% 5%
75%
21% 16%10% 11%
50%
UK Spain
Online commenting is driven by young men – 47% of 21-24 year old males in the UK and and 75% of 25-34 year old males in Spain have posted to a news website in the last year
Posting to a news website in the last year (UK vs Spain)
CONTENT TYPES AND VIDEO NEWS
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UK France Germany Denmark Italy Spain Japan Urban Brazil US Finland
List of news headlines 59% 53% 47% 48% 49% 56% 75% 66% 59% 72%
Read longer stories 43% 44% 50% 25% 60% 40% 57% 36% 45% 53%
LIVE page 8% 8% 6% 7% 15% 12% 12% 18% 9% 7%
News related blog 7% 7% 8% 5% 20% 11% 9% 22% 18% 6%
Pictures 14% 16% 21% 6% 15% 19% 18% 30% 19% 14%
Graphics 4% 5% 7% 3% 7% 6% 14% 5% 10% 15%
Video 16% 15% 16% 10% 20% 17% 10% 27% 30% 18%
Audio 5% 8% 9% 16% 17% 22% 4% 11% 12% 8%
Q11 Looking at news online in the last week which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
Types of online news content accessed by country
Q11. Looking at news online in the last week, which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973
USA Urban Brazil Italy Finland Spain UK Germany France Japan Denmark
30%27%
20% 18% 17% 16% 16% 15%10% 10%
72%
81%84%
80%73%
68% 69% 71%
85%
58%
Video Lists articles, blogs
Video consumption vs text by country
Role of video news onlineMost take up for video news in the US but online is still mainly about text.
RISJ Digital News Report 2014
USA
Finland
Spain
Germany
UK
32%
49%
39%
44%
49%
37%
39%
38%
29%
28%
11%
4%
14%
12%
5%
6%
2%
3%
4%
3%
4%
1%
2%
2%
2%
I mostly read news in text I mostly read news in text but occasionally watch video news that looks interestingI read text stories and watch video news about the same I mostly watch video news and read text occasionallyI mostly watch video news
Q11d. In thinking about your online news habits, which of the following statements applies best to you? Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197
Barriers to using more videoStill technical and cultural barriers to take up…
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UK Germany Spain Finland USA
I don’t find them interesting 12% 13% 11% 14% 13%
I don’t have time 17% 16% 15% 15% 18%
I can’t get them to play properly 7% 5% 5% 12% 7%
Take too long to load up/play 14% 18% 19% 19% 19%
I would rather watch on a bigger screen 26% 23% 29% 26% 24%
I prefer to read articles than watch videos 38% 46% 38% 52% 39%
Concern about cost of access (eg via mobile) 5% 8% 8% 3% 4%
Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply) Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862
Formats of videos consumed
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UK Germany Spain Finland USA
Live stream coverage of a breaking news event 32% 38% 31% 40% 33%
Live stream coverage of other scheduled news event (eg political speech, tech launch, fashion event etc) 17% 29% 26% 24% 24%
News clip that adds drama to a text story (eg eyewitness testimony, raw footage of a news event) 51% 44% 57% 54% 45%
News clip that provided context or analysis on a text story eg journalist/politician talking to camera, or a short interview 54% 32% 54% 44% 49%
Longer news programme accessed on demand (eg a stream or download of politics, health, tech, film, food) 21% 37% 28% 18% 19%
Consumers tend to watch on-demand clips. They turn to video for drama AND context
Type of video consumed
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Arts and culture
Fun/weird news
Entertainment and celebrity
Business and financial
Science and technology
Sports news
Health and education
News about the economy
Politics news
News about my region
Local news
International news
News about country
13%
15%
15%
17%
29%
28%
30%
37%
41%
42%
48%
50%
67%
12%
25%
18%
14%
28%
30%
19%
27%
38%
27%
27%
48%
57%
Video consumed General interest
Type of video consumed
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Arts and culture
Fun/weird news
Entertainment and celebrity
Business and financial
Science and technology
Sports news
Health and education
News about the economy
Politics news
News about my region
Local news
International news
News about country
13%
15%
15%
17%
29%
28%
30%
37%
41%
42%
48%
50%
67%
12%
25%
18%
14%
28%
30%
19%
27%
38%
27%
27%
48%
57%
Video consumed General interest
109Q11c. When thinking about online video news, which of the following statements applies best to you?Base: UK video users = 353
UK 12% 70% 18%
I mainly watch news related videos posted by members of the public I mainly watch news related video posted by news organisationsBoth about the same
Origin of news videos – professional vs user generated
POLITICAL NEWS ONLINE
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111Q2a. How interested would you say you are in politics? Showing net of extremely and very interested.
Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197
UK
Germany
Italy
Denmark
USA
10%
18%
14%
13%
26%
23%
42%
27%
28%
29%
41%
28%
35%
41%
29%
16%
8%
17%
14%
10%
8%
3%
6%
3%
5%
1%
1%
1%
1%
2%
Extremely interested Very interested Somewhat interested Not very interested Not at all interested Dont know
Levels of interest in politics compared
112
ALL MALE FEMALE 18-24 25-34 35-44 45-54 55+
UK 33% 23% 44% 31% 26% 29% 28% 42%
GERMANY 60% 49% 72% 46% 46% 54% 61% 71%
ITALY 41% 34% 49% 25% 41% 40% 39% 46%
DENMARK 41% 31% 51% 38% 29% 37% 39% 52%
US 55% 46% 65% 36% 42% 49% 50% 69%
Q2a. How interested would you say you are in politics? Showing net of extremely and very interestedBase: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197
Levels of interest in political news by age and gender
113
Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply)
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934
Germany Italy Denmark USA UK
69%
55%
80%
59%67%
36%
52%
40%
22%
51%48%
31% 31%37%
25%17%
13%8%
17%8%
13%20%
7%
22%
10%18%
32%25% 27%
19%11% 11% 13%
26%
10%
Broadcasters + online National newspapers + online Local newspapers + online Political magazines Specialist online sites + blogs Social mediaEmail
Main sources of political news by country
114
Broadcasters National Newspapers
Local newspapers Social media Friends
relatives
UK 46% 25% 15% 10% 19%GERMANY 40% 13% 20% 11% 30%ITALY 51% 35% 21% 26% 30%DENMARK 65% 18% 19% 17% 29%US 44% 7% 25% 25% 43%
Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204
Main sources of political news for those with low interest
115
Q2c. In which, if any, of the following ways have you used the internet in the last year to get more involved in politics or express a political opinion? Nine options given, plus ‘don't know’ and ‘none of these’.
Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934
38%
16% 13% 9% 4%
48%
27%16% 10% 7% 6%
48%29%
18%9%
19% 12%
36%24% 19%
7% 15%6%
48%44%27% 28%
18%9%
34%
UK Germany Italy Denmark US
Online involvement with politics by country
More informationwww.digitalnewsreport.org#RISJdigital2014
RISJ Digital News Report 2014116