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116 slides containing key data around changing news consumption. Includes the rise of smartphones and tablets, paying for online news, video news and unique data on the popularity of different social networks for news

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Page 1: Reuters institute Digital News Report 2014, Tracking the future of news

REUTERS INSTITUTEDIGITAL NEWS REPORT 2014

TRACKING THE FUTURE OF NEWS

Page 2: Reuters institute Digital News Report 2014, Tracking the future of news

Licensing and terms of use

You are welcome to use the data and slides in this report for any purpose (commercial or non-commercial) in return for simple attribution under a Creative Commons license.

http://creativecommons.org/licenses/by/3.0/

Please attribute to the Reuters Institute Digital News Report 2014. If relevant, add a link to digitalnewsreport.org

We welcome feedback and questions at

[email protected]

13/06/2014 RISJ Digital News Report 2014 2

Page 3: Reuters institute Digital News Report 2014, Tracking the future of news

Key findings • Role of smartphone as a key agent of change• Generational split in news consumption• Increasing disruption to mainstream media companies from

pure players and aggregators • Rise of the reporter as a key focus of trust and engagement• Role of social media and emergence of WhatsApp as news

network• Video not growing as fast as expected

13/06/2014 RISJ Digital News Report 2014 3

Page 4: Reuters institute Digital News Report 2014, Tracking the future of news

Background and methodologyOne of the largest news surveys in the world – online news habits of more than 18,000 people in ten countries. Research conducted online in January/early February 2014.

Additional analysis of key themes, country level insights from network of partners

Full methodology on digtialnewsreport.org

13/06/2014 RISJ Digital News Report 2014 4

Supported by

Polling by

Page 5: Reuters institute Digital News Report 2014, Tracking the future of news

INTEREST IN NEWS AND TYPES OF

USERS

13/06/2014 RISJ Digital News Report 2014 5

Page 6: Reuters institute Digital News Report 2014, Tracking the future of news

Urban Brazil Germany Spain Italy Denmark Finland USA Japan UK France

87%81%

73% 73% 71% 68% 68% 65% 64% 64%

13%19%

26% 27% 29% 31% 30%34% 35% 36%

Interested Less interested

Q1c. How interested, if at all, would you say you are in news? Chart shows net: extremely/very interested and net somewhat/not very interestedBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Interest in news by country

Page 7: Reuters institute Digital News Report 2014, Tracking the future of news

Q1c. How interested, if at all, would you say you are in news? Net responses for extremely/very interested. Base: All markets 2014: 18837

Male Female 18-24 25-34 35-44 45-54 55+

Interested in news 77% 65% 61% 65% 69% 72% 77%

Interest in news by age (all countries)Men are more interested in news than women and interest grows with age

Page 8: Reuters institute Digital News Report 2014, Tracking the future of news

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?

Base: All who have used sources in the past week (16112)

).

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

TV

50% 56% 47% 55% 61% 54% 36% 50% 56% 54%

Radio

8% 13% 4% 6% 11% 9% 5% 4% 1% 2%

Print

11% 11% 11% 12% 6% 8% 20% 6% 4% 21%

Online (Inc. Soc media

30% 19% 35% 26% 21% 28% 37% 35% 37% 22%

Main platform for accessing news by countryTV remains the most valued platform in general by some distance – followed by online. Young people prefer online

Page 9: Reuters institute Digital News Report 2014, Tracking the future of news

Any Online Any TV News

49%

38%43% 44%

35%

49%

24%

56%

15%

59%

18-24 25-34 35-44 45-54 55+

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?Base: All who have used sources in the past week (16007)

Main platform for news by ageGENERATIONAL SPLIT: Young prefer online, older groups still prefer TV news

Page 10: Reuters institute Digital News Report 2014, Tracking the future of news

Any Online Any Print

60%

13%

64%

7%

54%

17%

31%22%

13%

28%

18-24 25-34 35-44 45-54 55+

Q4. You say you’ve used these sources of news in the last week, which would you say is your MAIN source of news?Base: All who have used sources in the past week, Finland=1368, Japan=1623

Any Online Any Print

38%

11%

33%

14%

31%

15%22% 23%

12%

27%

Finland Japan

Main platform for news by ageOnline vs print (selected)

Page 11: Reuters institute Digital News Report 2014, Tracking the future of news

11

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

News about the country 71% 67% 63% 59% 64% 67% 76% 57% 66% 52%

International news 49% 64% 45% 49% 52% 63% 55% 39% 41% 43%

Local news about my town or city 46% 47% 42% 45% 37% 40% 48% 57% 47% 31%

News about my region 38% 51% 42% 38% 41% 26% 47% 31% 12% 33%

Business and financial news 21% 17% 13% 15% 15% 21% 12% 20% 29% 26%

News about the economy 39% 29% 38% 33% 27% 35% 31% 46% 34% 44%

Entertainment and celebrity news 17% 15% 14% 13% 13% 12% 16% 15% 22% 24%

Fun/weird news 15% 14% 18% 21% 22% 18% 14% 16% 15% 28%

Health and education news 28% 30% 37% 38% 31% 29% 27% 28% 57% 30%

Arts and culture news 12% 9% 19% 24% 15% 15% 14% 10% 27% 15%

Sports news 29% 28% 35% 29% 25% 27% 27% 20% 30% 28%

News about the country’s politics 37% 51% 40% 54% 45% 59% 30% 46% 37% 52%

Science and technology news 25% 27% 33% 35% 28% 31% 31% 28% 43% 26%

Q2 Which of the following types of news is most important to you? Please choose up to five.Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

Interest in different types of news by country

Page 12: Reuters institute Digital News Report 2014, Tracking the future of news

12

Business and financial news

Sports news

News about UK politics

Entertainment news

Health and education news

Local news about my town or city

24%

41%

52%

8%

21%

39%

13%

15%

40%

23%

44%

49%

Female Male

Q2. Which of the following types of news is most important to you? Please choose up to five

Base All 2014 - 18858

Gender differences by news typeWomen are more interested in local news, entertainment news and health and education. Men are more interested in politics, sport and business and financial news

Page 13: Reuters institute Digital News Report 2014, Tracking the future of news

Male Female

24%

36%

18%

31%

17%23%

12%20%

9%13%

Fun or weird news 18-24 25-34 35-44 45-54 55+

Male Female

11%

31%

12%

32%

10%

28%

8%

20%

5%

14%

Celebrity news

 Q2. Which of the following types of news is most important to you? Please choose up to five. Showing fun/weird and celebrity news

Base All– 18858

Weird and celebrity news by age and genderBoth news types are driven by young women but young men are far more interested in weird/fun news than celebrity news

Page 14: Reuters institute Digital News Report 2014, Tracking the future of news

14

Types of news users drawn from interest and frequency

• News Lovers: These are people who access the news several times a day and say they are extremely interested in the news.

• Daily Briefers: These are people who also access the news several times a day but they say they are a bit less interested (very or somewhat) in the news.

• Casual Users: These are people who consume less frequently – anything between once a day to once a month – and they also tend to be less interested in the news, with a majority only somewhat interested in news.

Page 15: Reuters institute Digital News Report 2014, Tracking the future of news

SMARTPHONES AND TABLETS

Page 16: Reuters institute Digital News Report 2014, Tracking the future of news

Strong growth in SMARTPHONE news accessConsistent pattern of strong growth in all markets

Japan UK USA Germany France Italy Spain Denmark

19%

29% 28%22% 24% 25%

35%

43%

26%33% 31% 32%

35% 36%

44%

52%

28% 28%21% 20%

0%

32%

2012 2013 2014

8b Which, if any, of the following devices have you used to access news in the last week?Base: All (total sample in each country)

access news weeklyALL TEN COUNTRIES

37%

Page 17: Reuters institute Digital News Report 2014, Tracking the future of news

Japan Germany Italy France USA Spain UK Denmark

6%10%

14%11%

16%13%

16%

25%

10%

17% 18% 19% 20% 21% 23%

36%

6% 6%11%

8%13%

2012 2013 2014

Strong growth in TABLET accessDenmark still leads in tablet usage

access news weeklyALL TEN COUNTRIES

20%

8b Which, if any, of the following devices have you used to access news in the last week?Base: All (total sample in each country)

Page 18: Reuters institute Digital News Report 2014, Tracking the future of news

Impact and value of new devices• Increasing the frequency with which we access the

news

• Increasing the access points for news

• Encouraging payment for news

13/06/2014 RISJ Digital News Report 2014 18

“in the café or at the bus it’s right there, you have all the news at your fingertips”

Say the mobile is the main way of accessing online news

20%

For under 45’s30%

Page 19: Reuters institute Digital News Report 2014, Tracking the future of news

19

Q1b. Typically, how often do you access news (in any way)? Base: All markets 2014: 18837, 2013: 11004

Device Several times a day

One digital device 62%

Two digital devices 74%

Three digital devices 81%

Four or more devices 87%

% accessing news several times a day (Global)

Computer users Smartphone users Tablet users

68%

73%

75%

70%

74%

76%

2013 2014

Frequency of access by deviceSmartphones and tablets are encouraging more frequent access. The more devices you have the more likely you are to access news more frequently …

Page 20: Reuters institute Digital News Report 2014, Tracking the future of news

Smartphone and tablet demographicsSmartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-44 group.

Smartphone Tablet

56%

20%

55%

23%

48%

25%

35%

23%22%17%

Smartphone and tablet by age 18-24 25-34 35-44 45-54 55+

35-44 group (+9%) driving smartphone growth

44-54 group (+7%) driving tablet growth

Q8b. Which, if any, of the following devices have you used to access news in the last week?Base: All

Page 21: Reuters institute Digital News Report 2014, Tracking the future of news

Smartphone Tablet

18%

3%

16%

5%

18%

7%

13%10%

7% 8%

18-24 25-34 35-44 45-54 55+

45-54 group use most news apps on tablet

Q11. Thinking of the way you looked at news online in the last week which of the following ways of consuming news did you use? Base: Smartphone app users=267, tablet app users=152

The majority of news app use on Tablet is amongst over 45s. Majority of app use for smartphone is under 45

UK - % using news apps by age

Page 22: Reuters institute Digital News Report 2014, Tracking the future of news

22

I mainly use news apps I downloaded from an app store

I mainly use news websites via the standard web browser on my device

I use apps and mobile websites about the same

Not sure

41% 42%

11%6%

47%

38%

10%4%

Q9a. When you look for news on a MOBILE/TABLET, which of the following statements most applies to you?

Base: Accessed via a smartphone in the last week = 650; all who have accessed news via a tablet in the last week = 481

I mainly use news apps I downloaded from an app store

I mainly use news websites via the standard web browser on my device

I use apps and mobile websites about the same

Not sure

28%

53%

14%

5%

37%

48%

10%4%

2013 2014

Use of news apps increasing on smartphones and tablets in UK compared with mobile browser

Page 23: Reuters institute Digital News Report 2014, Tracking the future of news

23

26%

52%

14%8%

Q9a. When you look for news on a MOBILE, which of the following statements most applies to you?

Base: 667 – all who have accessed news via a smartphone in the last week

But in Finland most people use a mobile browser

In Finland, access to news sites is mainly via a web browser rather than a news app, which may be related to the popularity of ‘Finnish’ Nokia-phones that have a Windows operating system. Apps are more heavily used on the Apple and Android operating systems

Page 24: Reuters institute Digital News Report 2014, Tracking the future of news

Smartphone users tend to access fewer news sources(average of all countries)

One source of news Two sources of news Three to four sources Five or more

37%

24% 22%

12%

34%

23% 25%

14%

30%

23%26%

17%

Smartphone Tablet Computer

Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?Base: All smartphone=7165, tablet=3774, computer=12618

Page 25: Reuters institute Digital News Report 2014, Tracking the future of news

UK: Smartphone users access fewer news sources and brands with strong app propositions do best

On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out

Access one news source weekly on a smartphone

55% Access one news source weekly on a computer

45%

Q19a. You say you access news via a SMARTPHONE/TABLET/COMPUTER. When using that device what news sources have you accessed in the last week?

Page 26: Reuters institute Digital News Report 2014, Tracking the future of news

26Q8a/b. Which, if any, of the following devices do you ever use for any purpose? Apple and non-Apple codes shownBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

25%13% 13% 15% 11%

36%

14% 20% 17%10%

19%

20%27% 18%

16%

12%

21%16% 28%

9%

Apple tablet or smartphone Non-Apple tablet or smartphone

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

23% 15% 12% 14% 16%36%

10%22% 18% 19%

40% 52% 62%47% 38%

40%

52% 30%50%

22%

Smartphone

Tablet

Operating systems: Apple vs the rest (by country)Some countries like UK, US and Denmark favour Apple. Others like Spain, Italy and Brazil are mainly Android. Apple is much stronger on tablet than smartphone and thus still crucial for news subscription.

Page 27: Reuters institute Digital News Report 2014, Tracking the future of news

27

Mainly via branded news link (logo)

Mainly via search engine

Mainly via social network

Mainly via aggregator app or website

45%

25%

8%14%

51%

31%

6% 5%

51%

31%

5% 5%

Mobile Tablet Computer

Q9c. Thinking specifically about when you look for news on a MOBILE,/TABLET/COMPUTER which of the following statements most applies to you? Please select one answerBase: All mobile news users=650, tablet=481, computer=1236

How people start news journeys on smartphone, tablet and computerThe role of brand may be weakening on smartphone as more people come across news via social networks and aggregator apps. Search engines play a smaller role than on a computer

Page 28: Reuters institute Digital News Report 2014, Tracking the future of news

28

Denmark: Device overlapsDenmark is the most multiplatform country that we poll. Of those using devices for news, 61% use the smartphone and 39% use a tablet.

Less than a quarter (24%) only use the computer.

Most people are using two or three devices to access news each week

Page 29: Reuters institute Digital News Report 2014, Tracking the future of news

29

Japan: Device overlapsJapan is the least multiplatform country that we poll. Of those using devices for news, 31% use the smartphone and just 12% use a tablet.

Almost six in ten (58%) only use the computer.

A small minority are using two or three devices to access news each week

Page 30: Reuters institute Digital News Report 2014, Tracking the future of news

Multiplatform world

In general, we see that new devices are not replacing TV, radio or print, though usage patterns are changing and becoming more complex.

In terms of weekly use, tablet and smartphone users consumers are still using TV news and reading newspapers. They may be using them less often and younger demographics are using traditional media such as TV news much less

Page 31: Reuters institute Digital News Report 2014, Tracking the future of news

News access via public transportWe do see substitution, however, between print and smartphone on the daily commute in the UK and especially in Denmark. Smartphone is now the clear leader on bus train etc

8b Please mention the key news media you used in these locations yesterday Base: Accessing news when travelling via public transport UK=137, Denmark =88)

UK DENMARK

40%

21%

53%

69%

9% 13%

Print Mobile Tablet

Page 32: Reuters institute Digital News Report 2014, Tracking the future of news

From brand’s point of view…It’s an increasingly complex world. Different devices are used at different points through the day

Page 33: Reuters institute Digital News Report 2014, Tracking the future of news

News access across the day by age (UK)GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents

access news throughout the day – mainly online

Q4c When do you typically access the news? Pleas select all that applies

Page 34: Reuters institute Digital News Report 2014, Tracking the future of news

34

First thing in the morn-ing

Later in the morning Lunchtime Afternoon Early evening Late evening Last thing at night0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%All 18-24 25-34 35-44 45-54 55+

Q4b. When do you typically access the news? (Please select all that apply)

Base: Finland=1520 – 18–24 (111), 25–34 (320), 35–44 (253), 45–54 (311), 55+ (543)

Finland: Access across the dayWe see a different pattern in Finland. Here the whole population is showing a flatter consumption curve, reflecting the wider take-up of internet and mobile technologies. In Finland, the main TV news shows are also spread throughout the evening, with bulletins at 6pm, 7pm, 8.30pm and 10pm, and the later bulletins capturing the main audience

Page 35: Reuters institute Digital News Report 2014, Tracking the future of news

35

UK DENMARK

90% 90%

8% 13%1% 5%

RADIO MOBILE Tablet

Q4e: Please mention the key news media you used in these locations yesterday

Base: While travelling via private transport UK=266, Denmark=290

News access via private transportThe radio is still the key news delivery platform in the car or on a bicycle but even here more people are using mobile phones to access news

Page 36: Reuters institute Digital News Report 2014, Tracking the future of news

36

Where were you when you looked at/listened to the news yesterday? (List all that are relevant)

Base: UK=2082, Denmark=2036

At home: communal space

At home: personal space

At work

Whilst commuting in car or other personal transport

Whilst travelling, commuting on public transport

While out and about generally

Other people’s homes

At a place of study

Another place

I didn’t consume news yesterday

73%

32%

18%

13%

7%

4%

2%

3%

1%

3%

78%

20%

22%

14%

5%

3%

3%

2%

2%

2%

Denmark UK

18-24 25-34 35-44 45-54 55+Home

82% 74% 82% 88% 96%

Out & About

21% 22% 26% 27% 15%

Work/place of study

30% 35% 30% 26% 5%

Where news is accessed (UK and Denmark)Most news is still accessed at home and is driven by older groups

Page 37: Reuters institute Digital News Report 2014, Tracking the future of news

37

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700)

At home: communal space At home: personal space

74%

33%

21%

33%29%

13%

29%

41%

12%

21%13% 14%

Television Radio Printed publication Internet via computer Internet via mobile Internet via tablet

Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700)

18-24 25-34 35-44 45-54 55+Communal space

35% 22% 18% 8% 4%

Personal space

35% 39% 24% 14% 5%

Mobile access at home is driven by under 45s

News access in home by platformInternet via mobile and tablet are become key ways of accessing news in the home

Page 38: Reuters institute Digital News Report 2014, Tracking the future of news

38

OPT4e_1. 'At home: communal space (living-room, kitchen, etc.)' : Please mention the key news media you used in these locations Base: At home : communal (1574) At home: personal (700)

Q4e. Please mention the key news media you used in these locations. Base: UK – Those who access at home: communal (1574), at home: personal (700)

Under 45 Over 45

62%

81%

60%

37%

News access in communal rooms by ageTV Any internet (laptop, tablet, mobile)

Under 45 Over 45

28%39%

76%

46%

News access in personal space by ageTV Any internet (laptop, tablet, mobile)

Under 45s are as likely to access news via internet as via TV in the living room or other communal rooms – and far more likely in the bedroom or study

News access in home by platform

Page 39: Reuters institute Digital News Report 2014, Tracking the future of news

DISRUPTION TO TRADITIONAL MEDIA

Page 40: Reuters institute Digital News Report 2014, Tracking the future of news

40

Finland Spain Denmark UK Urban Brazil Italy France Germany USA Japan

71%

62% 62%

55% 55%52%

47%41% 41%

26%20%

28%

10%16%

38%

28% 26%20%

39%

46%

39%

49%

36%

24%

54%51%

21%24%

33%

19%

Traditional Pure player Social Media

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Japan and US suffering most disruption – Finland leastWe tagged brands that respondents named as having accessed weekly according to whether they were traditional, digital born (e.g. Huffington Post, Google News, or social media). What we then see is how much more disrupted traditional players are in some countries

Page 41: Reuters institute Digital News Report 2014, Tracking the future of news

UK and Finnish brands suffering less disruptionThis chart shows just the countries at each end of the disruption scale and only shows traditional against digital born websites (eg Huffington Post, Yahoo and Google News)

Q3. Which, if any, of the following have you used in the last week as a source of news? Base: All markets 2014 – UK=2082, Finland=1520, US=2197,, Japan=1973

Page 42: Reuters institute Digital News Report 2014, Tracking the future of news

New challengers

Huff Post BuzzfeedUS 17% 5%

UK 9% 3%

Italy 5% -

France 5% 1%

Spain 4% 1%

Germany 3% .5%

Brazil - 1%

The Huffington Post and Buzzfeed now operate in a number of countries and languages. They are doing much better in the US and UK than elsewhere

Page 43: Reuters institute Digital News Report 2014, Tracking the future of news

43

Finland Denmark Spain Italy Germany Japan Urban Brazil UK USA France

93%83% 81% 78% 75% 75% 74% 72%

58% 55%

79%67% 70%

55%62%

69% 67% 61%49% 44%

82%67% 68% 67%

48%

31%

49%35% 33%

40%

Combined reach Print newspaper Online newspaper

Q5. Which, if any, of the following have you used to access news in the last week?

Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

Newspaper reach by countryThe newspaper industry has been most disrupted. But even here we see that cross platform reach (web and print) amounts to 75% or more in most countries. Only in the US and France are they struggling to top 50%

Page 44: Reuters institute Digital News Report 2014, Tracking the future of news

44

France: Overlaps in print and onlineFrench newspapers have traditionally mainly served better educated groups rather than mass market. Now they are struggling to attract a wider user base online. The French market is thus more open to disruption from the likes of Google News and online start ups like Le Huffington Post

Page 45: Reuters institute Digital News Report 2014, Tracking the future of news

45

USA: Overlaps in print and onlineUS newspapers are still very reliant on traditional print readers. Many of those are older or using other sources online. Most US newspapers were locally based and as the internet opened up a market for national news brands they were unable to change fast enough. Newspapers have been left with just 33% of the online market – facing tough competition from broadcasters like CNN and new players like Yahoo and Huffington Post.

Page 46: Reuters institute Digital News Report 2014, Tracking the future of news

46

Denmark: Overlaps in print and onlineNewspapers in Denmark have transitioned most of their loyal readers to online with 83% combined reach and more than half reading in print and online every week.

This puts them in a much stronger position than the newspaper sector in US and France

Page 47: Reuters institute Digital News Report 2014, Tracking the future of news

47

Finland: Overlaps in print and onlineFinnish newspapers have been most successful in transitioning readers to online services. This despite the presence of a strong public broadcaster. Finland has also persuaded the most people to pay for online news (14%)

Page 48: Reuters institute Digital News Report 2014, Tracking the future of news

BRAND PERFORMANCE BY

COUNTRY

13/06/2014 RISJ Digital News Report 2014 48

Page 49: Reuters institute Digital News Report 2014, Tracking the future of news

USA Pop 314mInternet 78%Smartphone 50%Tablet 34%Interest in news 68%(7th= /10) Digital reachNewspapers 33%Broadcasters 48% Pure players 52% Cross platform reachNewspapers 58%Broadcasters 86% Traditional (offline) reachNewspapers 49%Broadcasters 82%

11% paid for online news in last year(5th /10) TOP DIGITAL SUBSCRIPTIONS 1. Local/City Newspaper2. New York Times 3. Wall Street Journal 17% say the mobile is the main way of accessing online news10% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 37%2. YOUTUBE 17%3. TWITTER 8%4. GOOGLE+ 5%5. LINKEDIN 3%6. REDDIT 2% * Use weekly for news 35% share a news story via email or social media US is 4th = out of 10 in our digital participation index

ONLINE TV, RADIO, PRINT

Local television news

A local newspaper

Fox News

NBC/MSNBC

ABC News

CNN

CBS News

Local radio news

NPR

City paper

USA Today

New York Times

45%

34%

33%

26%

23%

22%

22%

20%

10%

9%

7%

6%

Yahoo

A local newspaper

Fox News

Huffington Post

Local television news

MSN

CNN

Google News

NBC/MSNBC

The New York Times

City paper

Washington Post

Buzzfeed

28%

18%

17%

17%

16%

14%

14%

12%

11%

9%

7%

6%

5%

Page 50: Reuters institute Digital News Report 2014, Tracking the future of news

UK Pop 63mInternet 84%Smartphone 62%Tablet 42%Interest in news 64%(10th=/10) Digital reachNewspapers 35%Broadcasters 53%Pure players 24% Cross platform reachNewspapers 72%Broadcasters 87% Traditional (offline) reachNewspapers 61%Broadcasters 79%

BBC News

ITV News

A local newspaper

Sky News

Daily Mail + on Sunday

Daily Mirror + Sunday Mirror

The Sun + Sunday

Free City paper e.g. Metro

Commercial radio news

Channel 4 News

The Times + Sunday TimesDaily Telegraph + Sunday

Telegraph

68%

30%

22%

21%

15%

13%

10%

10%

10%

8%

6%

5%

BBC News OnlineMail Online

Sky NewsYahoo

Guardian OnlineHuffington Post

Local newspaper Telegraph Online

Google NewsMSN

Mirror OnlineITV NewsBuzzfeed

Independent Online Sun Online

47%14%

12%9%9%9%

7%6%5%5%4%3%3%3%2%

Top digital subscriptions1. Times2. Telegraph3. Sun

7% paid for online newslast year (10th/10) 24% say the mobile is the main way of accessing online news16% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* FACEBOOK 22%TWITTER 12%YOUTUBE 6%GOOGLE + 2%WHATSAPP 2%• Use weekly for news

16% share a news story via email or social media

ONLINE TV, RADIO, PRINT

Page 51: Reuters institute Digital News Report 2014, Tracking the future of news

GERMANY Pop 81mInternet 83%Smartphone 60%Tablet 30%Interest in news 81%(2nd /10) Digital reachNewspapers 48%Broadcasters 37%Pure players 32% Cross platform reachNewspapers 73%Broadcasters 93% Traditional (offline) reachNewspapers 62%Broadcasters 91%

Top digital subscriptions1. Bild Plus2. Welt Online3. Spiegel Magazin digital 8% paid for online news in last year(7th= /10) 24% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* FACEBOOK 26%YOUTUBE 11%GOOGLE + 6%WHATSAPP 6%TWITTER 3%XING 3%

* Use weekly for news 19% share a news story via email or social media

Tagesschau

Local/regional paper

RTL aktuell

ZDF heute-journal

Tagesthemen

Public radio

Commercial radio

Sat.1 Nachrichten

Bild / Bild am Sonntag

Der Spiegel

Free city paper

ProSieben Newstime

57%

40%

39%

37%

35%

32%

27%

21%

13%

13%

12%

10%

ONLINE TV, RADIO, PRINT

Spiegel Online

Bild.de

Bild PLUS

N24.de

n-tv online

Local/regional paper sites

Google News

Focus Online

Zdf.de

Ard.de bzw. Daserste.de

Sueddeutsche.de

Stern.de

Welt Online

ZEIT Online

17%

17%

2%

14%

12%

12%

11%

11%

10%

10%

8%

8%

7%

7%

Page 52: Reuters institute Digital News Report 2014, Tracking the future of news

FRANCE Pop 66mInternet 80%Smartphone 52%Tablet 27%Interest in news 64%(10th= /10) Digital reachNewspapers 40%Broadcasters 29%Pure players 34% Cross platform reachNewspapers 55%Broadcasters 92% Traditional (offline) reachNewspapers 44%Broadcasters 90%

12% paid for online news in last year(4th /10) Top digital subscriptions 1. Le Monde2. Mediapart

22% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 27%2. YOUTUBE 16%3. GOOGLE+ 10%4. TWITTER 7%5. SKYPE 4%

* Use weekly for news 21% share a news story via email or social media

ONLINE TV, RADIO, PRINT

Google News20 Minutes

Le MondeLe Figaro

YahooL’Express

TF1BFM TVLe Point

Rue89Le Nouvel Observateur

Les chaînes du groupe France TélévisionsLibération

Sites des radios privées Médiapart

17%14%13%12%

11%10%9%9%8%8%7%7%7%6%6%

TF1

BFM TV

Les chaînes du groupe France Télévisions

M6

Radios privées

20 Minutes

Itélé

Radios publiques

Canal+

Le Figaro

Le Monde

LCI

Metro

47%

43%

40%

31%

25%

19%

20%

19%

14%

12%

12%

10%

10%

Page 53: Reuters institute Digital News Report 2014, Tracking the future of news

DENMARK Pop 5.5mInternet 90%Smartphone 73%Tablet 46%Interest in news 71%(5th= /10) Digital reachNewspapers 67%Broadcasters 53%Pure players 11% Cross platform reachNewspapers 83%Broadcasters 93% Traditional (offline) reachNewspapers 67%Broadcasters 90%

10% paid for online news in last year(6th /10) TYPES OF DIGITAL PAYMENT 17% one off payments42% digital subscription31% bundled digital/ print subscription 24% say the mobile is the main way of accessing online news18% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 31%2. YOUTUBE 5%3. TWITTER 4%4. GOOGLE+ 4%5. LINKEDIN 4%

* Use weekly for news 23% share a news story via email or social media

ONLINE TV, RADIO, PRINT

TV2 Nyhederne (fx 19 -Nyhederne)DR Nyheder (fx TV Avisen)

TV2 NewsRegional news from TV2 affiliates

P3 (DR)A free city paper

P4 (DR)Ekstrabladet

PolitikenBT

MetroXpressA local newspaper

P1 (DR)Jyllandsposten

61%

60%

38%

37%

26%

23%

21%

16%

15%

14%

14%

14%

13%

13%

Dr.dk/nyhederEkstra-bladet.dk

Nyhederne.tv2.dkBt.dk

Politiken.dkJyllands-posten.dk

B.dkRegional or local online paper

Borsen.dk (Børsen)Free local communiity paper site

Information.dkAvisen.dk

Mx.dk (MetroXpress)

38%33%32%

27%22%

19%11%

9%9%8%

5%5%4%

Page 54: Reuters institute Digital News Report 2014, Tracking the future of news

FINLAND Pop 5mInternet 89%Smartphone 60%Tablet 34%Interest in news 68%(6th= /10) Digital reachNewspapers 82%Broadcasters 43%Pure players 34% Cross platform reachNewspapers 93%Broadcasters 84% Traditional (offline) reachNewspapers 79%Broadcasters 80%

14% paid for online news in last year(2nd /10) TOP DIGITAL SUBSCRIPTIONS 1. Helsingin Sanomat (hs.fi)2. Regional/local newspaper(s)3. Iltalehti.fi 15% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 36%2. AMPPARIT 12%3. GOOGLE + 12%4. YOUTUBE 9%5. SUOMI ‘24’ 8%6. TWITTER 6% * Use weekly for news 24% share a news story via email or social media

ONLINE TV, RADIO, PRINT

Yle TV-uutisetMTV uutiset

Maakunta-/paikallislehtiIlta-Sanomat

IltalehtiHelsingin SanomatYle1 (radio) uutiset

Ilmaisjakelulehti, esim. Metro

Kaupalliset radiouutisetHS uutisetAamulehti

Kauppalehti

61%55%

36%31%

28%25%24%

22%13%12%

10%9%

Iltalehti.fi

Ilta-Sanomat Online

Helsingin Sanomat Online

MTV uutiset Online

Yle TV-uutiset

HS uutiset

Maakunta-/paikallislehti verkossa

Taloussanomat Online

Kauppalehti Online

Yle1 (radio) uutiset

Ampparit.com

Aamulehti Online

57%

56%

31%

27%

22%

20%

17%

16%

15%

14%

13%

10%

Page 55: Reuters institute Digital News Report 2014, Tracking the future of news

SPAIN Pop 47mInternet 67%Smartphone 73%Tablet 38%Interest in news 73%(3rd /10) Digital reachNewspapers 68%Broadcasters 47%Pure players 23% Cross platform reachNewspapers 81%Broadcasters 93% Traditional (offline) reachNewspapers 70%Broadcasters 91%

Top digital payment1. El Mundo.es2. El Pais.com3 Marca.com (sports) 8% paid for online news in last year(7th= /10) 22% say the mobile is the main way of accessing online news9% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 50%2. WHATSAPP 26%3. TWITTER 21%4. YOUTUBE 21%5. GOOGLE + 10% * Use weekly for news 40% share a news story via email or social media

ONLINE* TV, RADIO, PRINT

ElPaís.com

ElMundo.es

Marca.com

Antena3.com Noticias

20Minutos.es

LaSexta.com Noticias

Rtve.es Noticias

CadenaSER.com

Regional newspaper sites

Cuatro.com Noticias

ElPeriódico.com

ElConfidencial.com

Eldiario.es

31%

27%

22%

19%

18%

14%

13%

10%

9%

9%

9%

9%

8%

Antena 3 NoticiasInformativos TVELaSexta Noticias

Informativos TelecincoNoticias Cuatro

El PaísEl Mundo

MarcaRegional newspapers

20 MinutosServicios Informativos Cadena SER

Other TV stationsNoticias Onda Cero

53%

44%

39%

34%

32%

31%

24%

20%

19%

18%

15%

12%

11%

*Due to an oversight we failed to include Google News in the list in 2014 but in 2013 it was one of the most used news brands in Spain

Page 56: Reuters institute Digital News Report 2014, Tracking the future of news

ITALY Pop 61mInternet 58%Smartphone 59%Tablet 30%Interest in news 73%(4th /10) Digital reachNewspapers 67%Broadcasters 46%Pure players 48%

13% paid for online news in last year(7th= /10) TYPES OF DIGITAL PAYMENT 58% one off payments35% digital subscription13% bundled digital/ print subscription 19% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 57%2. YOUTUBE 23%3. WHATSAPP 13%4. GOOGLE+ 11%5. TWITTER 10% * Use weekly for news 44% share a news story via email or social media

ONLINE TV, RADIO, PRINT

Repubblica.itTgCom.it

Google NewsRai.TV

Corriere.itA local newspaper

La Stampa.itYahoo.it

Il Fatto Quotidiano.itNotizie.Libero.it

MSN.itBeppeGrillo.it

L’Espresso.itRadio24.com

31%27%

25%22%21%

16%16%

15%15%14%

11%10%

9%8%

Tg1, Tg2, Tg3, Tg4, Tg5

TgCom24

Tg La7

Ballarò

RaiNews

SkyTg24

La Repubblica

Studio Aperto

Porta a Porta

A local newspaper

Servizio Pubblico

Il Corriere della Sera

65%

37%

35%

32%

30%

27%

25%

25%

24%

23%

21%

21%

Page 57: Reuters institute Digital News Report 2014, Tracking the future of news

BRAZIL Pop 193m*Internet 46%Smartphone 58%Tablet 40%Interest in news 87%(1st /10) Digital reachNewspapers 49%Broadcasters 52%Pure players 57%

22% paid for online news in last year(1st /10) TYPES OF DIGITAL PAYMENT 36% one off payments31% digital subscription15% bundled digital/ print subscription 18% say the mobile is the main way of accessing online news8% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. FACEBOOK 67%2. YOUTUBE 33%3. GOOGLE+ 14%4. TWITTER 13%5. INSTAGRAM 4%6. ORKUT 3%

* Use weekly for news 54% share a news story via email or social media

ONLINE TV, RADIO, PRINT

Globo NewsJornal do SBTRecord News

A local newspaperBandNews

Folha de S. PauloJornal Extra

Rede TV NewsJornal O Dia

Jornal Zero HoraO Estado de S. Paulo

Commerical radio newsA free city paper such as Metro

Jornal do Comércio

45%34%

31%29%29%

15%13%13%12%

10%9%8%7%6%

Google NewsGlobo News online

MSNTerra

Record News onlineJornal do SBT online

BandNews onlineFolha de S. Paulo online

Um jornal local onlineJornal Extra online

O Estado de S. Paulo onlineRede TV News online

O Dia Online, Jornal O Dia onlineJornal Zero Hora online

Free city paper sitesJornal do Brasil online

36%31%

24%24%

17%13%13%12%

11%9%9%8%8%8%

5%5%

Page 58: Reuters institute Digital News Report 2014, Tracking the future of news

JAPAN Pop 127mInternet 80%Smartphone 37%Tablet 18%Interest in news 65%(8th /10) Digital reachNewspapers 31%Broadcasters 18%Pure players 66% Cross platform reachNewspapers 75%Broadcasters 76% Traditional (offline) reachNewspapers 69%Broadcasters 73%

8% paid for online news in last year(7th= /10) TYPES OF DIGITAL PAYMENT 45% one off payments43% digital subscription18% bundled digital/ print subscription 15% say the mobile is the main way of accessing online news3% say the tablet is the main way of accessing online news

TOP SOCIAL NETWORKS* 1. YOUTUBE 15%2. FACEBOOK 12%3. TWITTER 11%4. GOOGLE + 5%5. MIXI 5%6. LINE 5% * Use weekly for news 10% share a news story via email or social media

ONLINE TV, RADIO, PRINT

NHK

Nippon TV

Asahi TV & affiliates

TBS & affiliates

Fuji TV & affiliates

Local newspaper

Asahi Shimbun

Tokyo TV & affiliates

Yomiuri Shimbun

Nikkei (Nihon Keizai Shimbun)

Commercial radio

48%

35%

35%

34%

31%

25%

19%

18%

18%

15%

11%

Yahoo News

Google News

Nikkei Online

MSN

Asahi Online

Yomiuri Online

NHK Online

Sankei Shimbun and MSN (joint operation)

Mainichi Simbun Online

Local newspapers

Asahi TV & affiliates sites

59%

17%

14%

12%

11%

10%

10%

7%

5%

5%

5%

Page 59: Reuters institute Digital News Report 2014, Tracking the future of news

59

Q5. Which, if any, of the following have you used to access news in the last week?

Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

.

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

Traditional (TV, radio and print) 2.87 4.33 4.12 4.35 3.69 4.38 3.65 3.23 3.22 3.45Online 2.13 2.74 2.99 3.06 2.70 2.96 3.72 2.81 2.92 2.30Both 4.33 5.56 5.67 5.82 5.02 5.77 5.80 4.98 5.23 4.83

Number of sources used by country(offline and online)

Page 60: Reuters institute Digital News Report 2014, Tracking the future of news

FINDING NEWS ONLINE

Page 61: Reuters institute Digital News Report 2014, Tracking the future of news

61

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

UK France Germany Denmark Italy Spain Japan Urban Brazil USA Finland

Directly via brand 45% 23% 27% 46% 39% 46% 20% 46% 33% 57%

Search engine 29% 40% 42% 15% 59% 35% 41% 59% 40% 26%

Social media 17% 14% 15% 16% 34% 38% 12% 46% 28% 24%

Email 9% 24% 12% 16% 12% 12% 18% 22% 27% 11%

News aggregator 4% 5% 9% 7% 6% 7% 13% 5% 8% 14%

Mobile phone alert 3% 6% 4% 7% 4% 5% 6% 10% 6% 5%

Finding news onlineAudiences in Finland, Denmark and the UK tend to go first to brand, followed by search and social whereas in other countries there is much more of a mix. In France, Germany, US, Italy and Brazil search is the primary gateway.

Page 62: Reuters institute Digital News Report 2014, Tracking the future of news

Social discovery

13/06/2014 RISJ Digital News Report 2014 62

Brand Search Social

24%

45%41%

34%37%

19%

United States

18-24 OVER 45s

Social media is far more important for discovery amongst younger demographics. In the United States 18-24s are twice as likely to find a news story through social media than the over 45s. They are less likely to go direct to a branded website.

This has helped drive the growth of social sharing sites like Buzzfeed that get around 75% of their traffic through social referral.

Page 63: Reuters institute Digital News Report 2014, Tracking the future of news

63

Brand Search Social

60%

19%

31%

53%

31%

18%

FinlandUnder 45 Over 45

Brand Search Social

51%

12%22%

41%

17%10%

DenmarkUnder 45s Over 45s

)

Top ways of finding news by country

Page 64: Reuters institute Digital News Report 2014, Tracking the future of news

64

Brand Search Social

33%

62%

38%44%

57%

31%

ItalyUnder 45s Over 45s

)

Brand Search Social

31%38%

19%25%

45%

13%

GermanyUnder 45s Over 45s

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: Finland=1520, Denmark=2036 Germany=2063, Italy=2010

Top ways of finding news by country

Page 65: Reuters institute Digital News Report 2014, Tracking the future of news

65

56%44%

Typed name of news website Typed news related keyword(s)

Search query breakdown

Q10. Which were the ways in which you searched LAST WEEK? Showing codes 2 and 3 for different types of searchesBase: All = 18836

Search gateway detail – all countries

Page 66: Reuters institute Digital News Report 2014, Tracking the future of news

66

Q10. Which were the ways in which you came across news stories last week? (Please select all that apply) Base: All = 18836

18-24 25-34 35-44 45-54 55+ M F News lovers

Casual users

Search 40% 38% 39% 38% 37% 39% 37% 44% 32%

Social 38% 31% 24% 20% 17% 21% 25% 27% 22%

Brand 35% 38% 39% 38% 37% 42% 33% 46% 24%

Top gateways to news by age, gender and news segment

Page 67: Reuters institute Digital News Report 2014, Tracking the future of news

67

Facebook et al Twitter Email

17%

12%

7%9%

5%

12%

United KingdomUnder 45 Over 45

Facebook et al Twitter Email

31%

11%

17%19%

4%

36%

United StatesUNDER 45s OVER 45s Series3

Q10. Which were the ways in which you came across news stories last week? Showing social media and email optionsBase: UK=2082, USA=2197

Gateways compared: email vs social media

Page 68: Reuters institute Digital News Report 2014, Tracking the future of news

PAYING FOR NEWS

13/06/2014 RISJ Digital News Report 2014 68

Page 69: Reuters institute Digital News Report 2014, Tracking the future of news

Paying for online newsOverall numbers still low but an increasing proportion of those who are paying are moving to online subscription

13/06/2014 RISJ Digital News Report 2014 69

Online subscription payment 2014 (43% in 2013)

59%

Brazil Finland Italy France USA Denmark Spain Germany Japan UK

22%

14% 13% 12% 11% 10%8% 8% 8% 7%

% paying for any online news in last year

Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Japan=1973. NB These figures are not directly comparable with last year as we changed the question to a simpler yes/no – and took out the previous time-based options .

Page 70: Reuters institute Digital News Report 2014, Tracking the future of news

70Q7ai. You said you have accessed paid for ONLINE news content in the last year. Which, if any, of the following types of payment have you used in the last year? Base: All who have paid to access online news in the past year – UK=139, Germany=173, US=238, Japan=153, Urban Brazil=233, Italy=267, Denmark=206, Spain=173, Finland=220

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

22%27%

41%

34%31%

14%

24%19%

23%

33%

15%

24% 26%30% 28%

6%

16%

10%

20%

29%

47%

33%

27%

35%31%

42%

26%

40%

31%

43%

16%12%

17%13% 12%

31% 29%

23%

15%18%

4%10% 10% 10%

6% 5% 5%7%

21%

14%

I made a single one off payment to access an article, website (eg day-pass) or pdf

I made a single one off payment to access a news app or download an edition via a digital newsstand

I make an ongoing payment (subscription) to a digital news service

I make an ongoing payment (subscription) to a digital news service as part of a wider wider print subscription

I made an ongoing payment for a digital news service as part of a wider cable, broadcast, mobile or other relationship

2013 = 29%

2013 = 23%

How people pay for online newsSubscription vs one off payments

Page 71: Reuters institute Digital News Report 2014, Tracking the future of news

Who is paying for online news?Of those subscribing to online news (all countries)

13/06/2014 RISJ Digital News Report 2014 71

are male61% are aged 55+35% have a Masters/Doctoral or Bachelors degree52% say they are very or extremely interested in news52% use a tablet for news43%

Page 72: Reuters institute Digital News Report 2014, Tracking the future of news

72

Q7. Have you paid for ONLINE news content, or accessed a paid for ONLINE news service in the last year (this could be an ongoing subscription or one off payment for an article or app)? Base: UK all=2082, tablet news users=481, smartphone news users=635; USA all=2197, tablet news users=429, smartphone news users=673.Base: UK 2014 – £0 to £25k (673), £25 to £50k (594), £50k to £100k (264) Chart shows % yes

£0-£25k_x000d_ £25-£50k_x000d_ £50-100k_x000d_ 0%

5%

10%

15%

20%

25%

30%

Paid for digital content by personal income (UK)

20132014

All

Smartphone

Tablet

11%

16%

19%

7%

11%

14%

Paid online content by device

UK US

Factors influencing payment for newsTablet and smartphone users are much more likely to pay. Income is also a key factor

Page 73: Reuters institute Digital News Report 2014, Tracking the future of news

Motivations for paying for online news

13/06/2014 RISJ Digital News Report 2014 73

People sign up to get content they like on multiple devices or because they can’t get it any other way though the quality of writers and range of coverage is also important

Page 74: Reuters institute Digital News Report 2014, Tracking the future of news

Motivations for paying for news (UK)

13/06/2014 RISJ Digital News Report 2014 74

In the UK people sign up to get content they like on multiple devices. They stay for the quality of experience

Other

Quality of specific area (eg sport, arts, technology, business)

No other way to access valued content

Access to special offers/subscribers’ club

Quality of specific columnists, writers and journalists

A brand I prefer for news

Enables access wherever and whenever I want

Broad range of news coverage

11%

10%

16%

17%

31%

35%

43%

45%

4%

18%

11%

17%

36%

44%

32%

55%

Reasons for signing up and staying

StayingSigning up

Of those subscribing in the UK

37% pay for The Times online

23% pay for the Telegraph online (either digital only or part of a bundle)

20% pay for the Sun which has introduced a hard paywall with premiership goals as part of its offer

67% signed up for broad range/quality; 80% stay for it

Page 75: Reuters institute Digital News Report 2014, Tracking the future of news

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Q6. Have you bought (paid for) a printed newspaper in the last week? (Please tick all that apply)Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

UK Germany Spain Italy France Denmark Finland USA Urban Brazil Japan

38%

22%

49% 49%

23%

4%8%

11%

35%

7%10%

33%

6% 7%

14%

24%

35%

26%

16%

58%

3%7% 5% 5% 6%

2% 2% 3%

10%

3%

Yes via news stand or shop Yes I have home delivery (for one or more days a week) Yes, from another source

2013 UK Germany Spain Italy France Denmark USA Urban Brazil Japan

News stand/shop 42% 22% 48% 51% 25% 5% 12% 34% 9%

Home del 9% 33% 4% 5% 10% 24% 25% 13% 57%

Newspaper purchase by type (newsstand vs home delivery)*

* NB Bear in mind this is an online survey so will tend to underreport newspaper purchase from those not online

Page 76: Reuters institute Digital News Report 2014, Tracking the future of news

76

US UKApple tablet 60% 110%

Tablet (other manufacturer) 112%

Green cell means that there is statistically significant relation on the 95% confidence level. Percentages in the cells tell us by how much the likelihood of paying or sharing news online changes.

Impact of device after controlling for variables

We ran a test around propensity to pay for online news on tablets in the UK and US when controlling for other factors such as interest in news, education and income.

This shows that for Apple tablets in particular, the device and ecosystem does make a news consumer significantly more likely to pay

Page 77: Reuters institute Digital News Report 2014, Tracking the future of news

77

Q7aii. You said you have not paid for online digital content in the last year. How likely or unlikely would you be to pay IN THE FUTURE for online news from particular sources that you like?Base: All those who have not paid (various) Showing those who say they are very likely or somewhat likely to pay

UK 2014 18-24 25-34 35-44 45-54 55+ Smartphone owner

Tablet owner

Computer owner

% likely to pay 13% 12% 7% 5% 3% 9% 11% 5%

likely to payGermany 15%

Spain 21%

Italy 23%

France 10%

Denmark 11%

Finland 11%

USA 11%

Japan 8%

UK 7%

Likelihood to pay for digital in the future

Only a small percentage say they will to pay in the future for sources of news they like. The lowest is in the UK at 7%

Page 78: Reuters institute Digital News Report 2014, Tracking the future of news

ROLE OF THE REPORTER AS DRIVER

OF ENGAGEMENT

13/06/2014 RISJ Digital News Report 2014 78

Page 79: Reuters institute Digital News Report 2014, Tracking the future of news

The influence and value of individual journalistsIn Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver

of Twitter users follow a professional news account

follow a journalist64%48%

follow a journalist

US UK GER FRA DEN FIN SPA ITA BRA JAP

Brand Important

57% 63% 64% 63% 57% 57% 55% 72% 82% 37%

Reporter important

53% 44% 35% 60% 40% 31% 60% 66% 72% 31%

Q5e. To what extent are the following important to you in terms of whether you trust a source of news. Net important = those responding quite or very important Base: Total country samples

Page 80: Reuters institute Digital News Report 2014, Tracking the future of news

US UK GER FRA DEN FIN SPA ITA BRA JAP

Range of views 79% 85% 87% 88% 74% 73% 81% 69% 71% 81%

Particular view 21% 15% 13% 12% 26% 27% 19% 31% 29% 19%

Do you prefer news with range of views vs news that argues a particular view?In the US in particular there is a growing discussion about the merits of journalism with a point of view, compared with impartial, balanced reporting. Our data suggests that in every country there is a still great value placed on views that convey a range of views and leave it to the reader to decide.

Italians (and Americans) are a bit more comfortable with partial journalism

Q5c. Thinking about different kinds of news available to you, do you prefer where the reporter tries to reflect a range of views and leaves it to the reader/viewer to decide or news where the reporter argues a point of view offering evidence to support that view Base: Total country samples

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Who follows “news” accounts among Twitter users

13/06/2014 RISJ Digital News Report 2014 81

of Twitter users follow a professional news account

Of these follow a journalist

Of these follow a breaking news account

Of these follow a general newsbrand

64%48%

40%28%

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SOCIAL NETWORKS FOR NEWS

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Top Social Networks for news(Average of 10 countries)

13/06/2014 RISJ Digital News Report 2014 83

Reddit

Pinterest

Instagram

LinkedIn

WhatsApp

Google+

Twitter

YouTube

Facebook

3%

6%

7%

9%

15%

35%

Use for newsUse for all

60%

52%

19%

17%

17%

11%

8%

Q12a/b. Which, if any, of the following have you used for any purpose/for reading, watching, sharing, or discussing news in the last week?Base: Combined sample =18859

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JapanUKGermanyFranceDenmarkUSASpainItalyBrazil

12%22%26%27%31%

37%

50%57%

67%

31%

61%51%48%

70%65%

74%69%

80%

For news Any purpose

Age

18-24 43%

25-34 42%

35-44 37%

45-54 32%

55+ 28%

• Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?

• Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Facebook for news (weekly use)

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DenmarkUKUSAGermanyJapanFranceSpainItaly

5%6%8%11%15%16%21%23%

50%41%

59%

48%48%40%

34%

51%

For news Any purpose

Age

18-24 19%

25-34 11%

35-44 10%

45-54 8%

55+ 6%

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?

Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

YouTube for news (weekly use)

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GermanyDenmarkFranceUSAItalyUKSpain

3%4%7%8%10%12%

21%

8%9%13%

18%18%

24%

34%

Age

18-24 19%

25-34 11%

35-44 10%

45-54 8%

55+ 6%

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week?

Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973

Twitter for news (weekly use)

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FranceDenmarkUSAUKItalyGermanyUrban BrazilSpain

1%0%1%2%

13%6%

15%

26%

3%3%3%

12%

29%30%32%

60%

For news Any purpose

Age

18-24 9%

25-34 9%

35-44 8%

45-54 5%

55+ 4%

WhatsApp for news (weekly use)

Q12a/b. Which, if any, of the following have you used for any purpose/for news in the last week? WhatsApp code shownBase: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, US=2197, Urban Brazil=1015

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Network Country Use for all For news

Suomi 24 Finland 25% 8%

Ampparit Finland 14% 12%

Stayfriends Germany 11% 2%

Xing Germany 9% 3%

Tuenti Spain 10% 2%

Mixi Japan 13% 5%

Line Japan 21% 5%

Orkut Brazil 12% 3%

Country specific networks

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89

Clicking a video relating to a news event

Discussing or commenting on a news story

Liking, sharing or recommending a news story

Clicking a picture relating to a news event

Clicking on a news story (link) to read it

Browsing my feed to see whats new

20%

30%

39%

42%

58%

65%

24%

32%

36%

37%

44%

48%

FacebookTwitter

More likely to browse feed for news and click on news story

More likely to discuss news or click on video

How Facebook and Twitter are used

Q12c. You say you use Twitter for news. How have you used it in the last week?Q12d. You say you use Facebook for news. How have you used it in the last week? Base: all who used social media in past week (1565), all who used Twitter for news (237), Facebook for news (440)

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Twitter Facebook

19%

27%

13%

21%

6%

20%

News Lovers Daily Briefers Casual Users

Q12a/b. Which, if any, of the following have you used for news in the last week?

Base: UK News Lovers=410, Daily Briefers=1077, Casual Users=595

Twitter’s affinity with news lovers

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Journalists and branded accounts played huge part in the spread of this story

How Oscars spread on Twitter

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Journalists and branded accounts played huge part in the spread of this story

How Miliband speech spread on Twitter

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ROLE OF SOCIAL MEDIA IN BREAKING

NEWS

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94

Q10a/b. Where do you tend to go for the VERY LATEST information/ANALYSIS or FURTHER DEPTH on a fast-moving news story? (e.g. an earthquake, major riot or political crisis) (Please select all that apply)

Base: UK 2082

Television news

Websites/apps of newspapers, broadcasters, portals

Radio news

Search engine

Social media

Printed newspapers

Blogs

60%

35%

16%

14%

13%

9%

1%

51%

35%

12%

14%

7%

20%

2%

Further depth Breaking news

Where people go for breaking news

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Twitter

Facebook

YouTube

Google+

Reddit

Whatsapp

65%

54%

10%

8%

4%

4%

Breaking news

Twitter

Facebook

YouTube

Google+

Reddit

Whatsapp

46%

74%

21%

6%

Further depth

Q10c/i. You said that you use social media to get the VERY LATEST/ ANALYSIS AND FURTHER DEPTH, which, if any, of the following social media sites would you use? Base: All who use social media for latest news=254, all who use social media for depth and analysis=122

Which social media sites used most

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Q10e/i. You said that you use social media to get the VERY LATEST/ANALYSIS AND FURTHER DEPTH, which sources do you pay most attention to? (Choose up to THREE).Base: All who use social media for latest news=254; all who use social media for depth and analysis=222

Posts by news brands/news companies

Posts by journalists

Posts by eyewitnesses

Posts by other people you follow

Posts by personal friends

Posts by organisations

None of these

46%

45%

39%

24%

21%

26%

10%

48%

31%

30%

32%

29%

19%

13%

Analysis or further depth Very latest news

Which posts attract most attention

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SHARING AND

PARTICIPATION

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Urban Brazil Spain Italy USA Finland Denmark Germany UK France Japan

90%84% 83%

74%68% 68% 65%

61% 58%

33%

54%

40%44%

35%

24% 23%19% 16%

21%

10%

48%

28% 30% 28%21%

16% 15% 18% 16%9%

Particpation Sharing Commenting

Q13. During an average week in which, if any, of the following ways do you share or participate in news coverage? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, USA=2197, Urban Brazil=1015, Japan=1973 Participation = % doing at least one of 12 types of news activity

16% share a news story each week in UK

40% share a news story each week in Spain

Participation by country

Page 99: Reuters institute Digital News Report 2014, Tracking the future of news

99Q13 During an average week in which, if any, of the following ways do you share or participate in news coverage?

Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973

US UK Germany France Denmark Finland Spain Italy Urban Brazil

Japan

Share via SN22% 12% 13% 11% 17% 20% 30% 35% 42% 8%

Share via email20% 6% 8% 13% 7% 6% 18% 16% 24% 3%

Rate or like story15% 8% 17% 10% 17% 13% 25% 31% 22% 6%

Comment in SN

21% 13% 11% 11% 14% 16% 25% 23% 39% 6%Comment on news website 14% 7% 8% 7% 5% 8% 7% 13% 19% 3%Write news blog 3% 1% 2% 2% 1% 1% 3% 6% 6% 3%Post picture to SN 10% 5% 6% 6% 6% 8% 11% 11% 17% 2%Post picture to news sites 4% 2% 3% 3% 2% 1% 5% 6% 7% 2%Online vote

25% 11% 16% 11% 17% 17% 16% 24% 22% 4%Campaign online 5% 5% 4% 5% 3% 3% 6% 6% 8% 2%Talk friends online 29% 16% 13% 15% 8% 17% 24% 19% 33% 7%Talk about news face to face 44% 39% 41% 30% 51% 46% 48% 40% 44% 14%

Types of news participation by country

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Q13c. During the last year, have you posted a comment, question, picture or other content to a news website? (Please select all that apply.) Base: UK=2082, Spain=2017

9% 8% 7% 5%

75%

21% 16%10% 11%

50%

UK Spain

Online commenting is driven by young men – 47% of 21-24 year old males in the UK and and 75% of 25-34 year old males in Spain have posted to a news website in the last year

Posting to a news website in the last year (UK vs Spain)

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CONTENT TYPES AND VIDEO NEWS

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UK France Germany Denmark Italy Spain Japan Urban Brazil US Finland

List of news headlines 59% 53% 47% 48% 49% 56% 75% 66% 59% 72%

Read longer stories 43% 44% 50% 25% 60% 40% 57% 36% 45% 53%

LIVE page 8% 8% 6% 7% 15% 12% 12% 18% 9% 7%

News related blog 7% 7% 8% 5% 20% 11% 9% 22% 18% 6%

Pictures 14% 16% 21% 6% 15% 19% 18% 30% 19% 14%

Graphics 4% 5% 7% 3% 7% 6% 14% 5% 10% 15%

Video 16% 15% 16% 10% 20% 17% 10% 27% 30% 18%

Audio 5% 8% 9% 16% 17% 22% 4% 11% 12% 8%

Q11 Looking at news online in the last week which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

Types of online news content accessed by country

Page 103: Reuters institute Digital News Report 2014, Tracking the future of news

Q11. Looking at news online in the last week, which of the following ways of consuming news did you use? Base: All markets 2014 – UK=2082, Germany=2063, Spain=2017, Italy=2010, France=1946, Denmark=2036, Finland=1520, US=2197, Urban Brazil=1015, Japan=1973

USA Urban Brazil Italy Finland Spain UK Germany France Japan Denmark

30%27%

20% 18% 17% 16% 16% 15%10% 10%

72%

81%84%

80%73%

68% 69% 71%

85%

58%

Video Lists articles, blogs

Video consumption vs text by country

Page 104: Reuters institute Digital News Report 2014, Tracking the future of news

Role of video news onlineMost take up for video news in the US but online is still mainly about text.

RISJ Digital News Report 2014

USA

Finland

Spain

Germany

UK

32%

49%

39%

44%

49%

37%

39%

38%

29%

28%

11%

4%

14%

12%

5%

6%

2%

3%

4%

3%

4%

1%

2%

2%

2%

I mostly read news in text I mostly read news in text but occasionally watch video news that looks interestingI read text stories and watch video news about the same I mostly watch video news and read text occasionallyI mostly watch video news

Q11d. In thinking about your online news habits, which of the following statements applies best to you? Base: All markets – UK=2082, Germany=2063, Spain=2017, Finland=1520, US=2197

Page 105: Reuters institute Digital News Report 2014, Tracking the future of news

Barriers to using more videoStill technical and cultural barriers to take up…

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UK Germany Spain Finland USA

I don’t find them interesting 12% 13% 11% 14% 13%

I don’t have time 17% 16% 15% 15% 18%

I can’t get them to play properly 7% 5% 5% 12% 7%

Take too long to load up/play 14% 18% 19% 19% 19%

I would rather watch on a bigger screen 26% 23% 29% 26% 24%

I prefer to read articles than watch videos 38% 46% 38% 52% 39%

Concern about cost of access (eg via mobile) 5% 8% 8% 3% 4%

Q11ai. You said that you don’t usually watch news videos online. Why not? (Please select all that apply) Base: All who don’t watch news videos online – UK=1729, Germany=1721, Spain=1664, Finland=1242, USA=1862

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Formats of videos consumed

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UK Germany Spain Finland USA

Live stream coverage of a breaking news event 32% 38% 31% 40% 33%

Live stream coverage of other scheduled news event (eg political speech, tech launch, fashion event etc) 17% 29% 26% 24% 24%

News clip that adds drama to a text story (eg eyewitness testimony, raw footage of a news event) 51% 44% 57% 54% 45%

News clip that provided context or analysis on a text story eg journalist/politician talking to camera, or a short interview 54% 32% 54% 44% 49%

Longer news programme accessed on demand (eg a stream or download of politics, health, tech, film, food) 21% 37% 28% 18% 19%

Consumers tend to watch on-demand clips. They turn to video for drama AND context

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Type of video consumed

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Arts and culture

Fun/weird news

Entertainment and celebrity

Business and financial

Science and technology

Sports news

Health and education

News about the economy

Politics news

News about my region

Local news

International news

News about country

13%

15%

15%

17%

29%

28%

30%

37%

41%

42%

48%

50%

67%

12%

25%

18%

14%

28%

30%

19%

27%

38%

27%

27%

48%

57%

Video consumed General interest

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Type of video consumed

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Arts and culture

Fun/weird news

Entertainment and celebrity

Business and financial

Science and technology

Sports news

Health and education

News about the economy

Politics news

News about my region

Local news

International news

News about country

13%

15%

15%

17%

29%

28%

30%

37%

41%

42%

48%

50%

67%

12%

25%

18%

14%

28%

30%

19%

27%

38%

27%

27%

48%

57%

Video consumed General interest

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109Q11c. When thinking about online video news, which of the following statements applies best to you?Base: UK video users = 353

UK 12% 70% 18%

I mainly watch news related videos posted by members of the public I mainly watch news related video posted by news organisationsBoth about the same

Origin of news videos – professional vs user generated

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POLITICAL NEWS ONLINE

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111Q2a. How interested would you say you are in politics? Showing net of extremely and very interested.

Base: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, US=2197

UK

Germany

Italy

Denmark

USA

10%

18%

14%

13%

26%

23%

42%

27%

28%

29%

41%

28%

35%

41%

29%

16%

8%

17%

14%

10%

8%

3%

6%

3%

5%

1%

1%

1%

1%

2%

Extremely interested Very interested Somewhat interested Not very interested Not at all interested Dont know

Levels of interest in politics compared

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ALL MALE FEMALE 18-24 25-34 35-44 45-54 55+

UK 33% 23% 44% 31% 26% 29% 28% 42%

GERMANY 60% 49% 72% 46% 46% 54% 61% 71%

ITALY 41% 34% 49% 25% 41% 40% 39% 46%

DENMARK 41% 31% 51% 38% 29% 37% 39% 52%

US 55% 46% 65% 36% 42% 49% 50% 69%

Q2a. How interested would you say you are in politics? Showing net of extremely and very interestedBase: All markets 2014 – UK=2082, Germany=2063, Italy=2010, Denmark=2036, USA=2197

Levels of interest in political news by age and gender

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Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply)

Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934

Germany Italy Denmark USA UK

69%

55%

80%

59%67%

36%

52%

40%

22%

51%48%

31% 31%37%

25%17%

13%8%

17%8%

13%20%

7%

22%

10%18%

32%25% 27%

19%11% 11% 13%

26%

10%

Broadcasters + online National newspapers + online Local newspapers + online Political magazines Specialist online sites + blogs Social mediaEmail

Main sources of political news by country

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Broadcasters National Newspapers

Local newspapers Social media Friends

relatives

UK 46% 25% 15% 10% 19%GERMANY 40% 13% 20% 11% 30%ITALY 51% 35% 21% 26% 30%DENMARK 65% 18% 19% 17% 29%US 44% 7% 25% 25% 43%

Q2b. Which, if any, of the following sources of information do you use to keep up with political and government issues? (Please select all that apply) Base: Those who are not very interested or not interested at all – UK=325, Germany=154, Italy=339, Denmark=295, US=204

Main sources of political news for those with low interest

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Q2c. In which, if any, of the following ways have you used the internet in the last year to get more involved in politics or express a political opinion? Nine options given, plus ‘don't know’ and ‘none of these’.

Base: All interested in political news – Germany=1999, Italy=1885, Denmark=1977, US=2088, UK=1934

38%

16% 13% 9% 4%

48%

27%16% 10% 7% 6%

48%29%

18%9%

19% 12%

36%24% 19%

7% 15%6%

48%44%27% 28%

18%9%

34%

UK Germany Italy Denmark US

Online involvement with politics by country

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More informationwww.digitalnewsreport.org#RISJdigital2014

RISJ Digital News Report 2014116