@JamesHahnII
Results Rule: How to Sell Anything to Anyone in Oil & Gas
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@JamesHahnII
@JamesHahnII
@JamesHahnII
Results Rule
• Increased Blog Traffic by Over 2,000% in One Month
• Attained Over 1,900 Email Opt-ins in less than 6 months
• Multiplied Social Following by 2-5x Across All Platforms
• 150 Leads with ONE Blog Post
@JamesHahnII
@JamesHahnII
@JamesHahnII
The Formula
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Steal from the Best
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Even in Late Night
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Email, Email, Email, Email, and Email!
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Derek Halpern
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Do You See a Pattern?
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What Does Michael Want?
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Social Media Examiner
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255,000 Daily Subscribers!
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Content Marketing Institute
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Author Bio, Call to Action
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Pippity, Pippity, POP!
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One Page, One Goal
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Intentional Conversion Paths
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That Escalated Quickly
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Call to Action Much?
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Absurd Simplicity
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Custom Paths for Each Persona
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Great Hockey Teams
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Sales Copy that Converts
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Clear and Concise Calls to Action
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Optimized Landing Pages
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Serving with Content
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Selling < Helping
“Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need.” - Jay Baer, NYT Best-Selling Author of Youtility
@JamesHahnII
Give People What They Want
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Keep it Real, Costanza!
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Search Engine Optimization (SEO)
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The Content Wrangler
“(Quality content) is written for human, but optimized for machines.” - Scott Abel
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All the Cool Kids Use WordPress
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Google Keyword Planner
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WordPress SEO by Yoast
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Detailed Page Analysis
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Formula
Content that Serves +Tactics that Rank Prospects that Buy
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@JamesHahnII
@JamesHahnII
Thank You!