Responsive Content and User ContextMelbourne Mobile19 March, 2013

Andrew Fisher - CTO@JBA@ajfisher

How fast tech now moves

Future friendly

1. Content and context first2. User contexts3. Making content respond

Content and context first

Start small get bigger

Content first

Context first

Image (CC) flickr – Ed Yourden

Responsive experiences

What is content?

User contexts

Device shapes behaviour

Time shapes behaviour

Image (CC) flickr – Martina Photography

Location shapes behaviour

Context shapes behaviour

Image (CC) flickr – Henry Stratford

Responding to context

Change assets

Task oriented contexts

Context drives need

ANZ GoMoney

Context variables

Guide

Create structureChunk contentMeta data

Structure sets you free

Hurling chunks

Article from NY Times

Metadata

Support with metadata

Cropping hints

Out now

ajf.io/rwdmobmelb

Responsive Content and User ContextMelbourne Mobile19 March, 2013

@ajfisher (twitter, adn, github)slideshare.net/andrewjfisher