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Responsive Content and User Context Melbourne Mobile 19 March, 2013 Andrew Fisher - CTO@JBA @ajfisher

Responsive content and user context

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Presented at Melbourne Mobile on 19 March, 2013. Responsive Design is primarily focussing on our interaction with devices however this is only part of the picture. By focussing on content and user context first, we can create more engaging experiences that work for our users. This talk focuses on the move to content and context as the starting points for experiences and looks at methods of making content responsive.

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Responsive Content and User ContextMelbourne Mobile19 March, 2013

Andrew Fisher - CTO@JBA@ajfisher

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How fast tech now moves

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Future friendly

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1. Content and context first2. User contexts3. Making content respond

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Content and context first

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Start small get bigger

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Content first

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Context first

Image (CC) flickr – Ed Yourden

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Responsive experiences

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What is content?

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User contexts

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Device shapes behaviour

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Time shapes behaviour

Image (CC) flickr – Martina Photography

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Location shapes behaviour

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Context shapes behaviour

Image (CC) flickr – Henry Stratford

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Responding to context

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Change assets

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Task oriented contexts

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Context drives need

ANZ GoMoney

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Context variables

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Guide

Create structureChunk contentMeta data

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Structure sets you free

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Hurling chunks

Article from NY Times

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Metadata

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Support with metadata

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Cropping hints

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Responsive Content and User ContextMelbourne Mobile19 March, 2013

@ajfisher (twitter, adn, github)slideshare.net/andrewjfisher