Resorts World Sentosa Analysis Report
In this report, we have used data gathered from social media channels centering around the keyword “Resorts World Sentosa”. Specifically, we looked at data within a 3-month period (27th April – 27th July) to perform our analysis. While we managed to obtain data globally, the later focus of the report shifts to conversations arising from the Singapore market.
Resorts World Sentosa: Overview
• Over the course of 3 months, there were 4,196 entries (unique posts) about RWS from a variety of countries.
• Of the above, 986 were from Singapore which made up 23.5% of total posts – the highest amount of any other country recorded.
• Consequently, this suggests that Singaporeans make up the bulk of the visits to RWS, more than any other nationality.
• The spike on 28th June was mainly due to the press release about the Wonder Girls performing at RWS in September.
• On average, entries were 74.7% positive.
Spike from news released about Wonder Girls concert
at RWS in Sept
Resorts World Sentosa: Sentiments Overview
• There were however, a number of issues which caused negative comments over the 3 month period.
• These were carried primarily through online news mediums, and further discussed and talked about in a number of online forums.
RWS in levy reimbursement
probe Unhappiness over
alleged foreign favoritism for employment
Man found dead in RWS room
Counterfeit chips found
Resorts World Sentosa: Singapore Focus
• When looking at entries from just Singapore, we spot trends similar to the global data, with the addition of an additional spike about the dead man found within RWS.
• This suggests then, that these news items were of bigger significance to Singaporeans rather than the rest of the world.
• Overall sentiment for entries for Singapore was positive at 62.1%. Lower than the global sentiments.
Spike from news released about Wonder Girls concert
at RWS in Sept
Man found dead in RWS room
Resorts World Sentosa: Singapore Social Media Breakdown
• While entries within Singapore were positive on the whole, closer inspection reveals that forum chatter was mostly negative at -81.4%.
• This can be further seen from the top 2 sites listed during this period, both of which were forums.
• Chatter within the forums focused mainly on negative news reports about RWS, as well as perceived favoritism towards hiring foreigners which was shared on the forums.
• There was consistent chatter for the top topics, which was not surprising.
Media Types No. of Entries % of Total Sentiment
+ive/-ive
Microblogs 664 67.3% 84.3% (+)
Forums 122 12.4% -81.4% (-)
Blogs 102 10.3% 89.2% (+)
News 74 7.5% 53.8% (+)
Others 24 2.4% 100.0% (+)
Top 5 Sites No. of Entries % of Total Sentiment
+ive/-ive
sammyboy.com 51 5.2% -97.3% (-)
forum.channelnewsasia.com 41 4.2% -79.5% (-)
dealforasteal.wordpress.com 28 2.8% 100.0% (+)
todayonline.com 19 1.9% 53.3% (+)
twitter.com/ShiokDeal 17 1.7% --
Top Topics of discussion 1. Casino and gambling
2. Universal Studios Singapore
3. Food and Beverage
4. Voyage De La Vie
5. Wonder Girls
Resorts World Sentosa: Casino
• Chatter about the casino was generally negative. • Negative entries every medium, ranging from news reports about the dead body found in RWS,
to people complaining about their losses in forums. • Entries were predominantly from forums, and news coverage. • Overall, chatter about casinos and gambling made up 16.5% of total RWS chatter
Search Filter: Casino or gambling, within Singapore
Media Types No. of
Entries
% of
Total
Sentiment
Forums 94 57.7% -91.0% (-)
News 39 23.9% -65.4% (-)
Microblogs 19 11.7% 50.0%
Blogs 7 4.3% -80.0% (-)
Others 4 2.5% -100.0% (-)
Consistent with global spikes
Resorts World Sentosa: Universal Studios Singapore
• Chatter about Universal Studios Singapore (USS) was generally positive. • This was despite highly negative entries from the forums, which stated that it was an interview
for positions within USS. • Online blogs were the most used medium to convey people’s experience about their time at USS,
which were mostly positive. • The entries from microblogs were mostly check-ins from Foursquare, as opposed to real-time
tweets from within USS. • Overall, chatter about USS makes up close to 10% of total RWS chatter.
Search Filter: Universal or USS, within Singapore
Media Types No. of
Entries
% of
Total
Sentiment
Blogs 33 35.1% 95.0% (+)
Forums 24 25.5% -83.3% (-)
Microblogs 13 13.8% 50.0%
News 13 13.8% 58.3% (+)
Others 11 11.7% 100.0% (+)
Unhappiness over alleged foreign favoritism for employment
Resorts World Sentosa: Food and beverage
• Chatter about Food and Beverage (F&B) was highly positive. • Unlike USS, chatter in forums was generally positive, with restaurants within RWS being favorably
mentioned a few times. • There were several entries and blog posts about the “Malaysian Food Street” section of RWS,
with all entries about this being positive. • Overall, chatter about F&B makes up close to 6% of total RWS chatter.
Search Filter: food or restaurant, within Singapore
Media Types No. of
Entries
% of Total Sentiment
Blogs 29 49.2% 100.0% (+)
Microblogs 10 16.9% --
Forums 7 11.9% 50.0% (+)
News 7 11.9% 100.0% (+)
Others 6 10.2% 100.0% (+)
Resorts World Sentosa: Voyage De La Vie
• Chatter about Voyage De La Vie was highly positive, with no negative sentiments detected. • Chatter mainly came from microblogs and forums, and were mostly due to the various deals
being promoted on several different sites. Of note is Twitter handle “twitter.com/ShiokDeal”, which had 17 tweets about Voyage De La Vie promotions.
• There were several photos spread across microblog and blog posts, showing people enjoying themselves and having a good time. No mentions that this was the final run for the show.
• Overall, chatter about Voyage De La Vie accounts for 4% of total RWS chatter.
Search Filter: Voyage De La Vie, within Singapore
Media Types No. of
Entries
% of Total Sentiment
+ive/-ive
Microblogs 27 65.9% 100.0% (+)
Forums 8 19.5% --
Blogs 3 7.3% 100.0% (+)
Others 2 4.9% 100.0% (+)
News 1 2.4% --