Resorts World Sentosa Analysis Report

In this report, we have used data gathered from social media channels centering around the keyword “Resorts World Sentosa”. Specifically, we looked at data within a 3-month period (27th April – 27th July) to perform our analysis. While we managed to obtain data globally, the later focus of the report shifts to conversations arising from the Singapore market.

Resorts World Sentosa: Overview

• Over the course of 3 months, there were 4,196 entries (unique posts) about RWS from a variety of countries.

• Of the above, 986 were from Singapore which made up 23.5% of total posts – the highest amount of any other country recorded.

• Consequently, this suggests that Singaporeans make up the bulk of the visits to RWS, more than any other nationality.

• The spike on 28th June was mainly due to the press release about the Wonder Girls performing at RWS in September.

• On average, entries were 74.7% positive.

Spike from news released about Wonder Girls concert

at RWS in Sept

Resorts World Sentosa: Sentiments Overview

• There were however, a number of issues which caused negative comments over the 3 month period.

• These were carried primarily through online news mediums, and further discussed and talked about in a number of online forums.

RWS in levy reimbursement

probe Unhappiness over

alleged foreign favoritism for employment

Man found dead in RWS room

Counterfeit chips found

Resorts World Sentosa: Singapore Focus

• When looking at entries from just Singapore, we spot trends similar to the global data, with the addition of an additional spike about the dead man found within RWS.

• This suggests then, that these news items were of bigger significance to Singaporeans rather than the rest of the world.

• Overall sentiment for entries for Singapore was positive at 62.1%. Lower than the global sentiments.

Spike from news released about Wonder Girls concert

at RWS in Sept

Man found dead in RWS room

Resorts World Sentosa: Singapore Social Media Breakdown

• While entries within Singapore were positive on the whole, closer inspection reveals that forum chatter was mostly negative at -81.4%.

• This can be further seen from the top 2 sites listed during this period, both of which were forums.

• Chatter within the forums focused mainly on negative news reports about RWS, as well as perceived favoritism towards hiring foreigners which was shared on the forums.

• There was consistent chatter for the top topics, which was not surprising.

Media Types No. of Entries % of Total Sentiment

+ive/-ive

Microblogs 664 67.3% 84.3% (+)

Forums 122 12.4% -81.4% (-)

Blogs 102 10.3% 89.2% (+)

News 74 7.5% 53.8% (+)

Others 24 2.4% 100.0% (+)

Top 5 Sites No. of Entries % of Total Sentiment

+ive/-ive

sammyboy.com 51 5.2% -97.3% (-)

forum.channelnewsasia.com 41 4.2% -79.5% (-)

dealforasteal.wordpress.com 28 2.8% 100.0% (+)

todayonline.com 19 1.9% 53.3% (+)

twitter.com/ShiokDeal 17 1.7% --

Top Topics of discussion 1. Casino and gambling

2. Universal Studios Singapore

3. Food and Beverage

4. Voyage De La Vie

5. Wonder Girls

Resorts World Sentosa: Casino

• Chatter about the casino was generally negative. • Negative entries every medium, ranging from news reports about the dead body found in RWS,

to people complaining about their losses in forums. • Entries were predominantly from forums, and news coverage. • Overall, chatter about casinos and gambling made up 16.5% of total RWS chatter

Search Filter: Casino or gambling, within Singapore

Media Types No. of

Entries

% of

Total

Sentiment

Forums 94 57.7% -91.0% (-)

News 39 23.9% -65.4% (-)

Microblogs 19 11.7% 50.0%

Blogs 7 4.3% -80.0% (-)

Others 4 2.5% -100.0% (-)

Consistent with global spikes

Resorts World Sentosa: Universal Studios Singapore

• Chatter about Universal Studios Singapore (USS) was generally positive. • This was despite highly negative entries from the forums, which stated that it was an interview

for positions within USS. • Online blogs were the most used medium to convey people’s experience about their time at USS,

which were mostly positive. • The entries from microblogs were mostly check-ins from Foursquare, as opposed to real-time

tweets from within USS. • Overall, chatter about USS makes up close to 10% of total RWS chatter.

Search Filter: Universal or USS, within Singapore

Media Types No. of

Entries

% of

Total

Sentiment

Blogs 33 35.1% 95.0% (+)

Forums 24 25.5% -83.3% (-)

Microblogs 13 13.8% 50.0%

News 13 13.8% 58.3% (+)

Others 11 11.7% 100.0% (+)

Unhappiness over alleged foreign favoritism for employment

Resorts World Sentosa: Food and beverage

• Chatter about Food and Beverage (F&B) was highly positive. • Unlike USS, chatter in forums was generally positive, with restaurants within RWS being favorably

mentioned a few times. • There were several entries and blog posts about the “Malaysian Food Street” section of RWS,

with all entries about this being positive. • Overall, chatter about F&B makes up close to 6% of total RWS chatter.

Search Filter: food or restaurant, within Singapore

Media Types No. of

Entries

% of Total Sentiment

Blogs 29 49.2% 100.0% (+)

Microblogs 10 16.9% --

Forums 7 11.9% 50.0% (+)

News 7 11.9% 100.0% (+)

Others 6 10.2% 100.0% (+)

Resorts World Sentosa: Voyage De La Vie

• Chatter about Voyage De La Vie was highly positive, with no negative sentiments detected. • Chatter mainly came from microblogs and forums, and were mostly due to the various deals

being promoted on several different sites. Of note is Twitter handle “twitter.com/ShiokDeal”, which had 17 tweets about Voyage De La Vie promotions.

• There were several photos spread across microblog and blog posts, showing people enjoying themselves and having a good time. No mentions that this was the final run for the show.

• Overall, chatter about Voyage De La Vie accounts for 4% of total RWS chatter.

Search Filter: Voyage De La Vie, within Singapore

Media Types No. of

Entries

% of Total Sentiment

+ive/-ive

Microblogs 27 65.9% 100.0% (+)

Forums 8 19.5% --

Blogs 3 7.3% 100.0% (+)

Others 2 4.9% 100.0% (+)

News 1 2.4% --