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1/22

Research

Methodology

full report

[attachment=16892]

OBJECTIVE OF

THE STUDYEvery Research

study has certainobjectives; there is

no study without the

objective because

objectives arepurpose of the study.

No study serves any

existence without itssignificance. Thus

they are the

backbone on whichthe body of the

study stands.

1. The objective of

my study is tounderstand and

critically analyze the

recruitment andselection procedure

at Star Wire (India)

Ltd.

2. How candidatesare properly selected

according to the

selection criteria?3. Various

Recruitment and

Selection procedures

undertaken atStar Wire (India)

Ltd.?

4. Various intervalsat which Selection

process takes place

at


2/22

Star Wire (India)

Ltd.?5. Performance of

employees after

Recruitment and

Selection process?

SCOPE OF THE

STUDY

The ability of thefirm to meet current

obligation;

The extent to

which firm has usedits long term

solvency byborrowing funds;

The efficiency to

which firm isutilizing its assets in

generating sales

revenue; and

The overalloperating efficiency

and performance ofthe firm.

To study therecruitment and

selection of the

junior managersupervisors and

workers

To know about theemployees

satisfaction level

regarding theirrecruitment andselection procedure

RESEARCH

METHODOLOGY


3/22

Meaning of

ResearchResearch in

common parlancerefers to search for

knowledge. Oncecan also define

research as a

scientific and

systematic searchfor pertinent

information on a

specific topic.

In fact, research is

an art of scientificinvestigation.

Types of researchThe basic types of

research is as

follows:

1. Descriptive VS.

Analytical:

Descriptive researchincludes survey

and fact findingenquires of different

kinds. In analyticalresearch, on the

other

hand, the researcherhas to use facts or

information already

available, andanalysis these to

make a critical

evaluation of thematerial.

2. Applied VS.

Fundamental:

Research can eitherbe applied or action

Research or


4/22

fundamental to basic

or pure research.Applied research

aims at

Finding a solution

for an immediateproblem facing a

society or anbusiness

Organization where

as fundamental

research mainlyconcerned with

Generalizations and

with the formulation

of the theory.

3. Quantitative VS.

Qualitative:Quantitative

research is based on

theMeasurement of

quantity or amount.

It is applicable to

phenomena that canbe

expressed in termsof quantity.

Qualitative research,on the other hand, is

concerned with

qualitativephenomena, i.e.

phenomena

4.Conceptual VS.

Empirical:

Conceptual researchis that related tosome ideas or

theory. It is

generally used by

philosophers andthinkers to

develop new


5/22

concept or to

reinterpret existingones.

DESCRIPTIVE

RESEARCH

DESIGN:

Descriptive researchstudies are those

studies which are

concerned with

described the

characteristics ofparticular individual.

In descriptive aswell as in diagnostic

studies, the

researcher must beable to define

clearly, what he

wants to measure

and must findadequate methods

for measuring italong with a clear

cut definition ofpopulation he want

to study. Since the

aim is to obtaincomplete and

accurate information

in the said studies,the procedure to be

used must be

carefully planned.The research designmust make enough

provision for

protection against

bias and mustmaximize reliability,

with due concern for


6/22

the economical.

Advantages

High accuracylevel.

Betterunderstanding .

Good conclusion.

More reliable.

provide goodknowledge.

feasible data.

Disadvantages It is time

consuming Sometimes

accuracy is not therebecause of lack of

data

Sometimesaccuracy is not there

because of the

responsive error

30-05-2012, 04:32 PM

Post:#2

seminar

ideasSuper

Moderator Hey...AskMore Info AboutResearch Methodology fullreport

Posts: 7,008Joined: Apr 2012
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7/22

RE: Research Methodology full report

Research

methodology

Research

methodology.doc

(Size: 1.23 MB /Downloads: 57)

1.1 Scope of the

study:The study would try tothrow some insights

into the existingservices provided bythe banks and the gap

between the customer

expectations,perceptions and the

actual state of

performance. The

results of the studywould be able to

recognize the lacunae

in the system and thusprovide key areas

where improvement is

required for betterperformance and

success ratio.

1.2 Research

Objectives:(1) To find out the

level of expectation

and the level ofperception of the

customers from the

services offered by thebanks.

(2) To compare the

level of perception and
http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591http://seminarprojects.com/attachment.php?aid=23591


8/22

expectation of the


(3) To know which

service quality

dimension the bank isperforming well and in

which dimension itneeds improvement.

(4) To know the

preference towards the

public sector andprivate sector banks.

1.3 Sampling Design:Targeted banks:

ICICI,HDFC,SBI,BOBSampling Frame: All

the customers of fourbanks in Ahmedabad.

Sampling Unit: Any

customer of four banksin Ahmedabad.

Sampling Area:

Ahmedabad.

Sampling Method:Non- Probability

Convenience Sampling

Research tool : SERVQUAL

Analysis.SERVQUAL is an

instrument formeasuring how

customers perceive the

quality of a service. Inthe mid-1980s Berryand his colleagues

Parasuraman and

Zeithaml began to

investigate whatdetermines service

quality and how it is


9/22

evaluated by

customers. As a resultof their study they

developed the

SERVQUAL

instrument formeasuring service

quality, which initiallyincluded 10 service

quality dimensions,

which were later

reduced to thefollowing five:

tangibles, reliability,

responsiveness,

assurance and

empathy.The instrument is

based on the idea ofthe disconfirmation

model, in other words

on the comparison of

customersexpectations with their

experiences from the

service. Usually, thefive dimensions of the

instrument aredescribed through the

use of 22 attributes an

respondents are askedto state (on a seven-

point scale from

Strongly disagree toStrongly agree) what

they expected from theservice and how they

perceived the service.

This instrument hasbeen widely used byresearchers, but still,

there are some

controversies in its

applicability acrossdifferent service

industries. In some


10/22

studies the five

dimensions of theinstrument

(determinants) have

been found to be

unstable acrossdifferent types of

services. Therefore,the SERVQUAL tool

should be applied very

carefully and the set of

determinants andattributes used should

be adapted to the

specific situation.

Chi-Square test of

independenceThe test is applied

when there are twocategorical variables

from a single

population. It is usedto determine whether

there is a significant

association between

the two variables. Forexample, in an election

survey, voters mightbe classified by gender

(male or female) andvoting preference

(Democrat,

Republican, orIndependent). We

could use a chi-square

test for independenceto determine whether

gender is related to

voting preference. Thisapproach consists offour steps: (1) state the

hypotheses, (2)

formulate an analysis

plan, (3) analyzesample data, and (4)

interpret results.


11/22

1.7 Hypothesis:A chi- square test for

independence has been

conducted for knowing

the relation betweenthe age group and the

preference towards thetwo types of banks.

Ho: Preference

towards public/private

sector banks and agegroup are independent

of each other.

H1: Preference


sector banks and agegroup are dependent of

each other.

1.8 Limitations of theStudy:Respondents may give

biased answers for the

required data. Some of

the respondents did notlike to respond.

In our study we haveincluded 50 customers

of each bank becauseof time limit.

Reference:http://seminarprojects.com/Thread-research-methodology-full-

report#ixzz20OEPXxov

Research

Methodology

full report

[attachment=16892]

OBJECTIVE OFTHE STUDYEvery Research
http://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxov


12/22

study has certain

objectives; there isno study without the

objective because

objectives are

purpose of the study.No study serves any

existence without itssignificance. Thus

they are the

backbone on which

the body of thestudy stands.

1. The objective of

my study is to

understand and

critically analyze therecruitment and

selection procedureat Star Wire (India)

Ltd.

2. How candidatesare properly selected

according to the

selection criteria?

3. VariousRecruitment and

Selection proceduresundertaken at

Star Wire (India)Ltd.?

4. Various intervals

at which Selectionprocess takes place

at

Star Wire (India)Ltd.?

5. Performance of

employees afterRecruitment andSelection process?

SCOPE OF THE

STUDY


13/22

The ability of thefirm to meet current

obligation;

The extent to

which firm has usedits long term

solvency byborrowing funds;

The efficiency to

which firm is

utilizing its assets ingenerating sales

revenue; and

The overall

operating efficiency

and performance ofthe firm.

To study therecruitment and

selection of the

junior managersupervisors and

workers

To know about the

employeessatisfaction level

regarding theirrecruitment and

selection procedure

RESEARCH

METHODOLOGY

Meaning of

ResearchResearch incommon parlance

refers to search for

knowledge. Once

can also defineresearch as a

scientific and


14/22

systematic search

for pertinentinformation on a

specific topic.

In fact, research is

an art of scientificinvestigation.

Types of researchThe basic types of

research is as

follows:

1. Descriptive VS.

Analytical:

Descriptive research

includes survey

and fact findingenquires of different

kinds. In analyticalresearch, on the

other

hand, the researcherhas to use facts or

information already

available, and

analysis these tomake a critical

evaluation of thematerial.

2. Applied VS.

Fundamental:

Research can eitherbe applied or action

Research or

fundamental to basicor pure research.

Applied research

aims atFinding a solutionfor an immediate

problem facing a

society or an

businessOrganization where

as fundamental


15/22

research mainly

concerned withGeneralizations and

with the formulation

of the theory.

3. Quantitative VS.

Qualitative:Quantitative

research is based on

the

Measurement ofquantity or amount.

It is applicable to

phenomena that can

be

expressed in termsof quantity.

Qualitative research,on the other hand, is

concerned with

qualitativephenomena, i.e.

phenomena

4.Conceptual VS.Empirical:

Conceptual researchis that related to

some ideas ortheory. It is

generally used by

philosophers andthinkers to

develop new

concept or toreinterpret existing

ones.

DESCRIPTIVERESEARCH

DESIGN:


16/22

Descriptive research

studies are thosestudies which are

concerned with

described the

characteristics ofparticular individual.

In descriptive aswell as in diagnostic

studies, the

researcher must be

able to defineclearly, what he

wants to measure

and must find

adequate methods

for measuring italong with a clear

cut definition ofpopulation he want

to study. Since the

aim is to obtaincomplete and

accurate information

in the said studies,

the procedure to beused must be

carefully planned.The research design

must make enoughprovision for

protection against

bias and mustmaximize reliability,

with due concern for

the economical.

Advantages High accuracylevel.

Better

understanding .

Good conclusion.

More reliable.


17/22

provide good

knowledge.

feasible data.

Disadvantages It is time

consuming Sometimesaccuracy is not therebecause of lack of

data

Sometimes

accuracy is not therebecause of the

responsive error

30-05-2012, 04:32 PM

Post:#2

seminarideas

SuperModerator Hey...AskMore Info AboutResearch Methodology fullreport

Posts: 7,008Joined: Apr 2012

RE: Research Methodology full report

Research

methodology

Researchmethodology.doc

(Size: 1.23 MB /Downloads: 57)
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18/22

1.1 Scope of the

study:The study would try to

throw some insights

into the existingservices provided by

the banks and the gapbetween the customer

expectations,

perceptions and the

actual state ofperformance. The

results of the study

would be able to

recognize the lacunae

in the system and thusprovide key areas

where improvement isrequired for better

performance and

success ratio.

1.2 Research

Objectives:(1) To find out thelevel of expectation

and the level ofperception of the

customers from theservices offered by the

banks.

(2) To compare thelevel of perception and

expectation of the


(3) To know which

service qualitydimension the bank isperforming well and in

which dimension it

needs improvement.

(4) To know thepreference towards the

public sector and


19/22

private sector banks.

1.3 Sampling Design:Targeted banks:

ICICI,HDFC,SBI,BOB

Sampling Frame: Allthe customers of four

banks in Ahmedabad.Sampling Unit: Any

customer of four banks

in Ahmedabad.

Sampling Area:Ahmedabad.

Sampling Method:

Non- Probability

Convenience Sampling

Research tool : SERVQUAL

Analysis.SERVQUAL is an

instrument for

measuring how

customers perceive thequality of a service. In

the mid-1980s Berryand his colleagues

Parasuraman andZeithaml began to

investigate what

determines servicequality and how it is

evaluated by

customers. As a resultof their study they

developed the

SERVQUALinstrument formeasuring service

quality, which initially

included 10 service

quality dimensions,which were later

reduced to the


20/22

following five:

tangibles, reliability,responsiveness,

assurance and

empathy.

The instrument isbased on the idea of

the disconfirmationmodel, in other words

on the comparison of

customers

expectations with theirexperiences from the

service. Usually, the

five dimensions of the

instrument are

described through theuse of 22 attributes an

respondents are askedto state (on a seven-

point scale from

Strongly disagree to

Strongly agree) whatthey expected from the

service and how they

perceived the service.This instrument has

been widely used byresearchers, but still,

there are somecontroversies in its

applicability across

different serviceindustries. In some

studies the five

dimensions of theinstrument

(determinants) have

been found to beunstable acrossdifferent types of

services. Therefore,

the SERVQUAL tool

should be applied verycarefully and the set of

determinants and


21/22

attributes used should

be adapted to thespecific situation.

Chi-Square test ofindependence

The test is appliedwhen there are two

categorical variablesfrom a single

population. It is used

to determine whether

there is a significantassociation between

the two variables. For

example, in an election

survey, voters might

be classified by gender(male or female) and

voting preference(Democrat,

Republican, or

Independent). Wecould use a chi-square

test for independence

to determine whether

gender is related tovoting preference. This

approach consists offour steps: (1) state the

hypotheses, (2)formulate an analysis

plan, (3) analyze

sample data, and (4)interpret results.

1.7 Hypothesis:A chi- square test for

independence has been

conducted for knowingthe relation betweenthe age group and the

preference towards the

two types of banks.

Ho: Preferencetowards public/private

sector banks and age


22/22

group are independent

of each other.H1: Preference


sector banks and age

group are dependent ofeach other.

1.8 Limitations of the

Study:Respondents may give

biased answers for therequired data. Some of

the respondents did not

like to respond.

In our study we have

included 50 customersof each bank because

of time limit.

Reference:http://seminarprojects.com/Thread-research-methodology-full-

report#ixzz20OEPXxov
http://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxovhttp://seminarprojects.com/Thread-research-methodology-full-report#ixzz20OEPXxov