Download pdf - Reporting, Comms, Social Media in CR February 2013 Toby Webb

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Page 1: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Sustainability/CR Reporting, Communications and Social Media:

Trends, the business case, and getting it

wrong - and right, in 14 slides

Toby Webb, February 28 2013

[email protected]

Tobywebb.blogspot.com

mailto:[email protected]
Page 2: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Why do authentic communications matter

in 2013? Here's one very good reason

http://www.ft.com/cms/s/0/9ca9f188-75cc-11e2-b702-00144feabdc0.html
Page 3: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Dsdf

The J&J Credo

http://www.jnj.com/wps/wcm/connect/c7933f004f5563df9e22be1bb31559c7/jnj_ourcredo_english_us_8.5x11_cmyk.pdf?MOD=AJPERES
Page 4: Reporting, Comms, Social Media in CR February 2013 Toby Webb

The numbers do not lie

http://www.edelman.com/insights/intellectual-property/trust-2013/
Page 5: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Good CR/ Sustainability Reporting

http://responsibility.timberland.com/
Page 6: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Mediocre CR/ Sustainability Reporting. But why?

http://www.abf.co.uk/responsibility
Page 7: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Social Media: What not to do…

http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/2.html
http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/2.html
Page 8: Reporting, Comms, Social Media in CR February 2013 Toby Webb

A bad mistake, more here

http://perceptionpeople.wordpress.com/2011/03/20/nestle-kills-orangutans-and-muzzles-facebook-communication/
Page 9: Reporting, Comms, Social Media in CR February 2013 Toby Webb

A recent campaign, more here

http://www.guardian.co.uk/environment/2012/dec/13/waitrose-plans-shell-partnership
Page 10: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Getting Social Media Right

https://www.facebook.com/unilever
Page 11: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Getting Social Media Right

http://www.thecleanestline.com/
Page 12: Reporting, Comms, Social Media in CR February 2013 Toby Webb

The 15 New Rules of Authentic Global Sustainability and CR

Communications

And a longer version, with examples

http://tobywebb.blogspot.co.uk/2013/01/fifteen-things-leading-companies-do-on.html
http://www.slideshare.net/Tobiaswebb/how-to-shout-about-sustainability-effectively
Page 13: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Still the ultimate sustainable business ad?

Still the ultimate sustainable business ad?

Page 14: Reporting, Comms, Social Media in CR February 2013 Toby Webb

Further reading

http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012

http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012

http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy

www.ethicalcorp.com / www.stakeholderintel.com

http://tobywebb.blogspot.co.uk/

http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf

Contact me: [email protected]

http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
http://www.ethicalcorp.com/
http://www.stakeholderintel.com/
http://tobywebb.blogspot.co.uk/
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
mailto:[email protected]

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