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This is an attempt to put some good, and poor practice together on sustainability communications, in PowerPoint/PDF. It's a presentation I am using later this week with my class at Birkbeck, University of London, for a couple of upcoming talks. It makes sense if you click on the links. It's better heard but should make some kind of sense. Let me know if not.
Citation preview
Sustainability/CR Reporting, Communications and Social Media:
Trends, the business case, and getting it
wrong - and right, in 14 slides
Toby Webb, February 28 2013
Tobywebb.blogspot.com
Why do authentic communications matter
in 2013? Here's one very good reason
Dsdf
The J&J Credo
The numbers do not lie
Good CR/ Sustainability Reporting
Mediocre CR/ Sustainability Reporting. But why?
Social Media: What not to do…
A bad mistake, more here
A recent campaign, more here
Getting Social Media Right
Getting Social Media Right
The 15 New Rules of Authentic Global Sustainability and CR
Communications
And a longer version, with examples
Still the ultimate sustainable business ad?
Still the ultimate sustainable business ad?
Further reading
http://www.slideshare.net/Tobiaswebb/embedding-ethics-and-cr-delhi-101012
http://www.slideshare.net/Tobiaswebb/company-mission-vision-and-values-statements-september-2012
http://www.slideshare.net/Tobiaswebb/csr-sustainable-business-and-strategy
www.ethicalcorp.com / www.stakeholderintel.com
http://tobywebb.blogspot.co.uk/
http://www.slideshare.net/Tobiaswebb/si-executive-workshop-how-to-get-marketing-and-communication-teams-involved-in-sustainabilitypdf
Contact me: [email protected]