REGISTER TODAY OR FOR MORE INFORMATION Contact: Terry Plett
Deputy Sector Navigator - Retail, Hospitality and Tourism 209.386.6735 or Email: [email protected]
TRACK ONE: Developing your BusinessSession Topics:
1. How to Win Customers Throughout the State2. Essentials of an Effective Business Plan3. SBA and other Funding Instruments
TRACK TWO: Virtual Tools Session Topics:
1. Tech Tools for the Road2. Virtual Office Operations3. Smart Apps for Smart Phones
TRACK THREE: Human Resources Session Topics:
1. HR Interviewing - Can I ask That?2. Labor Law and Compliance3. Sexual Harassment - AB 1825 & AB 2053 Certification
WHO SHOULD ATTEND: Business Owners
Supervisors/Managers and
High Potential Employees
Register Today for the Friday, March 9, 2018 RETAIL, HOSPITALITY, & TOURISM BUSINESS SUMMIT
DATE & TIMES: March 9, 2018 from 8:30 - 4:00 PM
HOST LOCATION: Merced College Business Resource Center
630 W. 19th StreetMerced, CA 95340
COST: $39/participant - Lunch Included
TRACK FOUR: Customer ServiceSession Topics:
1. Communication in the Workplace2. Customer Service3. Stress Management
TRACK FIVE: Employee EngagementSession Topics:
1. Employee Engagement2. Leadership Essentials3. Generational Diversity
SPECIAL LUNCH SPEAKER: Get Fired Up!Rekindle passion, motivation, and engagement for your personal and professional life.
Plus! Three super-keys for firing up your team!
5 Learning Tracks to Choose From:
RETAIL, HOSPITALITY, & TOURISM BUSINESS SUMMIT Friday, March 9, 2018 - 8:30 AM to 4:00 PM
PARTICIPANT REGISTRATION INFORMATION Please complete a separate Registration and Session Selection for each person attending if paying for a group
Name: _______________________________________________________________________________
Title: ________________________________________________________________________________ Organization: _________________________________________________________________________
Phone #: _____________________________________________________________________________ Mailing Address: _______________________________________________________________________
Email: _______________________________________________________________________________
SESSION SELECTION FROM THE FIVE TRACKS (List Track and Topic #)
1st Choice 2nd Choice
Session 1 Workshop: ________________________ Session 1 Workshop: _________________________
Session 2 Workshop: ________________________ Session 2 Workshop: _________________________
Session 3 Workshop: ________________________ Session 3 Workshop: _________________________
PAYMENT INFORMATION (three ways to pay)
(Payment of $39/participant must be received by March 2, 2018)
1. Corporate check payable to: Merced College Mail to: 630 W. 19th Street, Merced, CA 95340
Check #: ________
2. Purchase Order (attached) #: _________________________
Invoice Attention: _________________________________ Phone #: _______________
3. Charge to: Visa MasterCard
Name on the Card: _________________________ Card Number: ___________________________
Expiration Date: ___________________________ Signature: ______________________________
CVC Number: ________ ____________________________________________________________________________________ Cancellations and Substitutions. Cancellations received five business days before the Summit, minus a $15 registration service fee will be refunded. After five days, cancellations are subject to the entire summit fee. Please note that if you do not cancel or do not attend, you are still responsible for payment. Workshop Substitutions may be made up to five business days before the summit if space is available.
To register by phone, contact Terry Plett at (209) 386-6735 or email at [email protected]
A confirmation Registration email will be sent to each participant!
Event Location: Merced College Business Resource Center
630 W. 19th Street Merced, CA 95340
RE
GIS
TRA
TIO
N -
8:3
0 -
9:00
AM
O
PE
NIN
G S
ES
SIO
N -
9:0
0 -
9:20
AM
SE
SS
ION
2 -
11:0
0 - 1
2:20
PM
LUN
CH
& B
US
INE
SS
SP
EA
KE
R -
12:
30 -
1:50
PM
SE
SS
ION
3 -
2:00
- 4:00
PM
CLO
SIN
G -
4:00
PM
SE
SS
ION
1 -
9:3
0 -
10:5
0 A
MD
EVEL
OPI
NG
YO
UR
BU
SIN
ESS
VIR
TUA
L TO
OLS
HU
MA
N R
ESO
UR
CES
CU
STO
MER
SER
VIC
EEM
PLO
YEE
ENG
AG
EMEN
T
Empl
oyee
Eng
agem
ent:
Elem
ents
of G
reat
M
anag
emen
t
Davi
d W
hite
, Chi
ef E
xecu
tive
Offi
cer,
Opp
ortu
nity
St
anisl
aus
Esse
ntia
ls o
f an
Effe
ctiv
e Bu
sine
ss P
lan
Lear
n a
simpl
e bu
t effe
ctiv
e Bu
sines
s Pla
n ou
tline
to
build
you
r “ro
ad m
ap”
to su
cces
s. I
n th
is w
orks
hop
you
will
also
lear
n th
e ke
ys to
find
ing
the
right
in
form
atio
n ne
eded
for y
our p
lan
and
how
to u
se th
is pl
an to
impr
ess p
oten
tial i
nves
tors
.
This
wor
ksho
p is
inte
nded
for p
re-v
entu
re o
r ear
ly
stag
e bu
sines
s ow
ners
who
wan
t a B
usin
ess P
lan
to
valid
ate
thei
r bus
ines
s con
cept
or a
re se
ekin
g fu
ndin
g.
Sonj
a Do
wni
ng,
Adju
nct B
usin
ess P
rofe
ssor
,M
erce
d Co
llege
Sexu
al H
aras
smen
t - A
B182
5 &
AB2
053
Mat
thew
Kec
thum
, Mod
esto
City
Sch
ools
Dist
rict
Inst
ruct
iona
l Tec
hnol
ogy
Coac
hEl
aine
Cra
ig, E
xecu
tive
Dire
ctor
Mad
era
Coun
ty W
orkf
orce
Ass
istan
ce C
ente
r
SBA
and
othe
r fun
ding
Inst
rum
ents
Wha
t is a
n SB
A lo
an?
This
wor
ksho
p is
inte
nded
for a
per
son
seek
ing
busin
ess c
apita
l to
star
t, de
velo
p or
exp
and
thei
r bus
ines
s.
Atte
ndee
s will
und
erst
and
thei
r “fu
ndab
ility
” an
d le
arn
wha
t to
do if
a b
ank
says
, “N
o.”
Find
ou
t wha
t is a
n SB
A lo
an a
nd ti
ps o
n ho
w to
se
cure
oth
er b
usin
ess f
undi
ng so
urce
s.
Tech
nolo
gy T
ools
for t
he R
oad
Mic
roso
ft O
ffice
’s O
utlo
ok p
rogr
am h
as a
var
iety
of
tool
s, th
at if
use
d to
thei
r max
imum
pot
entia
l, ar
e hu
ge ti
me
save
rs a
nd g
reat
pro
ject
org
anize
rs.
Com
e le
arn
abou
t cre
atin
g fo
lder
s, m
anag
ing
emai
ls,
prov
idin
g re
min
ders
, tas
k as
signm
ents
, and
cal
enda
r ut
iliza
tion.
Lea
rn e
very
thin
g yo
u ha
ve e
ver w
ante
d to
kn
ow a
bout
thes
e sh
ortc
uts
and
tool
s tha
t can
real
ly
take
the
chal
leng
e ou
t of o
rgan
izing
you
rsel
f and
/or
your
team
.
Smar
t App
s for
Sm
art P
hone
s
Man
ager
s are
oft
en fo
rced
to st
ep u
p th
eir
prod
uctiv
ity a
nd ti
me
man
agem
ent s
kills
. W
ould
you
lik
e to
kno
w h
ow to
find
tim
e sa
ving
app
s, u
tilize
vid
eo
feat
ures
to d
ocum
ent p
rogr
ess,
enh
ance
you
r abi
lity
to p
riorit
ize a
nd re
min
d st
aff a
bout
upc
omin
g go
als,
or
quic
kly
conn
ect n
ew c
onta
cts w
ith y
our b
usin
ess?
N
ow is
the
time
to a
cqui
re th
ese
fant
astic
tool
s.
Virt
ual O
ffice
Ope
ratio
nsIn
har
d ec
onom
ic ti
mes
, you
are
sque
ezed
em
otio
nally
an
d fin
anci
ally
. You
r org
aniza
tion
is st
rugg
ling;
em
ploy
ees a
nd re
sour
ces a
re st
retc
hed!
Thi
s w
orks
hop
will
hel
p yo
u be
tter
und
erst
and
the
role
that
"V
irtua
l Ass
istan
ce" c
ould
pla
y in
alle
viat
ing
the
pres
sure
on
reso
urce
s, sp
ace
and
wor
kloa
d.
Labo
r Law
and
Com
plia
nce
Did
you
know
that
Man
ager
s & S
uper
viso
rs a
re
held
resp
onsib
le to
com
ply
with
the
stat
e la
bor
law
s in
the
abse
nce
of th
e bu
sines
s ow
ner?
At t
his
wor
ksho
p yo
u w
ill le
arn
how
to N
OT
be fi
ned
for
insp
ectio
n in
frac
tions
by
the
Labo
r Sta
ndar
ds
Enfo
rcem
ent D
epar
tmen
t dur
ing
thes
e in
spec
tions
. Le
arn
how
to p
rope
rly te
rmin
ate
an e
mpl
oyee
, kee
p pr
oper
att
enda
nce
reco
rds a
nd p
roto
cols.
HR In
terv
iew
ing:
Can
I as
k Th
at?
Nav
igat
ing
the
hirin
g pr
oces
s with
an
ever
di
vers
ifyin
g w
orkf
orce
pop
ulat
ion
can
pres
ent m
any
chal
leng
es a
nd o
ppor
tuni
ties f
or b
usin
ess.
Get
ting
the
atte
ntio
n of
goo
d ca
ndid
ates
to a
pply
is th
e fir
st
step
. Pe
rhap
s mor
e im
port
ant i
s: W
hat c
an I
ask
in
the
inte
rvie
w?
Thi
s wor
ksho
p w
ill c
over
the
"Do
this
but d
on't
do th
at" i
n th
e hi
ring
proc
ess.
Lea
rn
and
shar
e tip
s to
prot
ect y
our b
usin
ess a
nd h
ire th
e be
st fr
om y
our c
andi
date
poo
l.
Kurt
is C
lark
, Chi
ef In
nova
tion
Offi
cer &
Dire
ctor
Va
lley
Sier
ra S
mal
l Bus
ines
s Dev
elop
men
t Ce
nter
Kurt
is C
lark
, Chi
ef In
nova
tion
Offi
cer &
Dire
ctor
Va
lley
Sier
ra S
mal
l Bus
ines
s Dev
elop
men
t Cen
ter
Trac
ie G
reen
, Dire
ctor
of H
uman
Res
ourc
es M
erce
d Co
mm
unity
Col
lege
Dist
rict
This
trai
ning
fulfi
lls th
e 2-
hour
AB
1825
sexu
al
hara
ssm
ent t
rain
ing
and
educ
atio
n as
wel
l as
the
AB 2
053
abus
e co
nduc
t req
uire
men
ts fo
r em
ploy
ers.
Cer
tific
ate
of A
tten
danc
e w
ill b
e iss
ued
to a
ll pa
rtic
ipan
ts a
tten
ding
the
clas
s.
How
to W
in C
usto
mer
s Thr
ough
out t
he S
tate
Uni
que,
tren
dy fo
od a
nd b
ever
age
esta
blish
men
ts in
cl
ose
prox
imity
to o
ur fr
eew
ays n
ot o
nly
have
a b
uilt
in
mar
ket,
but i
f the
y ar
e ve
ry u
niqu
e th
ey c
an e
ven
attr
act p
eopl
e as
a d
estin
atio
n. T
his p
rese
ntat
ion
will
fo
cus o
n ho
w h
ospi
talit
y en
terp
rises
can
cap
ture
the
traf
fic c
omin
g th
roug
h an
d al
so b
ecom
e th
at tr
endy
de
stin
atio
n th
at c
onsu
mer
s are
look
ing
for.
Just
thin
k ab
out t
he m
illio
ns o
f peo
ple
who
are
look
ing
for t
heir
next
adv
entu
re o
utsid
e of
thei
r cur
rent
loca
tion!
Com
mun
icat
ion
in th
e W
orkp
lace
Com
mun
icat
ion
is a
key
to c
usto
mer
serv
ice
succ
ess.
To
bes
t ser
ve b
oth
our i
nter
nal a
nd e
xter
nal
cust
omer
s, w
e m
ust u
nder
stan
d w
hat t
hey
wan
t, w
hen
they
wan
t it,
why
they
wan
t it a
nd w
hat t
heir
expe
ctat
ions
are
. How
can
we
figur
e th
is ou
t if w
e ar
en't
good
list
ener
s and
com
mun
icat
ors?
Thi
s co
urse
cov
ers v
erba
l and
non
verb
al c
omm
unic
atio
n as
wel
l as s
uper
ior l
isten
ing
skill
s.
Our
mos
t pop
ular
wor
ksho
p fr
om e
very
Sum
mit
is ba
ck b
y ov
erw
helm
ing
dem
and!
Em
ploy
ee
Enga
gem
ent i
s abo
ut in
spiri
ng to
p pe
rfor
man
ce
from
em
ploy
ees a
nd g
ener
atin
g en
thus
iasm
to
achi
eve
the
orga
niza
tion’
s goa
ls. T
his w
orks
hop
will
ex
plor
e w
hat m
anag
ers c
an d
o to
hel
p th
eir
empl
oyee
s to
be e
ngag
ed a
nd w
hat t
hey
can
do
with
dise
ngag
ed e
mpl
oyee
s. L
earn
how
gre
at
man
ager
s ins
pire
top
perf
orm
ance
!
Cust
omer
Ser
vice
Expl
ore
key
skill
s and
att
itude
s nec
essa
ry to
ef
fect
ivel
y m
eet t
he c
usto
mer
's ne
eds.
Par
ticip
ants
w
ill b
e in
trod
uced
to c
once
pts a
nd a
ppro
pria
te
tech
niqu
es fo
r dea
ling
with
inte
rnal
and
ext
erna
l cu
stom
ers,
enh
anci
ng c
usto
mer
satis
fact
ion
and
insu
ring
posit
ive
com
mun
icat
ion.
Gen
erat
iona
l Div
ersi
ty: L
eadi
ng C
ross
-G
ener
atio
nal T
eam
sTh
is is
the
first
tim
e in
Am
eric
a’s h
istor
y th
at w
e ha
ve
four
gen
erat
ions
wor
king
side
by
side
in th
e w
orkp
lace
. Cr
oss-
gene
ratio
nal t
eam
s fac
e m
any
chal
leng
es w
hich
can
affe
ct ti
me
man
agem
ent,
conf
lict
man
agem
ent,
and
over
all p
rodu
ctiv
ity.
This
wor
ksho
p is
desig
ned
to e
quip
supe
rviso
rs w
ith th
e sk
ills a
nd
know
ledg
e th
ey n
eed
to le
ad a
cro
ss g
ener
atio
nal
team
.
Jona
e Pi
stor
esi,
Prof
esso
r of B
usin
ess M
anag
emen
t, Cu
stom
er S
ervi
ce A
cade
my
and
Emer
ging
Lea
ders
In
stitu
te. C
ertif
ied
Gallu
p St
reng
ths C
oach
Stre
ss M
anag
emen
t
Did
you
know
1 m
illio
n Am
eric
ans c
all i
n sic
k ev
ery
day
beca
use
of st
ress
rela
ted
reas
ons?
Thi
s cos
ts
orga
niza
tions
mon
ey, e
spec
ially
in lo
wer
ed
prod
uctiv
ity. T
his p
rese
ntat
ion
defin
es w
hat s
tres
s is
and
how
it a
ffect
s bot
h ou
r em
ploy
ees a
nd th
e w
orkp
lace
. Cau
ses o
f str
ess a
re id
entif
ied
and
doze
ns
of st
ress
man
agem
ent t
ips a
nd te
chni
ques
will
be
shar
ed.
Lead
ersh
ip E
ssen
tials
: Wha
t Em
ergi
ng
Lead
ers N
eed
to K
now
This
wor
ksho
p w
ill h
elp
prep
are
lead
ers t
o su
ccee
d by
de
lvin
g in
to o
ne o
f the
mos
t im
port
ant c
orne
rsto
nes o
f ef
fect
ive
lead
ersh
ip: T
rust
. Par
ticip
ants
will
lear
n w
hat
char
acte
ristic
s hel
p to
bui
ld a
nd m
aint
ain
a hi
gh-t
rust
te
am a
nd h
ow to
acc
eler
ate
thei
r per
sona
l cre
dibi
lity.
Le
arn
the
Five
Dys
func
tions
of a
Tea
m a
nd h
ow to
avo
id
thes
e by
focu
sing
on th
e fo
llow
ing
beha
vior
s: b
uild
ing
trus
t, m
aste
ring
conf
lict,
achi
evin
g co
mm
itmen
t, em
brac
ing
acco
unta
bilit
y an
d fo
cusin
g on
resu
lts.
Mic
hael
Zda
now
ski,
Adju
nct B
usin
ess P
rofe
ssor
, M
erce
d Co
llege
Jona
e Pi
stor
esi,
Prof
esso
r of B
usin
ess M
anag
emen
t, Cu
stom
er S
ervi
ce A
cade
my
and
Emer
ging
Lea
ders
In
stitu
te. C
ertif
ied
Gallu
p St
reng
ths C
oach
Mic
hael
Zda
now
ski,
Adju
nct B
usin
ess P
rofe
ssor
, M
erce
d Co
llege
Jona
e Pi
stor
esi,
Prof
esso
r of B
usin
ess M
anag
emen
t, Cu
stom
er S
ervi
ce A
cade
my
and
Emer
ging
Lea
ders
In
stitu
te. C
ertif
ied
Gallu
p St
reng
ths C
oach
Mic
hael
Zda
now
ski,
Adju
nct B
usin
ess P
rofe
ssor
, M
erce
d Co
llege
Juan
Dom
ingu
ez, D
eput
y La
bor C
omm
issio
ner I
I, Sp
ecia
list,
Bure
au o
f Fie
ld E
nfor
cem
ent
Sonj
a Do
wni
ng,
Adju
nct B
usin
ess P
rofe
ssor
,M
erce
d Co
llege