CAPTIONING + TRANSCRIPTION + TRANSLATION
Tole Khesin | 3Play Media
[email protected] Tel (415) 298-1206
Agenda
Captioning basics
Accessibility laws
Benefits
YouTube captioning tools
Creating captions for YouTube
Interactive video plugins
SEO best practices for embedded videos
What Are Captions?
• Time-sync’d with the video
• Convey all spoken content + non-speech elements
• Origin: 1980s FCC mandate
How Are Captions Displayed [Demo]
User control: On/Off
Position
Font Size
Colors
Auto translation
Setting retention
Caption Formats
Common Caption Formats
SRT YouTube and other web players
DFXP Flash players
SCC iPods, iTunes, DVD encoding
SAMI Windows Media
QT QuickTime
STL DVD Studio Pro
CPT.XML Captionate
SBV YouTube
RT Real Media
WebVTT Emerging HTML5
Custom XML Custom formats
Custom Text Custom formats
SRT Example
Terminology
Terminology
• Captioning vs. Transcription
Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
Terminology
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time
Accessibility Laws
Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal subsidies
ADA: Titles II, III • Covers public and commercial entities • Netflix lawsuit: What is a “place of public
accommodation”?
CVAA • Covers Internet content that aired on TV • Sep 30, 2013: Edited prerecorded programming • Mar 30, 2014: Archival programming
CVAA Certification in YouTube
Benefits
Accessibility for deaf and hard of hearing
ESL viewers
Search/SEO/discoverability
Repurpose for content marketing
Navigation
Flexibility to view anywhere, such as noisy environments or offices
Translation: Reach a global audience
YouTube Captioning Tools [Demo]
Demo
Auto captioning
Upload your own captions
Upload a transcript (automatic timing)
Edit captions
Upload multilingual subtitles
Request pro translation
DIY translation toolkit
YouTube Captioning Tips
Paste transcript in video description Publisher can force captions on by default by adding parameter to
embed code: &cc_load_policy=1
Reuse YouTube captions in other applications
Free format converter: http://www.3playmedia.com/services-features/tools/captions-format-converter/
Auto captions do not get indexed by YouTube/Google
Creating YouTube Captions: DIY
Option #1 Transcribe manually and upload to YouTube for auto alignment
Option #2 Manually edit YouTube’s auto captions
Option #3 Use captioning software and upload to Youtube
Creating Captions: Pro Services
Traditional: $$$$ Best quality, labor intensive, most expensive
3Play Media: $$ Relatively low cost, excellent quality, scalable, automated workflow
Offshore: $ Lowest cost, lowest quality
Considerations Price Quality & Accuracy Labor Source Turnaround Workflow Scale
Interactive Video Plugins [Demo]
Plugins make video searchable, more engaging, SEO-friendly
Demos:
MIT OpenCourseWare
Harvard School of Public Health
SEO Best Practices for Embedded Videos
One video per web page
Congruence between on-page elements, video sitemap
How to publish transcripts: short- vs. long-form
Video schema
Translations
Internal/paywall sites
Tole Khesin | 3Play Media
Tel (415) 298-1206
Questions?
Resources:
www.3playmedia.com/tag/video-seo/
www.3playmedia.com/tag/video-accessibility/
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