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Promotions Technology &Compliance Based Marketing
Solutions
• interactive promotion• social media strategy• data segmentation
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RealTime Media combines creativity, technology, and
regulatory expertise
to create highly effective,
Compliance-Based Marketing™
Solutions that develop 1:1 relationships by acquiring,
activating and retaining consumers
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Representative Clients
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RealTime Promotions Technology Solutions
• Instant win promotions• Sweepstakes• Loyalty campaigns• User generated content • Watch & Win• Widgets • Social media• Tell A Friend• Custom contests• Incentive campaigns• Webisodes
• Mobile• Instant messaging• Web 2.0 Personalization• Digital instant win prizes• Rich media, Eyeblaster,
Flash…• Integrated email services• Digital coupons• Sampling• Promotion microsites• Streaming video production
and integration
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RealTime Promotional Services
• Strategic planning and development
• Creative services
• Account and project management– Timeline, flow chart and day to day contact
• Technology implementation
• Program management & administration– Legal services, rules, bonding & registration
– Prizes – procurement, barter & fulfillment
– Reporting and analysis
• Fulfillment services
• Insured prize promotions
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Compliance-Based Marketing ™
• RTM ensures your programs comply with the rapidly changing local, state, federal and international laws:
– CAN-SPAM ACT– HIPAA Regulations– COPPA Regulations– Digital Millennium Copyright Act– State Promotional Laws– State Privacy Laws– IRS Regulations– International Promotional Laws
Why?
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Competitive Differentiation
• Principal-level involvement on a day-to-day basis
• Equal strength in creative, technical, and strategic
marketing arenas
• Superior project management procedures
• Commitment to collaboration
• Experience and flexibility
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Reporting
Case Studies
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Mac Cosmetics Hello Kitty International Widget
• International widget available in 9 countries: US, UK, Canada, Australia, Germany, France, Korea, and Japan.
• The promotion is entirely encapsulated in a widget for maximum social media exposure and distribution
• First widget to allow for data transfer in Asian language character sets
• Fresh take on Tell-A-Friend
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OMG! Degree Girl Custom Microsite
Multi-phased custom microsite
Results:
Total Visitors to Branded Experience: Over 840,000
• Registrations:50,000 +
• 46% of registrants returned to the contest site
• Submissions: Over 20,000
• Opt-in:
– 28% of Registrants opted in
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AOL Caress “Make You Skin the Ultimate Fashion Statement”
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Verizon Wireless Pick The Winning (team) Plays
Goal:
• Drive awareness and activation of Verizon’s various team sponsorships
Tactics:
• Multi-layered promotions where participants can instantly win prizes, as well as earn additional entries into the grand prize sweepstakes
• Video of well-known team spokesmen used to enhance online experience
• Templated program allows Verizon to deliver team specific programs
Results:
• The program has been so successful that Verizon is rolling the program out to all of its team sponsorships in the NFL, NBA & NHL!
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Sisterhood of the Traveling Pants 2 Custom Microsite
• Total Unique Registrations: 80,000+
• Sweepstakes Entries: 421,000+
• Instant Win Game Plays: 402,000+
• Tell-A-Friends sent: 18,000+
• Tell-A-Friends who returned: 18%
• Custom Jeans Created: 14,000 (avg viewing time – 1 min 28 seconds)
• User Gen Submissions: 9,000
• Opt-ins: 26%
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Mazda5 Memory Challenge
Interactive Memory Game feature benefit statements about the car with every set of cards matched.
Unique Registrations
35,000+
Returning Players
630,000+
Instant Win Game Plays
670,000+
Sweepstakes Entries
40,000+
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Beano Love Letter Contest
Goal:• Build brand awareness and leverage an
existing TV ad campaign
Tactics:• Implement a Phased 120-day
promotion• Develop a User-Generated Essay
Contest and Voter Sweepstakes• Create an online Admin Tool to allow
the client to review/approve the essays in real time
Results:• 16,000 registered users• 12,000 essay submissions• 34,000 votes for Top Essay• 700,000 page views• 500,000 unique visits
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Comcast Daily Candy 100 Day Giveaway
• Results To Date: 8/30/09• Total Registrations: over
155,000• Returning Players: 595,000 • Instant Win Game Plays:
750,000 • Tell A Friend Returns: 21%• 1-2 Many returns: 3%• Comcast.net & DailyCandy
Opt-in: over 30% each
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GSI Kate Spade Hawaii or Bust Sweepstakes & Instant Win
• Total Unique Registrations: 52,573
• Total Sweepstakes Entries: 255,117
• Instant Win Game Plays: 232,534
• Returning Players: 179,892
• Tell A Friend Returns: 9%
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Smirnoff Ice Win What You Want
•Goal:
– Drive purchase continuity and loyalty among target consumers
•Tactics:
– Unique codes under the caps
– Consumers can instantly win an eBay gift certificate ($25 - $500)
– For each code entered consumer also received an entry into sweepstakes for a $15,000 deposit into their PayPal account
– Consumers can enter their codes online or via text message
•Results:
– Over 300,000 consumer accounts created
– Over 1.2MM unique product codes activated
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Home Depot Ultimate Power Tool Event
Goal:
• Drive target consumers into Home Depot stores to purchase their new power tools
• Inform consumers that they can earn free Home Depot gift cards for their power tool purchases
• Create a database of program participants for ongoing CRM
Tactics:
• Consumers were encouraged to play the hourly online instant-win game daily (scratch & win)
Results:
• Over 271,000 Splash page visits
• Over 81,000 consumer accounts created
• Over 155,000 game plays
• 36% opt-in rate
• 30% of tell-a-friend emails converted into program registrants
Thank You
Frank [email protected] ext 253