Ready, Set, Go Mobile!
Who We Are
Jenika ScottSenior Manager of Client [email protected]• Twitter @jenika29• Ext. 109
Hall Internet Marketingwww.hallme.com• 12 Years in Business• Twitter @Hall_Web
Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
Today• The importance of mobile• 15 point checklist – getting
started to testing
The State of Mobile AmericaPew Internet
http://www.pewinternet.org/Presentations/2012/Mar/The-State-of-Mobile-America.aspx
Why is mobile so important?• In January, 48.5 % of mobile users
browsed the web - comSCORE
• 66% of Americans 24-35 own a smart phone (Neilson)
comSCORE (March 2012)http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Reports_January_2012_U.S._Mobile_Subscriber_Market_Share
Why does mobile matter to me/my business?
vs.
Getting Started• How much mobile traffic are you getting?• Hire a web developer• Custom mobile site• Google Sites• Have a CMS?• Mobile website builders
Listen• Review Google Analytics• Mobile vs. Desktop needs• What are your customers saying• Stay true to business goals
Design
• “Lighter” version• Easy navigation• Organized options• Position back options clearly• Vertical scrolling• Contrasting colors
Thumb Friendly• Not all hands are the same• Space in between clicking options• Large clickable items
Photo Credit: http://www.flickr.com/photos/andrewrennie/5305466633/
Consistency• Branding• In line with business goals• Same voice
Simplicity
• Navigation• Number of options• Download time
SEO• Mobile site options are relevant• Site should be text based and keyword-rich• Build links• Optimize images• Include a mobile sitemap
Local Optimization• Include your business address• Offer directions• Or detect location and push directions• Link your mobile site to directories like
Google Places
Learn More: http://www.hallme.com/blog/1-in-3-mobile-searches-are-local/
95% of smartphone users have searched for local information61% of users call a business after searching59% visit the location
(source: Google “The Mobile Movement: Understanding Smartphone Users” – 2011)
Full Site Option• Link to your full site from mobile• Link to your mobile site from full• Don’t force the interaction,
empower the user to choose
Click-to-Call
• Good conversion option• Mobile user needs differ from
desktop user needs• May not make sense for all
industries• Phone numbers should all be
click to call
Photo Credit: http://www.flickr.com/photos/71744937@N07/6482789587/
Conversion
• Back to the basics – make it easy and thoughtful
• Understand that a mobile user has different needs than desktop – use that to your advantage
• Speed is a large factor in mobile experience – reduce steps
Speed• Mobile doesn’t just mean device – people are
on the go; they are moving• This means your site needs to distract them
and help them• Fast loading• Prioritize content for the end user to get to the
information they are seeking• Compress images
https://developers.google.com/pagespeed/
Multi Device Accessible
• Don’t design for one device• Allow user to change orientation
without using experience• Think about the technology used
– is it compatible? (ex. Flash)
Mobile Site Redirects
• Auto detect mobile user and redirect them to mobile site
• Best first impression
Analyze• Analytics• Review top exit pages and most visited pages• User Testing (Live/Simulated)• Communicate with customers/prospects• Technology is changing – don’t leave your
mobile site stagnant• Try new conversions• Reduce form fields• Always work to improve the experience no
matter the medium
Test
• Mobile Speed• W3C mobile• MITE• Device emulators• Field testing• Browser Add Ons
Your Mobile Site Checklist
Start Today!1. How much mobile traffic does your site get?2. What is your budget?3. How do mobile goals differ from desktop goals?
Learn More: http://www.hallme.com/blog/are-people-accessing-my-website-on-a-mobile-device/
Recap
Photo credit http://www.flickr.com/photos/ashevillein/4233288271/
• Offering the best experience for the end user• Mobile goals differ from desktop goals• Technology is changing
Questions
New Webinar Topics?
Learn MoreFollow Hall: @Hall_WebFollow Jenika: @jenika29
• Blog - http://www.hallme.com/blog• Webinars - http://www.hallme.com/webinars•April 10, 2pm
• How to Run a Successful Paid Search Campaign• March 13, 2pm
• How to Make Your CMS SEO FriendlyCall us! 1-877-425-5932 (HALL-WEB)[email protected] x109
Download our new eBook: http://bit.ly/hall-ebook
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