THE CANNES EXPERIENCE
HI
TIM BUESING CREATIVE DIRECTOR SYDNEY
TIM KOTSIAKOSEXECUTIVE CREATIVE DIRECTORMELBOURNE
SUNNY AND 28 DEGREES
AND EVERYONE’S TWEETING
A FEW DELEGATES(12,000)
A BIT OF QUEUEING
A COUPLE OF ENTRIES (35,000)
A TOUCH OF COMPETITION IN THE JURY ROOMS
AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
01
SEMINAR SNIPPETS
FAMOUS: Vivien Westwoodhttp://www.youtube.com/user/canneslions?
FAMOUS: Annie Leibovitzhttp://www.youtube.com/user/canneslions?
FAMOUS: Conan O’Brienhttp://www.youtube.com/user/canneslions?
FAMOUS: P Diddy / Sean Combshttp://www.youtube.com/user/canneslions?
FAMOUS: Jack Blackhttp://www.youtube.com/user/canneslions?
SoDA: WELCOME TO THE CONNECTED WORLDhttps://vimeo.com/67887126
Exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Time for exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun)http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429
CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429
GOOGLE CREATIVE SANDBOXhttp://www.youtube.com/watch?v=TWvTRZO_xqQ
02
CYBER WINNERSON A BUDGET
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796
A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/
IT HAD SOMETHING TO SAY...INSIDE OF MINUTES
WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
03
INNOVATION WINNER
https://vimeo.com/66869296CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
04
SOME BIG TRENDS
TRENDS
{VIDEO}CONTENT
MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL)http://www.youtube.com/watch?v=ETzxRhl0UTo
TRENDS
THE INTERNET OF THINGS
http://www.themostpowerfularm.comON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.
TRENDS
MULTI-DEVICE INTEGRATION
THE MAGIC OF SCREENS WORKING TOGETHERhttp://www.youtube.com/watch?v=KOCM9_qGccY
TRENDS
CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITYhttp://www.youtube.com/watch?v=GDdPN6mVLPM
THANK YOU
WWW.REACTIVE.COMWWW.CANNESLIONS.COMWWW.SODASPEAKS.COM