World Usability Day13. November 2008Carlo Velten
Social Search Suchstrategien durch Interaktion und Semantik
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Find-ability
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Search Facts
• 1 hour daily search time• 60-100 searches a day• 28 billion Google searches a month• Information overload costs: $650 billion (IORG, Basex 2008)
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UsabilityData
Interaction
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Usability & Interfaces
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The world as we know it.
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Diversity of search
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Diversity of search
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Diversity of search
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Diversity of search
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Diversity of search
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Diversity of search
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Hypothesis:
Recommendations will replace keywords.
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vs.
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Data & Semantics
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Understand what is inside!
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Form Meaning
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married to got funding fromfounder of
Linked data with meaning
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Mark Lombardi leads the way…
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Linked data with meaning
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Social Interactions & Engagement
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Search is solitary experience!
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Trusted circles determine relevance
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Share with whom you care
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Qitera Social Search
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• Save– Save and collect important stuff with just one click– Organize content by “real topics” or projects
• Share– Share and collaborate in “trusted circles”– Non-distracting (“attention management”)
• Search and Discover– Fast search by personal index– Recommendations through social circles and
semantic analysis
Qitera core functionality
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Social Circle
Semantic Analysis
Social Searchaka
“Social Computer”
Trust Context
Qitera Search - Social and Semantic
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Vision: Re-Graph the Web
creates Topic:My new Car
shares
re-shares
re-shares
contributes
Topic:School Project Viral Marketing
creates
contributes
re-shares
shares
Topics are more than tags – they are social objects that fuel interactions
among users.
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Thank You!
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