Putting the social into Internal Communication
Rachel Miller
@AllthingsIC#mkicomms
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About me
@theICcrowd
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Our menu for today
Personal and professional - Sociable internal comms
Being socially savvy
Brand You
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“Social is a mindset, not a technology. Only do it if it comes naturally, or you could look like a dad on the
dance floor”#mkicomms
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@AllthingsIC
“By 2016 enterprise social networks will become the primary
communication channels for
noticing, deciding or acting on
information relevant to work activities”
Gartner analysts report, 2013
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However, Gartner also believes that between now
and the end of 2015, 80 per cent of social
network efforts within the enterprise will not achieve the intended benefits due to inadequate leadership
and overemphasis on technology
Gartner analysts report, 2013
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100 case studies: www.allthingsic.com/list
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Who’s using what for internalsocial media?
Peer to peer communication
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@AllthingsIC
Traditional tactics using social approaches
Think about:
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How social is your communication?
“Organisations don’t Tweet, people do”
Euan Semple @euan
“We welcome your feedback”…
but will edit, moderate, remove and ban it
or not give you an option to have your say #mkicomms
#mkicomms
Social media and social communication:
Key word = social = path to success
•If you peel back the layers to the core, social communication… is the effectiveness of using word of mouth to deliver change and communicate with those around you
•Social communication is built around tribes and networks that are constantly forming and reforming around organisations
Rachel Miller, Share This, Wiley (2012)
Mike Klein, From Lincoln to LinkedIn, Verb Publishing Ltd (2011)
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@briansolis
www.briansolis.com
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http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
#mkicomms
http://www.allthingsic.com/how-internal-comms-pros-use-social-media-2/
allthingsic.com/how-internal-comms-pros-use-social-media-2/
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86% of IC pros learn via blogs and 81% via colleagues
Survey ran 18-26 October 2012. 84 responses. www.rachmiller.com Some questions multiple choice, so answers may be more than 100 per cent
@AllthingsIC www.allthingsic.com
Are you socially savvy?
Let’s look at Brand YOU…
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What does Google say? Brandyourself.comBrandyourself.com
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About.mewww.about.me/allthingsic
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Newsle
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www.newsle.com/rachelmiller
Vizify
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www.vizify.com/rachel-miller/twitter-video
Rebelmouse
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www.rebelmouse.com/allthingsic
Internal communication professionals are
curators, not creators
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“Companies need to adopt an approach that engages workers and pulls them in, rather than simply have technologypushed onto them”
Gartner analysts report, 2013
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allthingsic.com/smpolicy
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NETWORK?
?MY IC
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#commschat @theICcrowd
Community for internal communication professionals
www.theiccrowd.com
Weekly chat on Twitter8-9pm Monday#commschat
www.commschat.com
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Social media isn’t a magic cure
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Keep in touch
Google ‘Rachel Miller’
linkedin.com/in/rachelmiller01
Pinterest.com/AllthingsIC
Storify.com/AllthingsIC
@AllthingsIC
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allthingsic.com/rachels-resources