Purple
Asia CredentialsAugust
2011
Clear Thinking, Focused Strategy, Creative Execution,
Outstanding Commercial Results...…
We are famous for outstanding design but we are no ordinary design company. We think. And we think differently. We follow a disciplined, collaborative professional process but we focus all of our creative and strategic efforts on one person:
Your customer.
We are a multinational team of professionals from many backgrounds and with many skillsets, but together we focus on just one thing:
For over 10 years in Vietnam, we have been trusted by hundreds of multinational brands, independent businesses, start-ups, household names, manufacturers, retailers, investors and business people like you.
They are all different but they all have one thing in common –
the desire and commitment to improve relationships with their customer.
we make brands better
We’re passionate
about branding and design and we’re here to
help.
We live and breathe brands and we lead the field in taking them to the next level and beyond.
We work with hotels, consumer goods, service businesses, retailers, restaurateurs and anyone else who is passionate about their business.
better brands for better business
We
follow a
disciplined process to deliver the right commercial results
IDENTIFY UNDERSTAND FORMULATE CREATE EXECUTE
Understand the issue and challenge.
What specific questions do we need to answer?
Gather information and identify key insights.
Explore and interrogate:The productThe categoryThe consumer
Clarify the opportunity
Develop the brand positioning framework
Translate the strategy into creative
(e.g. develop the brand identity)
Execute the brand across all touchpoints:
-
Packaging-
Advertising-
Corporate collateral-
PR etc
Examples of Our Work
Hotel de l'Opera
Accor
group needed a new brand for their Hanoi based 5-star hotel, targeting young, creative couples and business people. The hotel celebrates indulgence in the good things life has to offer
-
great food, delicious wine, good times and good friends.
Our logo delivers a proposition of ‘boutique sophistication’
with the effervescent typeface of the word Hanoi, together with the classic deco font of the Hotel’s name.
We created all marketing and branding material for the hotel, including unique identities for each of the F&B outlets that truely
deliver the brand’s essence –
classic, sophisticated, witty.
La VerandaLa Veranda needed to rebrand
to bring the resort in line with Accor
Group's new M Gallery hotel collection.
Purple Asia overhauled the entire brand to ensure it matched with the boutique, premium positioning of M-Gallery. From the main corporate identity to the amenities and F&B outlets, we created a complete suite of collateral and marketing materials for the resort. We also produced a video for the MGallery
website.
VinaLiving
VinaCapital
Real Estate needed a solution to unify all of the properties in their residential portfolio. We developed a lifestyle umbrella brand for all the residential developments -
VinaLiving.
Based on the insight that Vietnamese people want a sense of place which reflects their own values and gives them a sense of security, we developed an identity for the brand that invites consumers to ‘Live the Dream’
with VinaLiving.
The brand is being rolled out across the entire portfolio of residential properties and is adding value to the sales and marketing of those properties, helping VinaCapital
achieve higher price points in a very competitive market.
We have developed a full suite of marketing materials for the VinaLiving
brand, including brochures, corporate collateral, and a branded website
www.vinaliving.com.vn
VinaLiving
Inviting consumers to realise
their aspiration of owning a home, the VinaLiving
brand needed to bring that proposition to life for consumers.
We designed the brand's 5-star sales office and showroom in HCMC. One of the core touchpoints
in the showroom is the VinaLiving
interactive application delivered on large touchscreens.
A true branded experience that brings the proposition to life, the interactive display means users can explore all the VinaLiving
properties and even start to design their own apartment with the interactive floor plan tool.
Suddenly that dream seems much more real!
Appletree
Group
Appletree
Group is diversified group of business across many segments including property development, tourism, and retail operations.
We designed a brochure for them which pulled their diverse portfolio together in a simple, professional and cohesive way.
Blue Sapphire Resort
Blue Sapphire Resort is new resort project on the beach in Vung
Tau.
To help launch the project we developed a brand positioning that celebrated the accessibility of the property both in terms of location (close to HCMC) and also affordability, whilst still
delivering a premium look and feel.
We developed the brand identity, as well as all marketing collaterals, including collateral, brochure, print ad and website.
The launch of the project has been a great success with 19 villas sold on the evening of the launch alone.
www.bluesapphire.vn
Asialink
With a strong business already operating in Indonesia, Asialink
saw the opportunity to launch its destination marketing company in Vietnam.
We developed a brand that delivered a professional, experienced and friendly personality to help Asialink
develop trusted long lasting partnerships with the travel companies they targeted throughout the world.
Deliverables included brand identity, brochure and website.
www.asialink-holidays.com
Vasco's Group
A group of well known bars and restaurants, Vasco's were about to open a new restaurant in Saigon. This created the opportunity to review and refine the positioning for each of the current outlets, as well as create a new brand for the portfolio.
We developed the brand strategy for the entire group, bringing each of the outlets under one umbrella brand -
Vasco's Mediterranean.
We then went about designing new brand identities, collateral and a group website for Camargue, Vasco's and Evita, as well as for the new outlet, Vasco's at the Crescent. The result is a group of fresh, modern, cohesive brands.
http://www.vascosgroup.com/
Metropole
The Metropole
Hanoi is without a doubt one of the most premium hotels in Hanoi. Their Italian restaurant, Angelina is the epitome of class.
Wine is an important part of the Angelina experience but choosing a wine can also be a very intimidating experience.
We delivered an innovative iPad
application for Angelina's wine menu allowing consumers to browse through and engage with the menu in a highly interactive and visual way. The act of choosing a wine is now not only less scary but is also really fun.
Trails of Indochina
Trails of Indochina is a luxury travel operator in S.E. Asia. They needed a game-changing website and communication materials which would firmly position them as the most creative and innovative luxury travel provider in the region.
We commissioned new photography of highly evocative imagery which dominated the design of the luxurious brochure and website. The new branded material is helping drive sales and reinforce the leadership position of the brand.
www.trailsofdindochina.com
Jonathan Charles Fine Furniture
Jonathan Charles Fine Furniture is a luxury brand of top quality reproduction English and French antique furniture exported all around the world.
Initially with a focus in the US, after just four years of operation, they were ready to expand globally. Jonathan Charles needed to make sure the brand was ready to take the company to the next level.
We helped re-position the brand and have been responsible for developing the brand's global communications -
from branded collateral to a very sophisticated trade website. In 2010 Jonathan Charles opened a flagship store in Harrods, London which demonstrates the brand's status and quality positioning.
http://www.jonathancharlesfurniture.com/
AtlasLike many businesses, Atlas faced challenges as the global economic crisis impacted on their architectural outsourcing business.
We repositioned the company as a respected design partner rather
than a functional outsourcing company. We designed new collateral, a corporate brochure and website based on the refined positioning.
Atlas have been able to restructure and rebuild their business effectively as a result.
http://www.atlasindustries.com/
Grace's CookiesGrace’s Cookies is a charitable organisation
raising money for needy people in Vietnam through baking and selling quality homemade cookies. After an handful of successful school bake sales, we were enlisted to help really bring the vision of Grace's to reality.
We developed a strategy for the brand that extended beyond the cookies. Grace's is a brand to mobilize middle to upper income locals and expats
to give back to the community -
either through buying the cookies themselves or volunteering as bakers or sellers. To help spread the word, we developed the visual identity, posters, collateral and brand website for Grace's.
Since launch Grace's has raised enough money for 14 heart saving operations for young Vietnamese children. They are well on the way to their target of 60 by 2012. Purple Asia continues
to support Grace's on this journey.
www.gracescookies.org
Delta Capital AsiaWith solid experience working in the UK and Hong Kong financial markets the founders of Delta Capital Asia saw an opportunity to bring their expertise to the dynamic and high growth market of Vietnam. They wanted to help Vietnamese entities reach their growth aspirations by providing financial advice and connections to capital.
We developed the Delta Capital Asia brand with a dynamic icon of
the delta that symbolizes the growth and prosperity that Delta Capital Asia offer. The identity was translated across the corporate collateral and website for the launch of the company.
http://www.deltacapitalasia.com/
VinaCapital
VinaCapital
is Vietnam’s leading investment manager with which we have partnered with for many years.
We have created a full suite of materials for the multi-
billion dollar business including its corporate website, a highly sophisticated intranet application, print ads and annual reports.
We continue to work on key branded projects for VinaCapital
and have completed project work for many of its invested businesses.
http://www.vinacapital.com/
NEXT STEPS
Please get in touch if you would like to talk more about how we can take your brand to the next level:
Matt Millard
Jacqui ClementCEO
Managing [email protected]
[email protected]+84 (0) 903 029 898
+84 (0) 903 055 706
“PurpleAsia
is an independent, creatively led communications company that helps to create strong, meaningful relationships between forward-
thinking companies and their customers.”
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