A Holistic Approach to Live Audience Engagement
Copyright Promotional Communications, LLC 2015
Copyright Promotional Communications, LLC 2015
Promotional Communications LLC Intro + the Mobile Ecosystem
STANDARD APP FUNCTIONS
Copyright Promotional Communications, LLC 2015
Importance of Live Audience Engagement on Mobile FAST – EASY – SECURE!!
STANDARD APP FUNCTIONS
Copyright Promotional Communications, LLC 2015
Importance of Live Audience Engagement on Mobile UX + DELIVERY = $$$
LANDING PAGE NAVIGATION SWIPE LEFT OR RIGHT
TICKET OPTION PERFORMANCE DATES + LOCATIONS 1-CLICK PURCHASING + IN APP TICKET
ABOUT
WHAT WHY WHO
STANDARD APP FUNCTIONS
Copyright Promotional Communications, LLC 2015
Importance of Live Audience Engagement on Mobile Examples
THE 100 NAVIGATIONAL PICTURE MOSAIC + DETAILED PROFILES
THE TEAM PROFILES + INFO ON THE CREATORS
INTERACTIVE VIRTUAL REALITY AUGMENTED REALITY SHOW INVOLVEMENT
STANDARD APP FUNCTIONS
Copyright Promotional Communications, LLC 2015
Importance of Live Audience Engagement on Mobile Examples
Copyright Promotional Communications, LLC 2015
• Creative
•Promotional Communications has the assembled the best and the brightest to combine cutting edge technology into experiences that amaze crowds and integrate into live performances.
•Software •All software components from the front-facing user side, back-end, statistics, controllers, and content management systems are included with easy to use features so that the One Production Team can easily on-site manage the Mobile UX
•Hardware •A complete install is foreseen to provide the backbone infrastructure necessary for a No-Fail experience each and every night. Enterprise/Carrier grade hardware is provided with full warranties and easy to use maintenance after initial install. The equipment can also be packed up and taken on the road!
Live Mobile Engagement Components
Copyright Promotional Communications, LLC 2015
•Mobile Web – Accessible by all for basic information
•Mobile App – Extra Features and permanent touch point on mobiles
•Augmented Reality – for the Programme, physical marketing and other items augmenting what is happening in Reality •Virtual Reality – Brings the user into a virtual world allowing them to see what is not in reality •Live Streaming – Gives the user access to things they can’t normally see – ie Go Pro from Acrobats head •Beacons – navigation, user interaction, experiential component •Ticketing •Social Media + much much more!
Live Mobile Engagement Technologies
Copyright Promotional Communications, LLC 2015
Masscloud wifi-in-a-box Series
Copyright Promotional Communications, LLC 2015
Masscloud wifi-in-a-box Series – Easy Deployments
Copyright Promotional Communications, LLC 2015
Mobile Web UX
Copyright Promotional Communications, LLC 2015
Mobile Web UX
Copyright Promotional Communications, LLC 2015
Mobile Web UX
Copyright Promotional Communications, LLC 2015
Why migrate users from mobile web to APP’s?
FAN INVOLVEMENT
CREATE PROFILE User profiles created to gather data for use during the show and for later marketing opportunities
Data points can be used to trigger effects during the show. Thus involving the audience and enhancing the experience
Beacon technology allows the fans to interconnect Meet people with similar interests around you
Locate your friends Find your seats easily
Copyright Promotional Communications, LLC 2015
Socials, Beacons, Data-Capture, EventChat – THE APP LAYER
Examples
Copyright Promotional Communications, LLC 2015
Beacons – The APP Layer
Copyright Promotional Communications, LLC 2015
Beacons – The App Layer
AUGMENTED REALITY
THE TARGET LOGO sold as merch item in form of stickers and magnets
PROMOTIONAL APPLICATION Stickers can be used by street team and advertisers to promote the show be
creating AR experiences in the real world
BRING THE EXPRIENCE HOME Stickers and magnets trigger virtual reality performances from the comfort of your home
TARGET ON THE PROGRAM A behind the scenes experienc can be added to introduce the1OO and various extras from the show. Bio videos can also be accessed from images IN the program.
Copyright Promotional Communications, LLC 2015
Augmented Reality – The App Layer Examples
Copyright Promotional Communications, LLC 2015
Augmented Reality – The App Layer
THE GOGGLES
ONE branded vr goggles. Available for purchase at the shows.
VIRTUAL REALITY
POINTS - goggle kit to be sold as merch before and after the show - to be used during the show for unique streaming pov - at home you can view a pre-recorded performance
THE TRIGGER Used for accessing different points of view: Dancers POV, Below POV, Above POV, etc
custom branding
Copyright Promotional Communications, LLC 2015
VR – Virtual Reality - PromoViewR Examples
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