Projector Test:(smile if you can see this)( yo )
The 7 Principles Of Enhancing Consumer ExperiencesRohit BhargavagSVP, Strategy + Marketing, Ogilvy PRAuthor, Personality Not Included
Bengaluru, IndiaFebruary 20, 2010
THE FIRST QUESTION:
Why is today Why is today the era of discontinuity?
Yesterday Yesterday …
T d Today …
C t t ti i Content creation is very easy.
i l i l d f lVirtual trust is real and powerful.
The media is now circular.The media is now circular.
Photo (c) Tristan Savatier - www.loupiote.com - used by permission
Being faceless doesn’t work.Being faceless doesn t work.
Our Acronyms Our Acronyms …
BtoC – BtoB – CtoC – EtoC
P i i l Of Principles Of E h i Enhancing Consumer Consumer
ExperiencesExperiences
1 H b d lit1. Have a brand personality.
2. Offer the context.
3. Find your accidental spokespeople.
4 Answer unasked questions4. Answer unasked questions.
5 5. SupportCo-creationCo creation.
Giving up control Sharing “control”
6. Share control, don’t give it up.6. Share control, don t give it up.
7 C t tilit7. Create more utility.
Final Tip: Rethink MeasurementFinal Tip: Rethink Measurement
Thank You!Thank You!
Bl R Get the Book:Blogs + Resources:
blog.ogilvypr.comwww.rohitbhargava.com www.rohitbhargava.com ThePersonalityProject.com www.readpni.com
Follow me on Twitter: @rohitbhargava