TACI GROUP WEBSITE
9.11.2011
TACI GROUPWEBSITE9.11.2011
TACI GROUP WEBSITE
9.11.2011
INTRODUCTIONThe aim of the project is to renew the image of the brand with a view to repositioning of values , bearing in mind that the main intent is to emphasize the Group’s credibility.The arrangement of the elements and the choice of colors are based on the intent to communicate to the users a Group’s picture serious and reliable.A detailed study of the Group allowed us to extract the key concepts needed to the rebrand.Energy and Power can certainly not be forgotten; they are the cornerstones on which the corporation is based.
However, these features should be accompanied by purely human values such as, for example, the Passion, to ensure that users perceive the brand as something close to themA unique vision of the brand makes it appear static, boring and far from human nature; instead, the possibility to bring out the different dimensions of it, allows the emergence of a dynamic and multifaceted reality, characterized by activities appreciated by the users.Our goal is to create, through the different dimensions of values, a strong and reliable brand.
TACI GROUP WEBSITEINTRODUCTION
LOGO DECLINATION
TACI GROUP WEBSITE
9.11.2011
NAME: SMALL SHIFT, BIG CHANGE. According with the basic idea of “restructuring” and “reposition” the associations linked to the group we decided to start from the main ingredient: the name.
The name is what decides the fate of the first meeting between user an brand; so it’s needful that the ideas, transmitted by it, are characterized positively.
A small change, such as the elimination of the word “Oil” and, therefore, the natural negative connotations associated with it, it might be useful to provide a better picture of the group.
G R O U P
G R O U P
G R O U P
CMYC
01001000
CMYC
100010065
CMYC
00050
HELVETICA NEUE
TACI GROUP WEBSITELOGO DECLINATION
TACI GROUP WEBSITE
9.11.2011
G R O U P
TACI GROUP WEBSITELOGO DECLINATION
RESEARCH
TACI GROUP WEBSITE
9.11.2011
WEB RECOGNITION We found the inspiration in the competitors and in those that we felt able to represent in a especially emotional way the key-concepts of their brand.
TACI GROUP WEBSITEWEB RESEARCH
TACI GROUP WEBSITE
9.11.2011
TACI GROUP WEBSITEHEADER IMAGE RESEARCH
HEADER IMAGE RESEARCH To find the key words and the image that express key concept in an emotional and non-trivial way, we referred to competitors and corporations who, in our opinion, have succeeded in this opera.
TACI GROUP WEBSITE
9.11.2011
TACI GROUP WEBSITEACTIVITIES IMAGE RESEARCH
ACTIVITIES IMAGE RESEARCH Four different categories for four distinct interest’s areas of the Group. For each one we tried to find the right name and the image that could best represent its meaning.
ENERGY EDUCATIONMEDIA SOCIAL
HEADER
TACI GROUP WEBSITE
9.11.2011
IMAGE: ENERGY AND PASSION FROM NATUREThe image is what allows us to express in a more immediate way the essence of the Group.
The energy of the Group arises from its origins and eagle is the symbol of them. The Power of a Group that keeps in mind the matter of respecting nature.
THE CLAIM IMPROVES THE CONCEPT:“More Energies. One Power.Passion Creates Multicolored Points of View “
Not only power. Lots of different energies, represented by group’s activities, allowing you to create one reality faceted and colored by the passion of people who work for it.
TACI GROUP WEBSITEHEADER
TACI GROUP WEBSITE
9.11.2011
ALTERNATIVE HEADERSFirst case we wanted to highlight the Group’s power and nature harmony; In second case, we wanted to represent in a symbolic way creativity and passion concepts.
Likeness between the Nature’s energy and the Group’s power; the importance of the environment remains in the foreground.
Hands that create and from which, through the passion, may arise the energy you need for any activity.
TACI GROUP WEBSITEALTERNATIVE HEADERS
PRIMARY TYPEFACE
TACI GROUP WEBSITE
9.11.2011
REGULAR
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
Helvetica
BOLD
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
BOOK
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
Quicksand
BOLD
ABCDEFGHIJKLMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890/! ?”£$%&()[]@ ÀÉÈÌÒÙàéèìòu
PRIMARY TYPEFACEHelvetica is one of the most popular
typefaces of all time. We decide to use it in contrast with Quicksand, a modern sans-
serif typeface smooth and rounded
TACI GROUP WEBSITEPRIMARY TYPEFACE
COLORS
TACI GROUP WEBSITE
9.11.2011
WEBSITE MAIN COLORSWhite is the protagonist of the scene; white to express quiet and simplicity,
white to dress of elegance and transparency, white to create the ideal environment to communicate credibility and security.
Opposed but in complete harmony there are flashes of color; dynamism and vivacity which allow to focus on core activities of the group and having them emerge
from the bright background.
TACI GROUP WEBSITEWEBSITE COLORS
#99
9999
#FFFFFF
#E3
0613
#E3
0613
#FF64
18
#AB
CB4F
#95
519E
#00
BFF3
#00
4B1D
#00
0000
WEBSITE LAYOUTS
TACI GROUP WEBSITE
9.11.2011
TACI GROUP WEBSITE
9.11.2011
HOMEPAGE A mix of simplicity and reliability, a blend of tranquility and modernity.We wanted that the Home Page was minimal and institutional but, at the same time, that gave the idea to move in a space far-reaching, designed to put the user at ease and wrap him with the tranquility offered by the predominance of the color white.
The resulting soft environment can communicate indirectly the Group’s credibility.The group’s activities are highlighted by different colors that are used, in addition to attribute motion to the Home Page, to recognize and identify the functional areas of application.
Moreover, we couldn’t omit the links to the major social networks; as well as being, nowadays, the main communication and content’s sharing channel, they even represent a strong strategy of brand awareness.
TACI GROUP WEBSITE
9.11.2011
SECOND PAGES: COMPANY In keeping with the style of the home page, this pages also puts the focus on simplicity, clarity and readability.
Exaustive and intuitive contents are simply paged and well spaced.
We tried to give importance to contents that, in our opinion, appear relevant to better clear each section.
Every secondary page was designed with creativity and originality in order to bring out the characteristics and peculiarities of each activity.
However, through a comparison with your needs and your desires, we would surely be able to put more accurately the content design.
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
TACI OIL INTERNATIONAL
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
ARMO REFINERY
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
ALBANIAN SCREEN
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
SHKOLLA NOBEL
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
TACI FOUNDATION
TACI GROUP WEBSITE
9.11.2011
PRODUCT AND SERVICES >
MILAN JUNIOR CAMP
TACI GROUP WEBSITE
9.11.2011
MANAGEMENT
TACI GROUP WEBSITE
9.11.2011
NEWS
TACI GROUP WEBSITE
9.11.2011
ENVIRONMENT
TACI GROUP WEBSITE
9.11.2011
CAREERS
TACI GROUP WEBSITE
9.11.2011
THANK YOU! FALEMINDERIT!