Product Management as a Career

Tathagat JenaDeputy GM

Samsung India Electronics Pvt. Ltd.

With an experience of about 10 years in Marketing & Advertising

Industry, he has played an instrumental part in branding & identity,

product packaging, complete 360 approach to product launches,

International standard of retail visual merchandizing concepts,

innovative event themes & concepts, consumer research , SWOTs &

need gap analysis in various organizations.At present he handles the

Brand Marketing responsibility for mobile division of Samsung.

What is Product Management ?• Organizational Lifecycle

Function

• Deals with Planning or Forecasting or Marketing of Product

• Entails channel sales & distribution

• Manage product at all stages of PLC

Product Life Cycle

Role of Product Manager

Role of Product Manager

Product Marketing

Product Planning

Market/Customers

R &D

Product Planning

• Identifying new product candidates

• Gathering market requirements

• Defining product requirements

• Determine business-case & feasibility

• Scoping & defining new products at high level

Product Planning

• Evangelizing new products within company

• Building product roadmaps

• Ensuring products are upto specifications

• PLC considerations

• Detailed product planning

Product Marketing

• Product positioning & outbound messaging

• Promoting the product with press, customers & Partners

• Conduct Customer feedback

• Bringing new products to market

• Monitoring the Competition

Challenges of Product Manager in Mobile Industry

• Bring Innovation in Product

• Fill need gaps

• Keeping abreast with newer technologies

• Finding appropriate value ads for the product

• Finding appropriate pricing for the product

Eligibility

• Preference is given to MBA- Marketing

• 4 Years Exp. In Marketing/Sales

Remuneration

• More the experience, more is the pay.

• Salary ranges from Rs 5-15 Lakhs pa.

Companies providingCareer Opportunities in Product Management

• Central role of every Industry/Sector

• Role is prominent in FMCG, Durables & new category FMCD

• Extremely important for technology products

Thus, their lies a Opportunity for a Career as Product Manager in Mobile Handset Industry .