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2014-2015 Annual Product
Management & Marketing Survey(and your career)
Todd Middlebrook, Instructor
About the Survey
The 15th Annual Product Management and Marketing
Survey was conducted by Pragmatic Marketing between
November 19, 2014 and December 19, 2014 and was completed by 1,300 product management and
marketing professionals.
VERSATILE PLAYERSMore than 20% of
respondents have also held the position of product
owner, project manager, business analyst or
programmer.
The Roster
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
$9,500More time
determining how to make products fly off
shelf
ST
RA
TE
GY
EX
EC
UT
ION
Pragmatic MarketingFramework™
The market-driven
model for
managing and
marketing
technology
products
$7,000More time focused on
Strategy Activities
$9,500More time
determining how to make products fly off
shelf$11,250
More time discovering new opportunities: interviewing
Customers (5+ hrs/mo), Win/Loss (2+ hrs/mo), AND
Potentials (2+ hrs/mo)
THANK YOU
www.pragmaticmarketing.com/survey