![Page 1: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsPress Release Optimization
![Page 2: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Press Release Optimization
![Page 3: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Press Release Optimization
• Social Media Considerations
• URL Redirects, Tracking URLs
• Backlinks
• Images, Video
• Duplicate Content
• Links
![Page 4: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationSocial Media Considerations
![Page 5: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationURL Redirects, Tracking URLs
![Page 6: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationBacklinks
Expect 200+ backlinks
Always ask the paid wire how many to expect
![Page 7: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationImages, Video
![Page 8: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationDuplicate Content
If publishing on website 1st wait 24 hours before distribution
![Page 9: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Press Release OptimizationLinks
Rule of Thumb
• < 250 words = 1 link
• 250 to 400 words = 2 links
• 400 to 750 words = 3 to 4 links
• 750 to 1000 words = 5 links
• Don’t submit PRs over 1000 words
![Page 10: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/10.jpg)
The Press Release Optimization Guide
Facebook.com/kunocreative
Free Download!
Twitter: #Kuno - @CPollittIU
![Page 11: Press Release Optimization [Episode 10] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.pdfslide.us/reader035/viewer/2022081602/5554c453b4c90559398b5081/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
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