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This week's episode looks at blog post optimization with calls to action (CTAs), otherwise known as conversion optimization. Conversion optimization is the process of optimizing a website in order to increase the likelihood of capturing leads, conversions or customers. Specifically, we looked at graphical CTAs, CTA placement, textual or content inbedded CTAs, and A/B testing. We also discuss the importance of developing problem solving and unique value propositions as the currency for the lead acquiring quid pro quo transaction. The video is the last of a three-part series on blog optimization. Video and commentary: http://www.kunocreative.com/blog/bid/73881/Blog-Post-Conversion-Optimization-Tuesday-s-Tips-Tactics-Video Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
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![Page 1: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsBlog Post Optimization with CTAs
![Page 2: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
![Page 3: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization with CTAs
![Page 4: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
What is Conversion Optimization?
The process of optimizing a company's website in order to increase the likelihood of capturing leads,
conversions or customers.
Blog Post Optimization with CTAs
![Page 5: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
1. Graphical Calls to Action (CTAs)
2. CTA Placement
3. Textual CTAs
4. A/B Testing
Blog Post Optimization with CTAs
![Page 6: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Graphical Calls to Action
Blog Post Optimization with CTAs
![Page 7: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
CTA Placement
Blog Post Optimization with CTAs
![Page 8: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Textual Calls to Action
Blog Post Optimization with CTAs
![Page 9: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
A/B Testing
Blog Post Optimization with CTAs
A B
![Page 10: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/10.jpg)
How to Manage & Close Internet Leads
Facebook.com/kunocreative
Twitter: #Kuno - @CPollittIU
![Page 11: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Blog Post Optimization
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Conversion Optimization
![Page 12: Blog Conversion Optimization [Episode 4] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader036.pdfslide.us/reader036/viewer/2022081602/554ac669b4c90542708b4d5b/html5/thumbnails/12.jpg)
Twitter: #Kuno - @CPollittIU
Thanks for Watching!
Slides are available at
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