Background - Interests
Family time, Reading, Barefoot running, gadgets,
online gamming, DIY, snowboarding, rock climbing,
traveling, sketching, photography,design:)
A selection from my bookshelf
A Scot from a small village in the middle of nowhere.
My father a blacksmith and with a workshop in our
garden there was always plenty of opportunity to build
and create.
Bottle cage for Tacx; a new cage design
to generate attention during the ‘Tour de
France’ this flag ship for the cycle
accessory company is used by the top
cycle teams is the lightest on the market
and has been selling extremely well.
Project: solo
My role: concept through to final cad model for tooling
Sheet aluminuim was chosen to give
surface area in side view and provide a
reconisable form, one which
compliments the spitirt of race bikes,
dynamic, skelatle, precise at the same
time matching and comunicating the
brand values.
Tacx, bottle cage
Sports bottle for Tacx: for use in the ‘Tour de France’,
with an extra grip ring and forked hinge which greatly
reduces the chance of the top tearing off.
Project: solo
Tacx, bottle
Office chair for Steelcase: a redesign of
their top selling high-end chair targeting an
increasingly sophisticated market where
Germany has one of the largest market
shares.
This greatly simplified and refined design
has been selling very well since the launch
since2004
Project: team of 3
Steelcase, office chair
Project: team of 3
Steelcase, office chair
Project: team of 2
Brochure display system: folding
display units in aluminum and poly prop
with dedicated bags for mobile use.
Laarhoven, brochure displays
Street lighting for the city of Leiden; 14meter light
object with LED lighting which changes color (computer
driven). 4.5 meter functional street lighting.
Project: soloThe City council wanted Iconic and functional lighting
elements to welcome people to the city (central station), the
large lightboxes change colour with the use of LED, which
can be programmed by local artist etc. The round lighting
armature is used through the entire city which gives a
certain consistency and ease of servicing
Leiden City, lighting
Energy saver for ‘Spaarstekker’:
switches off the power when it
detects that all attached products
are on standby, combined with a
surge circuit protector.
Project: team of 3The client wanted to communicate protection and high
quality with the product.
Spaarstekker, energy saver
Boat accessories for Blue Performance: high-end boat
accessories with some innovative products for a
conservative market, and is selling well.
Project: team of 3
My role; total brand concept from
brand ideas to product ideation and
drawings for samples
Blue performance, boat accessories
Skills set / tools
flowing lines
packaging
white / metalics
metals & plastics
electronic
functional innovation
styled
3 dimensional
personality
colour
plastics
analogue
different
designed
‘A passion for perfection’
‘we work you play’
‘design & innovation’
‘Strong in Form and Technique’
human control
geometric
machine
mono tones / Chrome
metal
digital
reliable
engineered
Brand Positioning Europe 2006
Analysis of the market, brand-
and product positioning
provide extremely useful
reference points to help define
the design brief
Analysis
balanced
clean
controlled
comfort
confident
boldopen
friendly
simple
Using characters to represent the
different product preferences and
styles that people have. This is a
useful tool for getting into the feel of
the brief and for evaluating the
generated concepts.
Personas
matt. archetypal.graphical. Inviting
simple soft
dynamic. balanced. contrast. mechanical
dynamic. balanced. contrast. mechanical
fluid control
analytical
Moodboards
Mood boards, used to further define
the form language and possible
directions, stimulate discussion and
ensure that everyone is talking
about the same thing: a useful
communication tool.
Moodboards
New edge
(Hooydonk)
Power
Control
Innovation
Graphic human
(Newson)
Friendly
Protective
Human
Sketching freehand
Sketching digital
Project: team of 4
Sketching / ideation
CAD modeling and rendering
Packaging for coat hook Air freshener Tacx
Concept for computer range
Project: team of 4
CAD modeling and rendering
Other projects
Blood analyser Water packaging Lamppost signage system Public seating
Meditation objectfamily sofaCardboard radioChildren’s toy
thanks