Background - Interests

Family time, Reading, Barefoot running, gadgets,

online gamming, DIY, snowboarding, rock climbing,

traveling, sketching, photography,design:)

A selection from my bookshelf

A Scot from a small village in the middle of nowhere.

My father a blacksmith and with a workshop in our

garden there was always plenty of opportunity to build

and create.

Bottle cage for Tacx; a new cage design

to generate attention during the ‘Tour de

France’ this flag ship for the cycle

accessory company is used by the top

cycle teams is the lightest on the market

and has been selling extremely well.

Project: solo

My role: concept through to final cad model for tooling

Sheet aluminuim was chosen to give

surface area in side view and provide a

reconisable form, one which

compliments the spitirt of race bikes,

dynamic, skelatle, precise at the same

time matching and comunicating the

brand values.

Tacx, bottle cage

Sports bottle for Tacx: for use in the ‘Tour de France’,

with an extra grip ring and forked hinge which greatly

reduces the chance of the top tearing off.

Project: solo

Tacx, bottle

Office chair for Steelcase: a redesign of

their top selling high-end chair targeting an

increasingly sophisticated market where

Germany has one of the largest market

shares.

This greatly simplified and refined design

has been selling very well since the launch

since2004

Project: team of 3

Steelcase, office chair

Project: team of 3

Steelcase, office chair

Project: team of 2

Brochure display system: folding

display units in aluminum and poly prop

with dedicated bags for mobile use.

Laarhoven, brochure displays

Street lighting for the city of Leiden; 14meter light

object with LED lighting which changes color (computer

driven). 4.5 meter functional street lighting.

Project: soloThe City council wanted Iconic and functional lighting

elements to welcome people to the city (central station), the

large lightboxes change colour with the use of LED, which

can be programmed by local artist etc. The round lighting

armature is used through the entire city which gives a

certain consistency and ease of servicing

Leiden City, lighting

Energy saver for ‘Spaarstekker’:

switches off the power when it

detects that all attached products

are on standby, combined with a

surge circuit protector.

Project: team of 3The client wanted to communicate protection and high

quality with the product.

Spaarstekker, energy saver

Boat accessories for Blue Performance: high-end boat

accessories with some innovative products for a

conservative market, and is selling well.

Project: team of 3

My role; total brand concept from

brand ideas to product ideation and

drawings for samples

Blue performance, boat accessories

Skills set / tools

flowing lines

packaging

white / metalics

metals & plastics

electronic

functional innovation

styled

3 dimensional

personality

colour

plastics

analogue

different

designed

‘A passion for perfection’

‘we work you play’

‘design & innovation’

‘Strong in Form and Technique’

human control

geometric

machine

mono tones / Chrome

metal

digital

reliable

engineered

Brand Positioning Europe 2006

Analysis of the market, brand-

and product positioning

provide extremely useful

reference points to help define

the design brief

Analysis

balanced

clean

controlled

comfort

confident

boldopen

friendly

simple

Using characters to represent the

different product preferences and

styles that people have. This is a

useful tool for getting into the feel of

the brief and for evaluating the

generated concepts.

Personas

matt. archetypal.graphical. Inviting

simple soft

dynamic. balanced. contrast. mechanical

dynamic. balanced. contrast. mechanical

fluid control

analytical

Moodboards

Mood boards, used to further define

the form language and possible

directions, stimulate discussion and

ensure that everyone is talking

about the same thing: a useful

communication tool.

Moodboards

New edge

(Hooydonk)

Power

Control

Innovation

Graphic human

(Newson)

Friendly

Protective

Human

Sketching freehand

Sketching digital

Project: team of 4

Sketching / ideation

CAD modeling and rendering

Packaging for coat hook Air freshener Tacx

Concept for computer range

Project: team of 4

CAD modeling and rendering

Other projects

Blood analyser Water packaging Lamppost signage system Public seating

Meditation objectfamily sofaCardboard radioChildren’s toy

thanks