3/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Porsche Carrera Cup - an international and lasting series
4 continents
87 different circuits4.150 races418 drivers12 Junior Programmes
28 countries
9
4/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Porsche Carrera Cup Italia – Champions since 2007
Who’s next?
5/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI Championship 2019 results
Team
+25%
Centri Porsche
+45%
Team Related Centri PorscheBonaldi Motorsport Centro Porsche BergamoAB Racing Centri Porsche di Roma
Dinamic Motorsport
Centro Porsche FirenzeCentri Porsche di BresciaCentro Porsche BolognaCentro Porsche Modena
Ombra RacingCentro Porsche CataniaCentro Porsche PadovaCentro Porsche Torino
Tsunami RT Centro Porsche LatinaCentro Porsche Padova
Team Malucelli Centro Porsche MantovaGhinzani Arco Motorsport Centri Porsche di MilanoGDL Racing Centro Porsche VeronaDuell Race Centro Porsche BolzanoPromodrive
6/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI Championship 2019 results
Cars on the starting grid: +10% vs. 2018
2523 23 22 22
1921
24 2523 24 23
26 25
0
5
10
15
20
25
30
Round 1-2 Round 3-4 Round 5-6 Round 7-8 Round 9-10 Round 11-12 Round 13-14
2018 2019
7/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI Championship 2019 results
Drivers’ countries
PCCI 2018: 2 PCCI 2019: 13
ITA
CAN
ITA
CAN
FIN
COL
AUT
USA
SER
AUS
RSM
FRA
POR
LBN
CH
8/10 Porsche Carrera Cup Italia 2019, 14/11/2019
3 different standings
Overall Silver Cup
Car: 911 GT3 Cup Gen.II
Drivers: PRO/Gentlemen
N. drivers on avg. per race: 16
Car: 911 GT3 Cup Gen.I
Drivers: PRO/Gentlemen
Total number of Silver: 14
N. drivers on avg. per race: 4
Michelin Cup
Car: 911 GT3 Cup Gen.II
Drivers: Gentlemen
Total number of Gentleman: 23
N. drivers on avg. per race: 9
911
9/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Cars
Porsche 911 GT3 Cup Gen.I
Max. Power: 485 hp (357 kW) at 7,500 rpm
Total weight: 1,200 kg
Porsche six-speed sequential dog-type trasmission
Max. Torque: 480 Nm at 6,250 rpm
Aluminium flat six - cylider 4.0 litres engine
Max. Power: 460 hp (338 kW) at 7,500 rpm
Total weight: 1,200 kg
Porsche six-speed sequential dog-type trasmission
Max. Torque: 450 Nm at 6,250 rpm
Aluminium flat six - cylider 3.8 litres engine
Porsche 911 GT3 Cup Gen.II
911
11/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 racing weekend format
Driving time & race weekend schedule
12/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Prize Money
Races Championship
2019 total prize amount: 192.500,00 €
1°2°3°4°5°
1°2°3°4°5°
1°2°3°
1°2°3°
1°with a minimum of 5 cars entered
13/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
PCCI races total reach on TV (live + replays) 2019 vs. 2018
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
180.000
200.000
1 2 3 4 5 6 7
Italia 2 Italia 1
95.707
127.262
64.519
Sky Sport Arena CieloRound 1-2 Round 3-4 Round 5-6 Round 7-8 Round 9-10 Round 11-12 Round 13-14
169.686
126.055
84.158
59.554
115.276
86.501
43.323
22.045
182.009
29.129
109.951
+3% vs. 2018
Tot. reach 2018: 645.626Tot. reach 2019: 666.626
2018 2019
14/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
Target Audience profile
Sex: MaleAge: 20-24Spending Power: LowOrigin: Nord Ovest / Sud
Sex: MaleAge: 35-44Spending Power: Low / MediumOrigin: Nord Ovest
Sex: MaleAge: 45-54Spending Power: Medium /HighOrigin: Center
Sex: MaleAge: 65+Spending Power: MediumOrigin: Nord Ovest
2018 2019More on target for Porsche brand
15/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
2019Followers
ImpressionsAvg impression per weekendAvg impression per story
N° storiesN° fotoN° video
2018100.701
276.59139.5131.976
14034
106
159.348
1.580.606 225.801
4.182
37878
300
+58%
+472%
+270%
Instagram: Porsche Italia
16/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
2019Likes
InteractionsAvg interactions
ReachAvg reach
20187.376
82.646415
669.9243.366
8.305
79.163618
2.231.38617.432
+13%
+49%
+418%
Facebook: Porsche Carrera Cup Italia
17/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
2019Subscriptions
Views
Avg. view’s time
2018909
134.531
4’26’’
1.224
156.474
5’04’’
+13%
+16%
+14%
You Tube: Porsche Carrera Cup Italia Channel
18/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2019 Communication results
Website overview
Analysis period:
01/01/2018 20/10/2018
Vs.
01/01/201920/10/2019
19/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Hospitality Package 2019
TEAM GUEST
Hospitality Package 2019 offer structure
20/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Hospitality PCCI 2019
External view Internal restaurant area
21/10 Porsche Carrera Cup Italia 2019, 14/11/2019
Hospitality PCCI 2019 – other activities
Cars for guest experiences Official Porsche simulators
23/10 Porsche Carrera Cup Italia 2019, 14/11/2019
PCCI 2020 Calendar
29 19 30 417 31 28 20
April May June July August September October