1/10 Porsche Carrera Cup Italia 2019, 14/11/2019

Porsche Carrera Cup Italia 2019

2/10 Porsche Carrera Cup Italia 2019, 14/11/2019

Index

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Porsche Carrera Cup - an international and lasting series

4 continents

87 different circuits4.150 races418 drivers12 Junior Programmes

28 countries

9

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Porsche Carrera Cup Italia – Champions since 2007

Who’s next?

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PCCI Championship 2019 results

Team

+25%

Centri Porsche

+45%

Team Related Centri PorscheBonaldi Motorsport Centro Porsche BergamoAB Racing Centri Porsche di Roma

Dinamic Motorsport

Centro Porsche FirenzeCentri Porsche di BresciaCentro Porsche BolognaCentro Porsche Modena

Ombra RacingCentro Porsche CataniaCentro Porsche PadovaCentro Porsche Torino

Tsunami RT Centro Porsche LatinaCentro Porsche Padova

Team Malucelli Centro Porsche MantovaGhinzani Arco Motorsport Centri Porsche di MilanoGDL Racing Centro Porsche VeronaDuell Race Centro Porsche BolzanoPromodrive

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PCCI Championship 2019 results

Cars on the starting grid: +10% vs. 2018

2523 23 22 22

1921

24 2523 24 23

26 25

0

5

10

15

20

25

30

Round 1-2 Round 3-4 Round 5-6 Round 7-8 Round 9-10 Round 11-12 Round 13-14

2018 2019

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PCCI Championship 2019 results

Drivers’ countries

PCCI 2018: 2 PCCI 2019: 13

ITA

CAN

ITA

CAN

FIN

COL

AUT

USA

SER

AUS

RSM

FRA

POR

LBN

CH

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3 different standings

Overall Silver Cup

Car: 911 GT3 Cup Gen.II

Drivers: PRO/Gentlemen

N. drivers on avg. per race: 16

Car: 911 GT3 Cup Gen.I

Drivers: PRO/Gentlemen

Total number of Silver: 14

N. drivers on avg. per race: 4

Michelin Cup

Car: 911 GT3 Cup Gen.II

Drivers: Gentlemen

Total number of Gentleman: 23

N. drivers on avg. per race: 9

911

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Cars

Porsche 911 GT3 Cup Gen.I

Max. Power: 485 hp (357 kW) at 7,500 rpm

Total weight: 1,200 kg

Porsche six-speed sequential dog-type trasmission

Max. Torque: 480 Nm at 6,250 rpm

Aluminium flat six - cylider 4.0 litres engine

Max. Power: 460 hp (338 kW) at 7,500 rpm

Total weight: 1,200 kg

Porsche six-speed sequential dog-type trasmission

Max. Torque: 450 Nm at 6,250 rpm

Aluminium flat six - cylider 3.8 litres engine

Porsche 911 GT3 Cup Gen.II

911

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PCCI Scholarship Programme

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PCCI 2019 racing weekend format

Driving time & race weekend schedule

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PCCI 2019 Prize Money

Races Championship

2019 total prize amount: 192.500,00 €

1°2°3°4°5°

1°2°3°4°5°

1°2°3°

1°2°3°

1°with a minimum of 5 cars entered

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PCCI 2019 Communication results

PCCI races total reach on TV (live + replays) 2019 vs. 2018

0

20.000

40.000

60.000

80.000

100.000

120.000

140.000

160.000

180.000

200.000

1 2 3 4 5 6 7

Italia 2 Italia 1

95.707

127.262

64.519

Sky Sport Arena CieloRound 1-2 Round 3-4 Round 5-6 Round 7-8 Round 9-10 Round 11-12 Round 13-14

169.686

126.055

84.158

59.554

115.276

86.501

43.323

22.045

182.009

29.129

109.951

+3% vs. 2018

Tot. reach 2018: 645.626Tot. reach 2019: 666.626

2018 2019

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PCCI 2019 Communication results

Target Audience profile

Sex: MaleAge: 20-24Spending Power: LowOrigin: Nord Ovest / Sud

Sex: MaleAge: 35-44Spending Power: Low / MediumOrigin: Nord Ovest

Sex: MaleAge: 45-54Spending Power: Medium /HighOrigin: Center

Sex: MaleAge: 65+Spending Power: MediumOrigin: Nord Ovest

2018 2019More on target for Porsche brand

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PCCI 2019 Communication results

2019Followers

ImpressionsAvg impression per weekendAvg impression per story

N° storiesN° fotoN° video

2018100.701

276.59139.5131.976

14034

106

159.348

1.580.606 225.801

4.182

37878

300

+58%

+472%

+270%

Instagram: Porsche Italia

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PCCI 2019 Communication results

2019Likes

InteractionsAvg interactions

ReachAvg reach

20187.376

82.646415

669.9243.366

8.305

79.163618

2.231.38617.432

+13%

+49%

+418%

Facebook: Porsche Carrera Cup Italia

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PCCI 2019 Communication results

2019Subscriptions

Views

Avg. view’s time

2018909

134.531

4’26’’

1.224

156.474

5’04’’

+13%

+16%

+14%

You Tube: Porsche Carrera Cup Italia Channel

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PCCI 2019 Communication results

Website overview

Analysis period:

01/01/2018 20/10/2018

Vs.

01/01/201920/10/2019

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Hospitality Package 2019

TEAM GUEST

Hospitality Package 2019 offer structure

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Hospitality PCCI 2019

External view Internal restaurant area

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Hospitality PCCI 2019 – other activities

Cars for guest experiences Official Porsche simulators

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Official PCCI 2019 Partners

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PCCI 2020 Calendar

29 19 30 417 31 28 20

April May June July August September October