POLLIFY Democratizing LIVE content!
Presented at
Delhi, 1st Sep’13
What is Pollify?
A mobile APP that acts as a one point platform to foster conversation and generate instant quantitative
and qualitative feedback from news viewers on content/speakers/ issues and in doing so, create critical
analytics for content creators and media planners.
The problem
Unengaged Viewers
Autocratic Editorial
Dependence upon TRPs
The Solution
Upvote/Downvote and comment on
- Issues- Speakers- Anchor - Responses- Tonality
Chat window during the show to aggregate conversations
Before and after poll Debate Impact!
LIVE feedback that is quantitative as well as qualitative in a SINGLE FEED
Build loyal viewers
Opportunity to outperform by LISTENING
Better consumer insights!
Our MVP
Market opportunity
80.48 million every weekWatch newschannels
76.24 million every weekwatch Hindi news
6.24 million every week watch English news
In 6 metros alone:3.99 million every weekwatch English news
Market share in English News:
Times NOW: 42%CNN IBN: 17%NDTV 24X7: 17%
Better consumer insights!
Monetization Opportunities
Subscription sales of Demographics/Psychographics basedAnalytics
In-app monetization
Sponsored Polls
Team
Sulabh – Founder, CTO Developer, IITianMedia cell - AAP
Aman – Product guy Marketer, ex-PR proInternet Hindu
Sulabh – Marketingex-Infosys, EM - IITian
Avijit – B.DEntrepreneur
Gautam – App DeveloperChangemaker
Chief Justice of India (acting)Perpetual source of inspiration
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