May 2009

Branding Proposal

Disco, Cheesy, Bright colors, attitude, sexy, friendly,

creative, in-your-face, money for everyone, fun,

funky, Vegas lights, attractive, eye-catching, happy,

winning, seductive, confident, upbeat, bling bling,

multi-coloured, gold, purple, silver, pink, luminous,

shiny, glamour, welcoming

BRAND KEYWORDS

Smart, Exclusive, Expensive, Sexy, Mysterious, Bold,

Tempting, Casino Royale imagery, Dark, Diamonds,

Posh and Becks, Ferrari, Classy, Red carpet,

Champagne, Rich, Skyscrapers, Super yachts, caviar,

Dom Pérignon, Mansions

SEE PICTURES ON THE NEXT PAGE…