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A short powerpoint presentation was created for te CEOs of Players Palace to give an idea of the direction the brand would take. A brief display of keywords and images to reflect both idenifications of the brand. Firstly the general promotions and secondly the VIP customers.
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May 2009
Branding Proposal
Disco, Cheesy, Bright colors, attitude, sexy, friendly,
creative, in-your-face, money for everyone, fun,
funky, Vegas lights, attractive, eye-catching, happy,
winning, seductive, confident, upbeat, bling bling,
multi-coloured, gold, purple, silver, pink, luminous,
shiny, glamour, welcoming
BRAND KEYWORDS
Smart, Exclusive, Expensive, Sexy, Mysterious, Bold,
Tempting, Casino Royale imagery, Dark, Diamonds,
Posh and Becks, Ferrari, Classy, Red carpet,
Champagne, Rich, Skyscrapers, Super yachts, caviar,
Dom Pérignon, Mansions
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