Pinning is Winning
Pinterest is the social network powerhouse that everyone is talking about—if they’re not
already on the site browsing and pinning. More and more businesses are focusing their
content marketing efforts on the platform, pinning blog posts, product pages, and other
digital assets that appeal to Pinterest’s 100 million monthly active users. For ecommerce
businesses especially, Pinterest provides the opportunity to promote high-quality visual
content to a vast audience and convert leads into customers directly from the platform.
Need more proof that you should incorporate the social network into your next content
marketing push? Pulled from Ahalogy’s 2015 study, we’ve compiled seven astounding
Pinterest ecommerce statistics that show that for ecommerce companies, pinning truly
does lead to winning:
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7 Astounding Pinterest Ecommerce Statistics
7 Astounding Pinterest Ecommerce Statistics
73% of monthly active pinners have bought something new they discovered
on Pinterest. Pinterest inspires action. Ecommerce businesses can take
advantage of Pinterest users’ purchasing intent by making product images
pin-able on their website and regularly pinning product and marketing content
to the social network themselves.
Almost half of monthly active pinners indicate they are using Pinterest more
often than when they first joined. And not only that, 46% stated their site
visits are longer now, too. These statistics indicate that Pinterest usage is
increasing, meaning your brand needs to create or strengthen your digital
presence on the platform in the coming year.
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7 Astounding Pinterest Ecommerce Statistics
42% of monthly active pinners see themselves as early adopters of new
trends. Those same people view Pinterest as their top resource for
researching new things to try. By marketing your ecommerce business on
Pinterest, you’re targeting the very trend-setters who could be your future
product evangelists and promoters.
There are 75% more male pinners in 2015 than there were in 2014. If you
were hesitant to market on Pinterest after hearing that it was a primarily
female-dominated platform, then rest assured: Male usage of Pinterest rose a
whopping 75% this year, and is projected to keep rising.
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7 Astounding Pinterest Ecommerce Statistics
64% of monthly active pinners look at items they’ve pinned while in a physical
store. And this number is up 30% from 2014! Pinterest doesn’t just influence
the digital sphere. Retailers who have physical stores can take advantage of
the fact that not all consumers who make a purchase after seeing a pin do so
online.
Half of monthly active pinners use Pinterest instead of engaging on other
social media sites. Pinterest’s audience is a devoted one. By content
marketing across the platform, you’re reaching a vast and engaged group of
users who truly love the site’s format and will appreciate you joining in with
your own posts.
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7 Astounding Pinterest Ecommerce Statistics
However, monthly active pinners tend to belong to more social sites than
online consumers (3.7 compared to 2.2). What does this mean for ecommerce
businesses? Extended reach! Since pinners generally belong to more social
sites than regular online consumers, they’re more likely to promote your brand
and products on your behalf across those other non-Pinterest channels,
lightening your workload.
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