Pelago / Slush 2013
SERVE THE PURPOSE
Pelago produces strong and practical products for the growing needs of cycling. We sell bicycling, not just bicycles Committed to positive influence on the environment, society and personal health.
FIRMITAS UTILITAS VENUSTAS
Urban Active Advanced
TRANSPORTATION
ENVIRONMENT
STREET
TRUE CYCLING
SEGMENTATION
GROWING
NEEDS
OF CYCLING
Helsinki: cyclists + 22 % (2012 vs. 2013) London: bike journeys +200 % (2000-2012) New York: bicycle commuting +200% (2007 – 2011)
SERVE THE PURPOSE WE’RE LOOKING FOR PARTNERS TO GROW WITH
THE COMMITMENT
Serve the purpose MISSION
Well known and appreciated company in the field of cycling and transport VISION
Serving the growing demands of cycling globally STRATEGY
People Respecting customers, employees, partners
Environment Part of the sustainable movement
Firmitas Solid brand with strong products
Utilitas Practical, functional gimmick-free goods
Venustas Aesthetics, timeless Nordic design
VALUES