Pelago / Slush 2013

SERVE THE PURPOSE

Pelago produces strong and practical products for the growing needs of cycling. We sell bicycling, not just bicycles Committed to positive influence on the environment, society and personal health.

FIRMITAS UTILITAS  VENUSTAS

Urban   Active   Advanced  

TRANSPORTATION

ENVIRONMENT

STREET

TRUE CYCLING

SEGMENTATION

GROWING

NEEDS

OF CYCLING

Helsinki: cyclists + 22 % (2012 vs. 2013) London: bike journeys +200 % (2000-2012) New York: bicycle commuting +200% (2007 – 2011)

SERVE THE PURPOSE WE’RE LOOKING FOR PARTNERS TO GROW WITH

THE COMMITMENT

Serve the purpose MISSION

Well known and appreciated company in the field of cycling and transport VISION

Serving the growing demands of cycling globally STRATEGY

People Respecting customers, employees, partners

Environment Part of the sustainable movement

Firmitas Solid brand with strong products

Utilitas Practical, functional gimmick-free goods

Venustas Aesthetics, timeless Nordic design

VALUES