James Parton

MEF Global Board DirectorHead of Marketing BlueVia

@jamesparton | www.ibegyourparton.co.uk

Developers are rock stars

14 billion app downloads from iTunes500,000 approved apps$125m p/m, avg. paid app $3.64

Data: TechCrunch / GigaOm / Vision Mobile / Mashable / Alan Quayle / Mobile Entertainment Magazine / Wireless Industry Partnership

Android is #1 in developer mindshare500,000 daily handset activations200,000 apps, paid apps: $5m p/m

120 App storesIDC predict 183b downloads by 2015Gartner predict 294m tablets sold by 2015

Mindshare

The challenges

375,000,00020,000+ handsets / 25+ platforms / 700+ Operators

2/3of developers make less than $1,000 per app

More information

developereconomics.combluevia.com@jamesparton / ibegyourparton.co.uk