Proprietary and Confidential

Challenges• Hitting a small window with a big solution• Must be live and ready before the holiday

shutdown (< 3 months)• Integration with existing Teradata/ARM

systems• Maximize real-time data to drive

customer interactions

Results• Live and running in time for holiday rush• 36 IP addresses warmed up• 12 users (technical & marketing) trained• Volume exceeding 275M per month &

growing• 10M messages per hour “burst”

capability• 99% delivery rate

OVERSTOCK.COM: STRONGSTART IMPLEMENTATION

“Very impressed and pleased…concerned that there may not be any bandwidth left for the actual website.” Project Manager—Overstock.com

Deal Signed

Installation

Integration & M

igrationTrainin

gLive

July

August

September

October

Project launchedMigration planIntegration plan

Install/Config hardwareInstall/Config software

Teradata integrationContent migration

End user trainingAdmin training

IP warm-upTestFull production