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Outside in thinking - How APIs can help open up your business
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Jeremy Brown, Apigee@tenfourty
©2015 Apigee Corp. All Rights Reserved.
Some numbers4~29 8.2% vs -2.9%
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©2015 Apigee Corp. All Rights Reserved.
Some numbers4 – big 4 high street banks in the UK with over 75% market share~29 – Approximate number of current and pending banking applications at the FCA**8.2% vs -2.9% – Growth of challenger banks vs established banks**
* Get ready for a new bank explosion: As red tape is loosened, FCA reveals 29 firms have applied for the right to do battle for your moneyRead more: http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking-licence-applications.html#ixzz3medcCdyD Follow us: @MailOnline on Twitter | DailyMail on Facebook - http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking-licence-applications.html** KPMG Challenger Banking Results - http://www.kpmg.com/uk/en/issuesandinsights/articlespublications/pages/challenger-banking-results.aspx
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Digital is transforming every business
Nature of Market
Retail
Music
Cars
CPG
Books
Food
CleaningServices
Consulting
Mining
Weightless
Intermediate
Nature of Product
2000s
2030s
Heavy
B2CB2B2CB2B2020s
Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino
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Those who fail to adapt to change
Those who adoptthe technology
Those who (re)build their
business around the change
Technologies haveThis hashappened before
changed the market context
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Historically companies that built their business to take full advantage
of new technology were disruptive
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8©2015 Apigee Corp. All Rights Reserved.
Companies are rebuilding their businesses around
today’s digital technology
9
Digital leaders come from many industries
and the list goes
on…from a better
shoe to a better you
from a brick-and-mortar
pharmacy to a digital one-stop shop for health
care consumers
digital as catalyst for the
fully personalized
shopping experience
becoming a utility platform
to create a whole new ecosystem
of value
from an entertainment company to a
comprehensive business-to consumer
digital services platform
from traditional publisher to technology
innovator with digital learning
platform
building IT for the new
digital context
©2015 Apigee Corp. All Rights Reserved. 10
liberated data +
agile platform technology
+ vibrant developer
ecosystem
= platform business
How does a 100+ year old company become a platform business?
data
What does a 100+ year old company have?
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Every business needs a vibrant developer ecosystem
internal and external
Developer Ecosystems – Virtuous Cycleapps
developersand partners
platform technology
(APIs, apps, cloud, devices…)
data
In the API economy you need to think “outside in”
DeveloperUser API API Team BackendApp
Inside-Out approach
Integration
Transactional
Predictable usage
Outside-In approach
Consumption
Interactive
Unpredictable usage
CONSUMPTION EXPOSURE
Speed up while preserving existing investments
14
Backend
Intelligent Digital Business Platform layer
SOA / Middleware layer
System of RecordYe
ars
Mon
ths
IT Applications Partner Apps Mobile Clients "Internet of Things"
Days
Database
API EXPOSURE
API CONSUMPTION
15©2015 Apigee Corp. All Rights Reserved.
liberated data +
agile platform technology +
vibrant developer ecosystem
= platform business
Thank you