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Outside in thinking - How APIs can help open up your business

.

Jeremy Brown, Apigee@tenfourty

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Some numbers4~29 8.2% vs -2.9%

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Some numbers4 – big 4 high street banks in the UK with over 75% market share~29 – Approximate number of current and pending banking applications at the FCA**8.2% vs -2.9% – Growth of challenger banks vs established banks**

* Get ready for a new bank explosion: As red tape is loosened, FCA reveals 29 firms have applied for the right to do battle for your moneyRead more: http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking-licence-applications.html#ixzz3medcCdyD Follow us: @MailOnline on Twitter | DailyMail on Facebook - http://www.thisismoney.co.uk/money/saving/article-2606119/FCA-reveals-29-firms-lodged-banking-licence-applications.html** KPMG Challenger Banking Results - http://www.kpmg.com/uk/en/issuesandinsights/articlespublications/pages/challenger-banking-results.aspx

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Digital is transforming every business

Nature of Market

Retail

Music

Cars

CPG

Books

Food

CleaningServices

Consulting

Mining

Weightless

Intermediate

Nature of Product

2000s

2030s

Heavy

B2CB2B2CB2B2020s

Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino

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Those who fail to adapt to change

Those who adoptthe technology

Those who (re)build their

business around the change

Technologies haveThis hashappened before

changed the market context

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Historically companies that built their business to take full advantage

of new technology were disruptive

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Companies are rebuilding their businesses around

today’s digital technology

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Digital leaders come from many industries

and the list goes

on…from a better

shoe to a better you

from a brick-and-mortar

pharmacy to a digital one-stop shop for health

care consumers

digital as catalyst for the

fully personalized

shopping experience

becoming a utility platform

to create a whole new ecosystem

of value

from an entertainment company to a

comprehensive business-to consumer

digital services platform

from traditional publisher to technology

innovator with digital learning

platform

building IT for the new

digital context

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liberated data +

agile platform technology

+ vibrant developer

ecosystem

= platform business

How does a 100+ year old company become a platform business?

data

What does a 100+ year old company have?

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Every business needs a vibrant developer ecosystem

internal and external

Developer Ecosystems – Virtuous Cycleapps

developersand partners

platform technology

(APIs, apps, cloud, devices…)

data

In the API economy you need to think “outside in”

DeveloperUser API API Team BackendApp

Inside-Out approach

Integration

Transactional

Predictable usage

Outside-In approach

Consumption

Interactive

Unpredictable usage

CONSUMPTION EXPOSURE

Speed up while preserving existing investments

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Backend

Intelligent Digital Business Platform layer

SOA / Middleware layer

System of RecordYe

ars

Mon

ths

IT Applications Partner Apps Mobile Clients "Internet of Things"

Days

Database

API EXPOSURE

API CONSUMPTION

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liberated data +

agile platform technology +

vibrant developer ecosystem

= platform business

Thank you