OUTDOOR MARKETOVERVIEW
Types and Number of Constructions
Arbanasi, 19-20.05.2006
Major formats Size in m. Major LocationsAverage rent per 14 days/month
per one side - EURO
1/ Billboard "Piza" 4.0m x 3.0m Sofia 380 - 750 EURO/14 days4.0m x 3.0m province 275 - 400 EURO/14 days5.1m x 2.4m 250 EURO/month5m x 2.5m 270 EURO/month5m x 2.7m 280 EURO/month5m x 2.4m 250 EURO/month
4.0m x 3.0m 275 - 400 EURO/month5m x 3m 150 - 275 EURO/month5m x 4m 396 EURO/month 6m x 3m 175 - 300 EURO/month8m x 4m 500-800 EURO/month
3/ Highways & Country 4m x 3m 300 EURO/month Roads 8m x 4m 700 - 1000 EURO/month
4/ Rockets/Bus stop shelters1.2m x 1.6m 1.2m x 1.8m
Sofia, province 2 sides: 250 - 400 EURO/14 days
5/ Light - boxes onthe street lights
1,2 x 1,8m Sofia 2 sides: 180 EURO/14 days
Sofia & other big towns
2/ Billboard - Paper posters
Major formats Size in m. Major LocationsAverage rent per 14 days/month
per one side - EURO
6/ Archs different Sofiaprovince
7/ Roof-top construction different Sofia 1500 - 5000 EURO /per month/province 1000 - 3000 EURO /per month/
4m x 3m 480 - 560 EURO /14 days/1,2m x 1,8m 350 EURO /14 days/3,5m x 8m3m x 6m
6m x 4,5m 6m x 9m 5m x 8m8m x 6m
10m x 8m
8/ Blind - walls Sofia900 - 2150 EURO /14 days/
1000 - 1800 EURO /one side per month/
In the country there are more and different types of outdoor constructions, like billboards in the parking area of big supermarkets as METRO, HIT, FANTASTIKO, TECHNOMARKET EVROPA, advertising metal panels , urban transport /buses, trolleys, trams/, adverts on taxi buses, adverts on bus stations, railway stations, airports, adverts on football stadiums, playgrounds and different types of indoor advertising such as adverts in restaurants, hospitals, business centres etc.
Major formats Size in m. Major LocationsAverage rent per 14 days/month
per one side - EURO
10/ Mesh on buildings20 EURO - 45 EURO
/sq.m./month
11/ Metal outdoorconstructions installedon street - light postsand cross - roads "Pointer"
0.70 x 0.50m1.00 x 0.70m1.20 x 0.85m
Sofia 67 EURO/month
12/ Horugva 0,60 x 1,20mSofia & other big
towns60 - 80 EURO/month
0,70 x 2,80m
------------------------------------------200 EURO /14 days/
------------------------------------------
150 - 300 EURO /per month/
------------------------------------------80 EURO /per month/
Sofia
----------------------
1,20 x 1,80m0,80 x 1,20m
----------------------
3,60 x 2,10m4,50 x 2,70m3,00 x 2,00m
----------------------
9/ Underground
--------------------------------------a/ entrance-hall - light boxes
--------------------------------------b/ billboard - paper posters
on subway stations
--------------------------------------c/ boxes - in subway carriages
Total No. of sides
Piza billboards, 3379, 44%Poster billboards,
2579, 34%
Rocket and Busstop, 1109, 15%
On the roof constr. - province, 69, 1%
On the roof constr. - Sofia, 138, 2%
Blind walls, 231, 3%Mega Boards, 100,
1%Archs, 14, 0%
Piza bilboards - distribution by town
Others134163%
Sofia 77537%
Piza sides - distribution by town
1141Sofia34%
2238Others66%
Poster bilboards - distribution by town(2579)
Others59%
Sofia41%
CityLights - distribution by town (1109)
Sofia, 59%
Plovdiv, 4%
Varna, 9%
Dobritch, 1%Russe, 2%
Haskovo, 2%
Pleven, 2%Sliven, 2%
Shoumen, 2%
Veliko Turnovo, 2%
Stara Zagora, 2%
Bourgas, 12%
Blind walls - distribution by town (231)
Sofia, 67%Plovdiv, 9%
Varna, 8%
Bourgass, 7%
Stara Zagora, 3%
Pleven, 3%
Blagoevgrad, 1%
Russe, 2%
Size: different - 8 x 4; 8x3,66 ; 8 x 6; 15 x 6;
Location
1 Sofia 1632
2 Burgas 24
3 Stara Zagora 12
4 Dragichevo 12
5Highway"Trakia" 17
34
6Highway"Hemus" 14
307 Border Bulgaria 4
8TOTAL media 55
112
Mega Boards in Bulgaria
TOTAL Mega Boards
Number of constructions & sides billboard "Piza"
1894
0 0 0 0 0
728
1459
17341849
3084
1120
842
48544138726120612754
1025816
0150300450600750900
1050120013501500165018001950210022502400255027002850300031503300
1992 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Constructions Sides
Number of constructions - Citylights, Busstops, Three sided rockets - 1,20x1,80 m.; 1,10x1,60 m.
1077
80808080
160 160200
274
358
524
744
882
0
200
400
600
800
1000
1200
1993 г. 1994 г. 1995 г. 1996 г. 1997 г. 1998 г. 1999 г. 2000 г. 2001 г. 2002 г. 2003 г. 2004 г. 2005 г.
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
7751141
154
Total PIZA
Sofia 1069 651
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
252
394
219395
136239
115
60
63
42
100
130
20
18
16
Plovdiv
Varna
Bourgas
Total PIZA
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
4265
61105
4363
1929
2751
1627
Total PIZA
21
7
3
7
26
23
24
1
18
22
5
1
6
3
6
Rouse
V. Turnovo
St. Zagora
Blagoevgrad
Pleven
Haskovo
8
9
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
1322
1931
1222
1214
1017
814
2240
1937
1325
2639
59
Kjustendil 1423
Lovech 2
Pernik 4 7
Pazardjik 7 3
Sliven 22
Montana 2
Yambol
4
Total PIZA
Vratza
Gabrovo
Shoumen
Dobrich
Vidin
5
6
188
13
5
8
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
55
34
22
12
12
23
36
810
12
1013
Total PIZA
Sevlievo
G. Oriahovitsa
Targovishte
Karlovo
Smolyan
Razgrad
Silistra
Asenovgrad
Dimitrovgrad
Karjali
214
6
4
6
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
Highways & 234
Country roads 363
714
9
18
3672
Sunny 7
beach 14
4
8
8
16
Golden 4
sands 7
510
12
12
12
Another 25 2
Total PIZA
Aitos
54
Sozopol
Nesebur 4
Borovec 9 3
Bansko
1048
Pamporovo
Primorsko
Ahtopol
Albena
Town
TOTAL Paper poster
TOTAL CityLignts
TOTAL Blind walls
TOTAL 2116TOTAL 3379
Total PIZA
2579 1109 231