OUTDOOR MARKETOVERVIEW

Types and Number of Constructions

Arbanasi, 19-20.05.2006

Major formats Size in m. Major LocationsAverage rent per 14 days/month

per one side - EURO

1/ Billboard "Piza" 4.0m x 3.0m Sofia 380 - 750 EURO/14 days4.0m x 3.0m province 275 - 400 EURO/14 days5.1m x 2.4m 250 EURO/month5m x 2.5m 270 EURO/month5m x 2.7m 280 EURO/month5m x 2.4m 250 EURO/month

4.0m x 3.0m 275 - 400 EURO/month5m x 3m 150 - 275 EURO/month5m x 4m 396 EURO/month 6m x 3m 175 - 300 EURO/month8m x 4m 500-800 EURO/month

3/ Highways & Country 4m x 3m 300 EURO/month Roads 8m x 4m 700 - 1000 EURO/month

4/ Rockets/Bus stop shelters1.2m x 1.6m 1.2m x 1.8m

Sofia, province 2 sides: 250 - 400 EURO/14 days

5/ Light - boxes onthe street lights

1,2 x 1,8m Sofia 2 sides: 180 EURO/14 days

Sofia & other big towns

2/ Billboard - Paper posters

Major formats Size in m. Major LocationsAverage rent per 14 days/month

per one side - EURO

6/ Archs different Sofiaprovince

7/ Roof-top construction different Sofia 1500 - 5000 EURO /per month/province 1000 - 3000 EURO /per month/

4m x 3m 480 - 560 EURO /14 days/1,2m x 1,8m 350 EURO /14 days/3,5m x 8m3m x 6m

6m x 4,5m 6m x 9m 5m x 8m8m x 6m

10m x 8m

8/ Blind - walls Sofia900 - 2150 EURO /14 days/

1000 - 1800 EURO /one side per month/

In the country there are more and different types of outdoor constructions, like billboards in the parking area of big supermarkets as METRO, HIT, FANTASTIKO, TECHNOMARKET EVROPA, advertising metal panels , urban transport /buses, trolleys, trams/, adverts on taxi buses, adverts on bus stations, railway stations, airports, adverts on football stadiums, playgrounds and different types of indoor advertising such as adverts in restaurants, hospitals, business centres etc.

Major formats Size in m. Major LocationsAverage rent per 14 days/month

per one side - EURO

10/ Mesh on buildings20 EURO - 45 EURO

/sq.m./month

11/ Metal outdoorconstructions installedon street - light postsand cross - roads "Pointer"

0.70 x 0.50m1.00 x 0.70m1.20 x 0.85m

Sofia 67 EURO/month

12/ Horugva 0,60 x 1,20mSofia & other big

towns60 - 80 EURO/month

0,70 x 2,80m

------------------------------------------200 EURO /14 days/

------------------------------------------

150 - 300 EURO /per month/

------------------------------------------80 EURO /per month/

Sofia

----------------------

1,20 x 1,80m0,80 x 1,20m

----------------------

3,60 x 2,10m4,50 x 2,70m3,00 x 2,00m

----------------------

9/ Underground

--------------------------------------a/ entrance-hall - light boxes

--------------------------------------b/ billboard - paper posters

on subway stations

--------------------------------------c/ boxes - in subway carriages

Total No. of sides

Piza billboards, 3379, 44%Poster billboards,

2579, 34%

Rocket and Busstop, 1109, 15%

On the roof constr. - province, 69, 1%

On the roof constr. - Sofia, 138, 2%

Blind walls, 231, 3%Mega Boards, 100,

1%Archs, 14, 0%

Piza bilboards - distribution by town

Others134163%

Sofia 77537%

Piza sides - distribution by town

1141Sofia34%

2238Others66%

Poster bilboards - distribution by town(2579)

Others59%

Sofia41%

CityLights - distribution by town (1109)

Sofia, 59%

Plovdiv, 4%

Varna, 9%

Dobritch, 1%Russe, 2%

Haskovo, 2%

Pleven, 2%Sliven, 2%

Shoumen, 2%

Veliko Turnovo, 2%

Stara Zagora, 2%

Bourgas, 12%

Blind walls - distribution by town (231)

Sofia, 67%Plovdiv, 9%

Varna, 8%

Bourgass, 7%

Stara Zagora, 3%

Pleven, 3%

Blagoevgrad, 1%

Russe, 2%

Size: different - 8 x 4; 8x3,66 ; 8 x 6; 15 x 6;

Location

1 Sofia 1632

2 Burgas 24

3 Stara Zagora 12

4 Dragichevo 12

5Highway"Trakia" 17

34

6Highway"Hemus" 14

307 Border Bulgaria 4

8TOTAL media 55

112

Mega Boards in Bulgaria

TOTAL Mega Boards

Number of constructions & sides billboard "Piza"

1894

0 0 0 0 0

728

1459

17341849

3084

1120

842

48544138726120612754

1025816

0150300450600750900

1050120013501500165018001950210022502400255027002850300031503300

1992 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

Constructions Sides

Number of constructions - Citylights, Busstops, Three sided rockets - 1,20x1,80 m.; 1,10x1,60 m.

1077

80808080

160 160200

274

358

524

744

882

0

200

400

600

800

1000

1200

1993 г. 1994 г. 1995 г. 1996 г. 1997 г. 1998 г. 1999 г. 2000 г. 2001 г. 2002 г. 2003 г. 2004 г. 2005 г.

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

7751141

154

Total PIZA

Sofia 1069 651

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

252

394

219395

136239

115

60

63

42

100

130

20

18

16

Plovdiv

Varna

Bourgas

Total PIZA

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

4265

61105

4363

1929

2751

1627

Total PIZA

21

7

3

7

26

23

24

1

18

22

5

1

6

3

6

Rouse

V. Turnovo

St. Zagora

Blagoevgrad

Pleven

Haskovo

8

9

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

1322

1931

1222

1214

1017

814

2240

1937

1325

2639

59

Kjustendil 1423

Lovech 2

Pernik 4 7

Pazardjik 7 3

Sliven 22

Montana 2

Yambol

4

Total PIZA

Vratza

Gabrovo

Shoumen

Dobrich

Vidin

5

6

188

13

5

8

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

55

34

22

12

12

23

36

810

12

1013

Total PIZA

Sevlievo

G. Oriahovitsa

Targovishte

Karlovo

Smolyan

Razgrad

Silistra

Asenovgrad

Dimitrovgrad

Karjali

214

6

4

6

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

Highways & 234

Country roads 363

714

9

18

3672

Sunny 7

beach 14

4

8

8

16

Golden 4

sands 7

510

12

12

12

Another 25 2

Total PIZA

Aitos

54

Sozopol

Nesebur 4

Borovec 9 3

Bansko

1048

Pamporovo

Primorsko

Ahtopol

Albena

Town

TOTAL Paper poster

TOTAL CityLignts

TOTAL Blind walls

TOTAL 2116TOTAL 3379

Total PIZA

2579 1109 231