WWW.ROULARTAMEDIA.BE
OUR
AUDIENCES
ONLINE 2018
Monthly figures: December
WWW.ROULARTAMEDIA.BE
OUR DIGITAL OFFER
2
sport
woman
menlifestyle
ict
businessseniors
news
WWW.ROULARTAMEDIA.BE
• Knack.be / Levif.be network since 2010
• 25 brands
• Welcome Women Brands since July 2018 !
OUR DIGITAL OFFER
OUR DIGITAL NETWORK / OUR BRANDS
3
WWW.ROULARTAMEDIA.BE
OUR DIGITAL OFFER
KNACK.BE/LEVIF.BE - SECTIONS
NATIONAL
NEWS
TRENDS
DATANEWS
PLUS
WEEKEND
SPORT
5
WWW.ROULARTAMEDIA.BE
OUR DIGITAL OFFER
WOMEN BRANDS - SECTIONS
WOMEN
BRANDS
6
WWW.ROULARTAMEDIA.BE
NATIONALWEBSITE
7
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 1.904.365 1.038.399 332.156 1.204.118
Visits 6.738.525 2.905.730 852.643 2.980.152
Page Views 14.555.804 7.542.751 1.837.280 5.175.773
8
WWW.ROULARTAMEDIA.BE
18-44 Men
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
37,0% 59,3%
57,1% 52,4%
32,2% 54,3%
73,4% 13,7%
KNACK.BE/LEVIF.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
9
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 37,4% 23,9% 40,9%
Active 56,7% 50,9% 60,0%
SG1-2 36,3% 25,9% 27,4%
Dutch 71,9% 76,2% 74,8%
Men 59,8% 51,3% 61,2%
Higher educated 57,0% 52,1% 44,5%
SG 1-4 58,5% 48,6% 49,3%
Executive 13,6% 11,9% 14,6%
10
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES – Monthly evolutions
11
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
35.000.000
40.000.000
45.000.000Net reach#
Visits
Pageviews
*
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES – REAL USERS - Monthly evolutions per device
12
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000All devices
PC/Laptop
Smartphone
Tablet
*
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES – VISITS - Monthly evolutions per device
13
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
0
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000All devices
PC/Laptop
Smartphone
Tablet
*
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES - PAGE VIEWS - Monthly evolutions per device
14
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
30.000.000
35.000.000
40.000.000
45.000.000 All devices
PC/Laptop
Smartphone
Tablet
*
WWW.ROULARTAMEDIA.BE
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000Knack/Levif - News Knack/Levif - Weekend
Knack/Levif - Trends Knack/Levif - Data News
Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine
KNACK.BE/LEVIF.BE
KEY FIGURES - NET REACH - Monthly evolutions per section
15
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
*
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
KEY FIGURES - VISITS - Monthly evolutions per section
16
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000Knack/Levif - News Knack/Levif - Weekend
Knack/Levif - Trends Knack/Levif - Data News
Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine*
WWW.ROULARTAMEDIA.BE
0
5.000.000
10.000.000
15.000.000
20.000.000
25.000.000
Knack/Levif - News Knack/Levif - Weekend
Knack/Levif - Trends Knack/Levif - Data News
Knack/Levif - Plusmagazine Knack/Levif - Sportmagazine
KNACK.BE/LEVIF.BE
KEY FIGURES - PAGE VIEWS - Monthly evolutions per section
17
Source: CIM Internet Survey – 2015-2018 / * July 2016: major change in the methodology
*
WWW.ROULARTAMEDIA.BE
TOP 10 NEWS WEBSITES
KNACK.BE/LEVIF.BE
KEY FIGURES – TOP NEWSSITES
18
Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: 12+
Total Universe 12+ : 9.730.133
# Site Reach %
1 31,1%
2 29,1%
3 19,7%
4 16,8%
5 16,1%
6 15,6%
7 14,3%
8 14,2%
9 14,2%
10 13,9%
WWW.ROULARTAMEDIA.BE
TOP 10 NEWS WEBSITES
KNACK.BE
KEY FIGURES – TOP NEWSSITES
19
Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: Dutch-speaking
Total Universe 12+ North : 5.473.631
# Site Reach %
1 53,4%
2 50,3%
3 27,7%
4 24,9%
5 24,5%
6 21,2%
7 16,1%
8 6,9%
9 1,3%
10 1,0%
WWW.ROULARTAMEDIA.BE
TOP 10 NEWS WEBSITES
LEVIF.BE
KEY FIGURES – TOP NEWSSITES
20
Source: CIM Internet Survey – Average from October 2018-December 2018 , Base: French-speaking
Total Universe 12+ South : 4.256.501
# Site Reach %
1 36,8%
2 34,5%
3 31,5%
4 31,4%
5 31,1%
6 21,1%
7 20,3%
8 15,0%
9 13,1%
10 2,5%
WWW.ROULARTAMEDIA.BE
NEWS
21
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
NEWS SECTION
22
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE NEWS
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 985.103 425.745 153.700 705.024
Visits 3.425.824 1.323.690 434.235 1.667.900
Page Views 6.479.704 2.847.592 869.250 2.762.862
23
WWW.ROULARTAMEDIA.BE
18-44 Men
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
30,4% 64,5%
50,0% 56,0%
32,2% 55,6%
65,9% 13,7%
KNACK.BE/LEVIF.BE NEWS
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
24
WWW.ROULARTAMEDIA.BE
KNACK.BE/LEVIF.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 26,7% 18,8% 38,4%
Active 45,2% 45,5% 57,0%
SG1-2 36,3% 26,4% 29,2%
Dutch 63,0% 66,9% 69,0%
Men 64,1% 59,7% 66,4%
Higher educated 63,1% 59,4% 46,7%
SG 1-4 59,2% 53,3% 52,2%
Executive 11,7% 11,6% 16,8%
25
WWW.ROULARTAMEDIA.BE
626.84646%735.320
54%
Exclusive reachKnack.be
Duplication withDeStandaard.be
781.35057%
580.81643%
Exclusive reachKnack.be
Duplication withDeMorgen.be
297.54422%
1.064.62278%
Exclusive reachKnack.be
Duplication withNieuwsblad.be
248.53918%
1.113.62782%
Exclusive reachKnack.be
Duplication withHLN.be
KNACK.BE
EXCLUSIVE SURFERS & DUPLICATION (1/4)
26
Source: CIM Internet Survey – Average from October 2018-December 2018
18% of the Knack.be surfers
do not surf on HLN.be57% of the Knack.be surfers
do not surf on DeMorgen.be
22% of the Knack.be surfers
do not surf on Nieuwsblad.be
46% of the Knack.be surfers
do not surf on Standaard.be
12+ Nl 12+ Nl
12+ Nl12+ Nl
WWW.ROULARTAMEDIA.BE
770.36057%
591.80643%
Exclusive reachKnack.be
Duplication with Gazetvan Antwerpen.be
966.89671%
395.27029%
Exclusive reachKnack.be
Duplication withBelang van Limburg
KNACK.BE
EXCLUSIVE SURFERS & DUPLICATION (2/4)
27
Source: CIM Internet Survey – Average from October 2018-December 2018
57% of the Knack.be surfers
do not surf on Gazet van Antwerpen.be71% of the Knack.be surfers
do not surf on Belang van Limburg.be
12+ Nl 12+ Nl
WWW.ROULARTAMEDIA.BE
220.14939%
338.39361%
Exclusive reachLeVif.be
Duplication withDH.be
216.95739%
341.58561%
Exclusive reachLeVif.be
Duplication withLeSoir.be
281.49150%
277.05150%
Exclusive reachLeVif.be
Duplication withLaLibre.be
328.44059%
230.10241%
Exclusive reachLeVif.be
Duplication withLavenir.net
LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (3/4)
28
Source: CIM Internet Survey – Average from October 2018-December 2018
59% of the LeVif.be surfers
do not surf on Avenir.net39% of the LeVif.be surfers
do not surf on DH.be
50% of the LeVif.be surfers
do not surf on LaLibre.be
39% of the LeVif.be surfers
do not surf on LeSoir.be
12+ Fr 12+ Fr
12+ Fr12+ Fr
WWW.ROULARTAMEDIA.BE
384.26469%
174.27831%
Exclusive reachLeVif.be
Duplication with 7/7.be
248.83345%309.709
55%
Exclusive reachLeVif.be
Duplication with RTL
182.40233%
376.14067%
Exclusive reachLeVif.be
Duplication withRTBF.be
212.45738%
346.08562%
Exclusive reachLeVif.be
Duplication withSudinfo.be
LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (4/4)
29
Source: CIM Internet Survey – Average from October 2018-December 2018
38% of the LeVif.be surfers
do not surf on Sudinfo.be69% of the LeVif.be surfers
do not surf on 7sur7.be
33% of the LeVif.be surfers
do not surf on RTBF.be
45% of the LeVif.be surfers
do not surf on RTL.be
12+ Fr 12+ Fr
12+ Fr12+ Fr
WWW.ROULARTAMEDIA.BE
BUSINESS
30
WWW.ROULARTAMEDIA.BE
TRENDS.BE
31
WWW.ROULARTAMEDIA.BE
TRENDS.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 675.525 415.550 80.968 289.061
Visits 1.362.988 817.797 130.124 415.066
Page Views 3.332.628 2.387.697 250.766 694.165
32
WWW.ROULARTAMEDIA.BE
18-44 Men
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
47,0% 65,6%
67,9% 57,2%
40,2% 62,9%
69,4% 18,2%
TRENDS.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
33
WWW.ROULARTAMEDIA.BE
TRENDS.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 50,7% 15,1% 43,2%
Active 70,1% 57,7% 62,5%
SG1-2 43,2% 29,9% 31,8%
Dutch 70,8% 72,8% 62,6%
Men 65,6% 66,0% 65,8%
Higher educated 59,9% 53,7% 47,8%
SG 1-4 65,7% 53,1% 54,9%
Executive 18,8% 18,4% 15,6%
34
WWW.ROULARTAMEDIA.BE
De TijdDe Tijd - De Tijd
Knack/Levif - Trends
HLN.be - Geld
De Standaard - Biz
L'Echo
L'Echo - L'EchoLe Soir - News Finance and Economy
Nieuwsblad -Nieuwsblad Biz
7sur7.be - Finance
100
120
140
160
180
200
220
240
260
0 20.000 40.000 60.000 80.000 100.000 120.000
Se
lec
tivit
y (
ne
t)
Net reach #
Target group : ExecutivesDevice : All platforms
TRENDS.BE
MAPPING
35
WWW.ROULARTAMEDIA.BE
168.62269%
76.57731%
Exclusive reachTrends.be
Duplication withL'Echo
217.04889%
28.15111%
Exclusive reachTrends.be
Duplication with LeSoir - News Financeand Ec.
350.89673%
128.88027%
Exclusive reachTrends.be
Duplication with DeStandaard Biz
296.88662%
182.89038%
Exclusive reachTrends.be
Duplication with DeTijd
TRENDS.BE
EXCLUSIVE SURFERS & DUPLICATION (1/1)
36
Source: CIM Internet Survey – Average from October 2018-December 2018
62% of the Trends.be surfers
do not surf on DeTijd.be69% of the Trends.be surfers
do not surf on Echo.be
73% of the Trends.be surfers
do not surf on Standard-Biz.be
89% of the Trends.be surfers
do not surf on Soir-NewsFinances&Ec..be
12+ Nl 12+ Fr
12+ Fr12+ Nl
WWW.ROULARTAMEDIA.BE
TECHNOLOGY
37
WWW.ROULARTAMEDIA.BE
DATANEWS.BE
38
WWW.ROULARTAMEDIA.BE
DATANEWS.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 105.538 57.101 12.025 45.108
Visits 196.882 107.818 18.039 71.025
Page Views 341.100 195.291 32.087 113.721
39
WWW.ROULARTAMEDIA.BE
18-44 Men
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
45,6% 85,2%
69,5% 71,4%
54,5% 73,3%
81,4% 21,2%
DATANEWS.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
40
WWW.ROULARTAMEDIA.BE
DATANEWS.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 40,3% 24,1% 62,6%
Active 72,6% 69,3% 63,0%
SG1-2 61,3% 42,9% 43,7%
Dutch 81,1% 85,5% 80,9%
Men 84,8% 89,9% 84,9%
Higher educated 78,9% 74,6% 55,2%
SG 1-4 82,1% 64,0% 58,1%
Executive 21,1% 28,6% 19,5%
41
WWW.ROULARTAMEDIA.BE
Tweakers.netLe Soir - ICT
Knack/Levif - Data News
100
120
140
160
180
200
220
240
260
0 5.000 10.000 15.000 20.000 25.000 30.000 35.000
Se
lec
tivit
y (
ne
t)
Net reach #
Target group : ExecutivesDevice : All platforms
DATANEWS.BE
MAPPING
42
WWW.ROULARTAMEDIA.BE
15.85880%
3.94920%
Exclusive reachDataNews
Duplication with LeSoir ICT
55.40475%
18.50125%
Exclusive reachDataNews
Duplication withTweakers.net
DATANEWS.BE
EXCLUSIVE SURFERS & DUPLICATION (1/1)
43
Source: CIM Internet Survey – Average from October 2018-December 2018
75% of the DataNews.be surfers
do not surf on Tweakers.net80% of the DataNews.be surfers
do not surf on LeSoir-ICT.be
12+ Nl 12+ Fr
WWW.ROULARTAMEDIA.BE
50+
44
WWW.ROULARTAMEDIA.BE
PLUSMAGAZINE.BE
45
WWW.ROULARTAMEDIA.BE
PLUSMAGAZINE.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 106.379 74.002 23.190 20.161
Visits 176.084 113.635 31.814 30.635
Page Views 365.402 237.906 65.957 61.539
46
WWW.ROULARTAMEDIA.BE
50+ Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Grandparent
79,3% 62,2%
33,9% 40,6%
24,4% 41,5%
74,9% 44,2%
PLUSMAGAZINE.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
47
WWW.ROULARTAMEDIA.BE
PLUSMAGAZINE.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
50+ 81,4% 80,1% 71,1%
Active 29,1% 36,3% 48,8%
SG1-2 28,1% 13,7% 22,3%
Dutch 74,5% 81,8% 69,2%
Women 62,0% 55,2% 70,0%
Higher educated 38,6% 36,1% 52,6%
SG 1-4 45,2% 31,8% 38,1%
Grandparent 53,2% 31,3% 24,5%
48
WWW.ROULARTAMEDIA.BE
LIFESTYLE
49
WWW.ROULARTAMEDIA.BE
WEEKEND.BE
50
WWW.ROULARTAMEDIA.BE
WEEKEND.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 362.371 179.981 72.344 168.705
Visits 687.832 306.379 118.819 262.635
Page Views 1.658.257 855.234 297.005 506.018
51
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
34,1% 61,7%
55,1% 59,3%
32,3% 57,4%
74,8% 11,3%
WEEKEND.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
52
WWW.ROULARTAMEDIA.BE
WEEKEND.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 31,8% 21,9% 46,3%
Active 53,4% 48,3% 62,7%
SG1-2 36,2% 26,0% 28,6%
Dutch 72,7% 79,1% 76,3%
Women 59,8% 68,4% 61,5%
Higher educated 65,1% 52,0% 52,3%
SG 1-4 64,6% 48,5% 48,7%
Executive 12,0% 9,9% 10,9%
53
WWW.ROULARTAMEDIA.BE
Nieuwsblad - Nieuwsblad Lifestyle
Flair National
HLN.be - Nina
Flair - NL
Libelle+Femmes d'Aujourd'hui
De Standaard - Lifestyle
Libelle/Femmes_dAujourdhui_Libelle
Knack/Levif - Weekend
Gael/Feeling
Flair - FR
Gael/Feeling - Feeling
Gazet van Antwerpen -Lifestyle
Goed Gevoel
Libelle/Femmes_dAujourdhui_Femmes_dAujourdhui
Het Belang van Limburg -Lifestyle
L'Avenir.net - Lifestyle
7sur7.be - Nina
Flair - Fashionista
Gael/Feeling - Gael
100
110
120
130
140
150
160
170
180
0 100.000 200.000 300.000 400.000 500.000 600.000
Se
lec
tivit
y (
ne
t)
Net reach #
Target group : Education HighDevice : All platforms
WEEKEND.BE
MAPPING
54
WWW.ROULARTAMEDIA.BE
195.38474%
67.78326%
Exclusive reachWeekend.be
Duplication with DeMorgen - Cultuur enLifestyle
188.89672%
74.27128%
Exclusive reachWeekend.be
Duplication with DeStandaard Lifestyle
130.27650%
132.89150%
Exclusive reachWeekend.be
Duplication withNieuwsblad Lifestyle
176.14967%
87.01833%
Exclusive reachWeekend.be
Duplication withHLN.be Nina
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (1/5)
55
Source: CIM Internet Survey – Average from October 2018-December 2018
67% of the Weekend.be surfers
do not surf on Nina.be74% of the Weekend.be surfers
do not surf on Morgen-Lifestyle.be
50% of the Weekend.be surfers
do not surf on Nieuwsblad-Lifestyle.be
72% of the Weekend.be surfers
do not surf on Standaard-Lifestyle.be
12+ Nl 12+ Nl
12+ Nl12+ Nl
WWW.ROULARTAMEDIA.BE
244.81793%
18.3507%
Exclusive reachWeekend.be
Duplication with HetBelang van Limburg -Lifestyle
239.66891%
23.4999%
Exclusive reachWeekend.be
Duplication with Gazetvan Antwerpen -Lifestyle
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (2/5)
56
Source: CIM Internet Survey – Average from October 2018-December 2018
91% of the Weekend.be surfers
do not surf on GazetAntwerpen-Lifestyle.be93% of the Weekend.be surfers
do not surf on BelangLimburg-Lifestyle.be
12+ Nl 12+ Nl
WWW.ROULARTAMEDIA.BE
181.08869%
82.07931%
Exclusive reachWeekend.be
Duplication withFlair.be
233.67489%
29.49311%
Exclusive reachWeekend.be
Duplication withFeeling
202.18677%
60.98123%
Exclusive reachWeekend.be
Duplication withLibelle
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (3/5)
57
Source: CIM Internet Survey – Average from October 2018-December 2018
77% of the Weekend.be surfers
do not surf on Libelle.be69% of the Weekend.be surfers
do not surf on Flair.be
89% of the Weekend.be surfers
do not surf on Feeling.be
12+ Nl 12+ Nl
12+ Nl
WWW.ROULARTAMEDIA.BE
61.04189%
7.79611%
Exclusive reachWeekend.be
Duplication withDH.be - Lifestyle
59.22186%
9.61614%
Exclusive reachWeekend.be
Duplication with LeSoir - SoSoir
57.29283%
11.54517%
Exclusive reachWeekend.be
Duplication with LaLibre.be - Lifestyle
64.06393%
4.7747%
Exclusive reachWeekend.be
Duplication withL'Avenir.net - Lifestyle
WEEKEND.BE
EXCLUSIVE SURFERS & DUPLICATION (4/5)
58
Source: CIM Internet Survey – Average from October 2018-December 2018
93% of the Weekend.be surfers
do not surf on Avenir-Lifestyle.be89% of the Weekend.be surfers
do not surf on DH-Lifestyle.be
83% of the Weekend.be surfers
do not surf on LaLibre-Lifestyle.be
86% of the Weekend.be surfers
do not surf on SoSoir.be
12+ Fr 12+ Fr
12+ Fr12+ Fr
WWW.ROULARTAMEDIA.BE
55.82781%
13.01019%
Exclusive reachWeekend.be
Duplication withFlair.be
63.14792%
5.6908%
Exclusive reachWeekend.be
Duplication with Gael
57.42383%
11.41417%
Exclusive reachWeekend.be
Duplication withFemmes d'Aujourdhui
LEVIF.BE
EXCLUSIVE SURFERS & DUPLICATION (5/5)
59
Source: CIM Internet Survey – Average from October 2018-December 2018
83% of the Weekend.be surfers
do not surf on FemmesAujoudhui.be81% of the Weekend.be surfers
do not surf on Flair.be
92% of the Weekend.be surfers
do not surf on Gael.be
12+ Fr 12+ Fr
12+ Fr
WWW.ROULARTAMEDIA.BE
SPORT
60
WWW.ROULARTAMEDIA.BE
SPORTMAGAZINE.BE
61
WWW.ROULARTAMEDIA.BE
SPORTMAGAZINE.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 66.582 33.093 4.728 30.864
Visits 98.925 46.813 11.238 40.874
Page Views 177.084 89.112 21.297 66.675
62
WWW.ROULARTAMEDIA.BE
18-44 Men
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
35,9% 82,2%
52,9% 50,0%
30,5% 51,1%
70,5% 12,9%
SPORTMAGAZINE.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
63
WWW.ROULARTAMEDIA.BE
SPORTMAGAZINE.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 28,8% 15,4% 51,6%
Active 48,6% 38,8% 62,9%
SG1-2 32,5% 23,7% 30,1%
Dutch 66,5% 75,1% 74,2%
Men 87,8% 79,1% 75,9%
Higher educated 52,1% 40,8% 50,1%
SG 1-4 54,2% 44,5% 48,9%
Executive 13,6% 11,8% 12,3%
64
WWW.ROULARTAMEDIA.BE
Nieuwsblad - Nieuwsblad SportwereldHLN.be - Sport
Sporza
Voetbalkrant/Walfoot
RTBF.be - Sport
Gazet van Antwerpen -Sport
Sudinfo - Sport
De Standaard - SportLe Soir - Sport
Sport.be
Het Belang van Limburg -Sport
L'Avenir.net - Sport
De Morgen - Sport
Knack/Levif -Sportmagazine7sur7.be - Sports
VTM - Sport
100
110
120
130
140
150
160
170
0 100.000 200.000 300.000 400.000 500.000 600.000 700.000 800.000 900.000
Se
lec
tivit
y (
ne
t)
Net reach #
Target group : MenDevice : All platforms
SPORTMAGAZINE.BE
MAPPING
65
WWW.ROULARTAMEDIA.BE
47.74175%
16.06725%
Exclusive reachSportmagazine.be
Duplication with DeStandaard - Sport
55.27087%
8.53813%
Exclusive reachSportMagazine.be
Duplication with DeMorgen - Sport
18.90230%
44.90670%
Exclusive reachSportMagazine.be
Duplication withNieuwsbladSportwereld
22.76736%
41.04164%
Exclusive reachSportmagazine.be
Duplication withHLN.be - Sport
SPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (1/4)
66
Source: CIM Internet Survey – Average from October 2018-December 2018
36% of the SportMagazine.be surfers
do not surf on HLN-Sport.be87% of the SportMagazine.be surfers
do not surf on DeMorgen-Sport.be
30% of the SportMagazine.be surfers
do not surf on Nieuwsblad-Sport.be
75% of the SportMagazine.be surfers
do not surf on Standaard-Sport.be
12+ Nl 12+ Nl
12+ Nl12+ Nl
WWW.ROULARTAMEDIA.BE
44.58970%
19.21930%
Exclusive reachSportmagazine.be
Duplication with Gazetvan Antwerpen - Sport
52.97983%
10.82917%
Exclusive reachSportmagazine.be
Duplication with HetBelang van Limburg -Sport
SPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (2/4)
67
Source: CIM Internet Survey – Average from October 2018-December 2018
70% of the SportMagazine.be surfers
do not surf on GazetAntwerpen-Sport.be83% of the SportMagazine.be surfers
do not surf on BelangLimburg-Sport.be
12+ Nl 12+ Nl
49.86978%
13.93922%
Exclusive reachSportmagazine.be
Duplication withSport.be
78% of the SportMagazine.be surfers
do not surf on Sport.be
20.36132%
43.44768%
Exclusive reachSportmagazine.be
Duplication withSporza
32% of the SportMagazine.be surfers
do not surf on Sporza.be
12+ Nl12+ Nl
WWW.ROULARTAMEDIA.BE
10.19648%
11.00852%
Exclusive reachSportMagazine.be
Duplication withDH.be - Sports
15.14871%
6.05629%
Exclusive reachSportmagazine.be
Duplication with LeSoir - Sport
19.17130%
44.63770%
Exclusive reachSportmagazine.be
Duplication with LaLibre.be - Sports
14.34668%
6.85832%
Exclusive reachSportMagazine.be
Duplication withAvenir.be - Sport
SPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (3/4)
68
Source: CIM Internet Survey – Average from October 2018-December 2018
68% of the SportMagazine.be surfers
do not surf on Avenir-Sport.net48% of the SportMagazine.be surfers
do not surf on DH-Sports.be
30% of the SportMagazine.be surfers
do not surf on LaLibre-Sports.be
71% of the SportMagazine.be surfers
do not surf on LeSoir-Sport.be
12+ Fr 12+ Fr
12+ Fr12+ Fr
WWW.ROULARTAMEDIA.BE
19.21691%
1.9889%
Exclusive reachSportmagazine.be
Duplication with7sur7.be - Sport
19.48692%
1.7188%
Exclusive reachSportmagazine.be
Duplication withSport.be
10.99152%
10.21348%
Exclusive reachSportMagazine.be
Duplication withRTBF.be - Sport
14.92170%
6.28330%
Exclusive reachSportmagazine.be
Duplication withSudinfo.be - Sport
SPORTMAGAZINE.BE
EXCLUSIVE SURFERS & DUPLICATION (4/4)
69
Source: CIM Internet Survey – Average from October 2018-December 2018
70% of the SportMagazine.be surfers
do not surf on Sudinfo-Sport.be91% of the SportMagazine.be surfers
do not surf on 7sur7-Sport.be
52% of the SportMagazine.be surfers
do not surf on RTBF-Sport.be
92% of the SportMagazine.be surfers
do not surf on Sport.be
12+ Fr 12+ Fr
12+ Fr12+ Fr
WWW.ROULARTAMEDIA.BE
WOMEN BRANDS
70
WWW.ROULARTAMEDIA.BE
OUR DIGITAL OFFER
OUR WOMEN BRANDS
71
WWW.ROULARTAMEDIA.BE
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
January 2018 February March April May June July August September October November December
Flair Gael/Feeling
Libelle+Femmes d'Aujourd'hui Flair - Fashionista
Libelle Lekker Libelle Mama+FdA Mamans
OUR WOMEN BRANDS
KEY FIGURES - NET REACH - Monthly evolutions per section
72
Source: CIM Internet Survey –2018 / * July 2018: Roularta welcomes Women Brands
*
WWW.ROULARTAMEDIA.BE
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
3.500.000
4.000.000
4.500.000
5.000.000
January 2018 February March April May June July August September October November December
Flair Gael/Feeling
Libelle+Femmes d'Aujourd'hui Flair - Fashionista
Libelle Lekker Libelle Mama+FdA Mamans
OUR WOMEN BRANDS
KEY FIGURES - VISITS - Monthly evolutions per section
73
Source: CIM Internet Survey –2018 / * July 2018: Roularta welcomes Women Brands
*
WWW.ROULARTAMEDIA.BE
0
1.000.000
2.000.000
3.000.000
4.000.000
5.000.000
6.000.000
7.000.000
8.000.000
9.000.000
January 2018 February March April May June July August September October Novembre December
Flair Gael/Feeling
Libelle+Femmes d'Aujourd'hui Flair - Fashionista
Libelle Lekker Libelle Mama+FdA Mamans
OUR WOMEN BRANDS
KEY FIGURES - PAGE VIEWS - Monthly evolutions per section
74
Source: CIM Internet Survey –2018 / * July 2018: Roularta welcomes Women Brands
*
WWW.ROULARTAMEDIA.BE
364.38182%
80.28618%
Exclusive reachLibelle
Duplication withFeeling
614.58885%
111.92015%
Exclusive reach Flair Nl
Duplication withFeeling
264.59160%
180.07640%
Exclusive reach Libelle
Duplication with Flair Nl
OUR WOMEN BRANDS
EXCLUSIVE SURFERS & DUPLICATION (1/2)
75
Source: CIM Internet Survey – Average from October 2018-December 2018
60% of the Libelle.be surfers
do not surf on Flair.be82% of the Libelle.be surfers
do not surf on Feeling.be
85% of the Flair.be surfers
do not surf on Feeling.be
12+ Nl 12+ Nl
12+ Nl
WWW.ROULARTAMEDIA.BE
128.47991%
12.3039%
Exclusive reachFemmes_dAujourdhui
Duplication with Gael
214.40295%
10.4705%
Exclusive reach Flair Fr
Duplication with Gael
105.54075%
35.24225%
Exclusive reachFemmes_dAujourdhui
Duplication with Flair Fr
OUR WOMEN BRANDS
EXCLUSIVE SURFERS & DUPLICATION (2/2)
76
Source: CIM Internet Survey – Average from October 2018-December 2018
75% of the FemmesAujourdhui.be surfers
do not surf on Flair.be91% of the FemmesAujourdhui.be surfers
do not surf on Gael.be
94% of the Flair.be surfers
do not surf on Gael.be
12+ Fr 12+ Fr
12+ Fr
WWW.ROULARTAMEDIA.BE
LIBELLE.BE/FEMMESDAUJOURDHUI.BE
77
WWW.ROULARTAMEDIA.BE
LIBELLE.BE/FEMMESDAUJOURDHUI.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 660.112 254.428 148.489 467.642
Visits 1.652.041 462.052 283.380 906.609
Page Views 3.546.515 1.154.458 655.393 1.736.664
78
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
48,5% 85,5%
63,6% 46,2%
28,0% 49,4%
77,6% 7,0%
LIBELLE.BE/FEMMESDAUJOURDHUI.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
79
WWW.ROULARTAMEDIA.BE
LIBELLE.BE/FEMMESDAUJOURDHUI.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 49,7% 30,2% 54,5%
Active 66,4% 52,7% 65,7%
SG1-2 33,7% 18,9% 27,3%
Dutch 76,9% 82,1% 76,5%
Women 85,3% 91,3% 83,6%
Higher educated 57,0% 28,9% 44,9%
SG 1-4 58,6% 36,1% 47,9%
Executive 5,7% 7,6% 7,8%
80
WWW.ROULARTAMEDIA.BE
FLAIR.BE
81
WWW.ROULARTAMEDIA.BE
FLAIR.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 1.060.929 274.033 108.588 882.992
Visits 4.110.256 582.732 270.393 3.257.131
Page Views 6.155.012 1.111.856 416.855 4.626.301
82
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
83,9% 90,8%
55,8% 44,4%
33,8% 51,6%
82,2% 4,7%
FLAIR.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
83
WWW.ROULARTAMEDIA.BE
FLAIR.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 88,5% 75,5% 83,5%
Active 57,6% 61,8% 54,8%
SG1-2 40,9% 20,6% 33,1%
Dutch 80,1% 84,0% 82,6%
Women 88,9% 87,1% 91,5%
Higher educated 54,6% 37,2% 42,4%
SG 1-4 67,1% 41,7% 48,7%
Executive 3,2% 7,5% 4,9%
84
WWW.ROULARTAMEDIA.BE
FEELING.BE/GAEL.BE
85
WWW.ROULARTAMEDIA.BE
FEELING.BE/GAEL.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 269.292 86.675 38.346 185.320
Visits 578.790 142.287 69.130 367.373
Page Views 1.027.470 320.547 131.642 575.281
86
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
62,0% 87,7%
63,9% 50,2%
34,0% 52,8%
82,6% 8,7%
FEELING.BE/GAEL.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
87
WWW.ROULARTAMEDIA.BE
FEELING.BE/GAEL.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 53,2% 20,0% 77,4%
Active 65,0% 54,8% 65,4%
SG1-2 52,1% 18,7% 26,6%
Dutch 72,1% 87,9% 87,8%
Women 88,0% 73,1% 91,0%
Higher educated 65,4% 37,3% 43,9%
SG 1-4 69,2% 36,2% 46,7%
Executive 7,9% 19,3% 6,7%
88
WWW.ROULARTAMEDIA.BE
FASHIONISTA.BE
89
WWW.ROULARTAMEDIA.BE
FASHIONISTA.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 71.920 18.345 6.475 54.605
Visits 107.381 21.765 6.475 79.141
Page Views 154.157 42.462 9.807 101.888
90
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
80,8% 85,8%
40,0% 38,6%
24,4% 44,9%
97,3% 5,0%
FASHIONISTA.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
91
WWW.ROULARTAMEDIA.BE
FASHIONISTA.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 93,1% 69,8% 77,5%
Active 29,0% 46,1% 43,2%
SG1-2 36,9% 20,5% 20,5%
Dutch 99,3% 85,0% 97,7%
Women 87,0% 75,5% 86,3%
Higher educated 43,6% 11,3% 39,0%
SG 1-4 72,0% 26,7% 37,2%
Executive 3,2% 3,5% 5,7%
92
WWW.ROULARTAMEDIA.BE
LIBELLE-LEKKER.BE
93
WWW.ROULARTAMEDIA.BE
LIBELLE-LEKKER.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 878.869 382.741 255.511 590.477
Visits 2.930.865 825.781 622.374 1.482.710
Page Views 7.803.300 2.847.717 1.779.013 3.176.570
94
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
56,4% 78,5%
70,3% 45,3%
36,3% 57,2%
99,0% 8,4%
LIBELLE-LEKKER.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
95
WWW.ROULARTAMEDIA.BE
LIBELLE-LEKKER.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 54,4% 44,5% 63,8%
Active 69,1% 66,8% 73,0%
SG1-2 47,1% 25,0% 32,6%
Dutch 99,5% 99,9% 98,2%
Women 80,3% 79,9% 76,4%
Higher educated 46,5% 37,3% 48,1%
SG 1-4 65,3% 50,1% 53,8%
Executive 7,4% 8,7% 9,1%
96
WWW.ROULARTAMEDIA.BE
MAMA.LIBELLE.BE/MAMANS.FEMMESDAUJOURDHUI.BE
97
WWW.ROULARTAMEDIA.BE
MAMA.LIBELLE.BE/MAMANS.FEMMESDAUJOURDHUI.BE
KEY FIGURES
Source: CIM Internet Survey – December 2018
Real Users 282.250 50.585 32.834 218.441
Visits 538.079 81.262 41.288 415.529
Page Views 761.784 119.413 62.199 580.171
98
WWW.ROULARTAMEDIA.BE
18-44 Women
Active Higher Educated
SG 1-2 SG 1-4
Dutch-speaking Executives
89,6% 89,3%
77,1% 53,3%
38,2% 58,5%
89,0% 7,6%
MAMA.LIBELLE.BE/MAMANS.FEMMESDAUJOURDHUI.BE
PROFILE ALL DEVICES
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
99
WWW.ROULARTAMEDIA.BE
MAMA.LIBELLE.BE/MAMANS.FEMMESDAUJOURDHUI.BE
PROFILE PER DEVICE
Source: CIM Internet Survey – Average from October 2018-December 2018 – Profile based on pageviews
18-44 83,4% 76,2% 92,4%
Active 85,2% 68,9% 76,1%
SG1-2 45,1% 32,1% 37,2%
Dutch 88,9% 92,2% 88,7%
Women 80,2% 85,2% 91,8%
Higher educated 56,6% 48,1% 53,1%
SG 1-4 74,7% 50,4% 55,6%
Executive 7,7% 9,2% 7,4%
100
WWW.ROULARTAMEDIA.BE
THANK YOU FOR
YOUR ATTENTION
www.roulartamedia.be
/
101