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Oracle Digital Business Transformation and IoTErmin PrašovićOracle Enterprise ArchitectOracle BH11.05.2017
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 2
Gartner: Digital Business Defined
• Digital business is the creation of
new business designs by blurring
the physical and digital worlds.
• Digital business is specifically
focused on the peer exchange
and communication between
business (including process and
information), people and
physical things as equal entities.
Source: Gartner http://www.gartner.com/it-glossary/digital-business /
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Digital Business Enablers
Mobile Computing Social NetworkingBig Data & Analytics
Cloud Computing Internet of Things
• Trending In -
Worldwide, the
number of mobile
users overtook the
number of desktop
users.
• Transformation -
From browser-based
application access to
data center apps and
data.
• Contextual -
Location-based
services, calendar,
etc. increase value
and enrich the user
experience.
• Consumer-driven
sales - What
consumers have to
say about a product
or service VS. what a
vendor has to say.
• Social networking -
Channel for learning
about new products
and services.
• Social presence -
Interests, likes, and
dislikes help target
customers.
• Real-Time Marketing
- Listening and
responding.
• Volume - “According
to IDC statistics, from
2005 to 2020, the
global volume of data
will grow by a factor
of 300 …”
• Value - “Early
adopters of Big Data
analytics have gained
a significant lead over
the rest of the
corporate world.”
Bain & Company
report.
• Time to market -
Shortest time to
provision hardware
and software.
• Barrier to Entry -
Smalled investment
required to enter a
new market and
create an advantage
via software and
social marketing.
• Growth on Demand -
No need to
accurately forecast
load and growth
rates.
• Evolution - Today’s
sensors are 1
billion times
better (1.000x
lighter, 1.000x
cheaper and
1.000x the
resolution) than
only 40 years ago.
• Growth - By 2020,
estimated 25
billion IoT devices
connected to the
Internet. (Gartner)
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The Internet of Things is Here
4
$3 Trillionmarket by 2020
IDC
25BillionDevices by 2020
Gartner
10%of theworld’s databy 2020
IDC
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The IoT Forecasts and Predictions – McKinsey & Co.
Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016
Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016
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The IoT Forecasts and Predictions – McKinsey & Co.
Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016
Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016
SOURCE: World
Population forecast
(Census.gov), IDC IoT
forecast
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The IoT Forecasts and Predictions – McKinsey & Co.
Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016
Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016
SOURCE: World
Population forecast
(Census.gov), IDC IoT
forecast
Explosive growth in device to
device traffic will introduce
new challenges in areas such
as bandwidth, management
and security.
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Break / Fixor Scheduled
PreventivePredictivePrescriptive
Ownership As a Service
Static Analytics
Big-DataReal-Time Analytics
Central Service
Self-Serve / Self-Guided Service
Asset Maintenance
Business Analytics Service
Consumption Model
Why IoT is Important?
The world is changing … and the new business models emerge
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IoT + Big Data Application
7
You Need ... IoT + Big Data Application
Maintenance
Break / Fixor Scheduled
PreventativePredictivePrescriptive
Ownership As a Service
Static Analytics
Big-DataReal-Time Analytics
Central Service
Self-Serve / Self-Guided Service
Business Analytics Service
Consumption Model
Devices / Sensors
Big Data Platform
IoT Platform
Historic and Contextual
Data
New business value is created with IoT + Big Data Application
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Oracle Cloud
A complete, open, and
secure platform that spans
all layers of the cloud, and
provides choice and access
to innovation for all
What We Built
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13 Infrastructure Services and more to come!
Oracle Cloud IaaS ServicesBuilt your own Cloud
applications based on:
• Compute Cloud
• Storage Cloud
• Network Cloud
• Virtual VMWare and KVM (Ravello)
• or even using Bare Metal Cloud
services
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Oracle Cloud SaaS ServicesIoT Applications Out-of-the-Box• IoT Asset Monitoring Cloud - Real-time insights
from connected assets to drive predictive
maintenance, optimized SCM, and improved
customer experiences.
• IoT Production Monitoring Cloud - Industry 4.0
made simple with best-in-class production
monitoring for factory, product, and machine.
• IoT Fleet Monitoring Cloud - Deliver the
predictive power of IoT to know when any
connected vehicle needs service, adjust logistics
operations, and avoid downtime.
• IoT Connected Worker Cloud - Ensure worker
health and safety, achieve better regulatory
compliance, and gain real-time visibility into
worker health, location, and work environment.
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38 Platform Services and more to come!
Internet of Things Platform
Cloud Service and related
services
• Oracle Integration Cloud Service
• Oracle Process Cloud Service
• Oracle Mobile Cloud Service
• Oracle Business Intelligence Cloud
Service and Data Visualization
• Oracle Big Data Cloud Services
• Big Data Preparation
• Big Data Discovery
• Big Data – Compute Edition
• Analytics Cloud Service
Oracle Cloud PaaS Services
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How do I collect data from intelligent devices?
13
• Abstract complexity associated with device connectivity
• Standardize integration of devices with enterprise
Building an IoT application: Key Challenges
How do I analyze IoT Data?
• Reduce noise and detect business events at real-time
• Enable historical big-data analysis
How do I integrate IoT data & events with enterprise infrastructure?
• Make enterprise processes IoT friendly
• Allow enterprise & mobile applications to control devices
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IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
Connect
Abstract complexity associated
with device connectivity
Standardize integration of devices
with enterprise
Oracle Internet of Things Cloud Service
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IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
AnalyzeReduce noise and detect business
events at real-time
Enable historical big-data analysis
Stream Processing
Event Store
Data Enrichment
Oracle Internet of Things Cloud Service
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IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
IntegrateMake enterprise processes IoT
friendly
Allow enterprise & mobile
applications to control devices
Integration Cloud
Service
BI & Big Data
Cloud Service
Oracle
Cloud
Services
Mobile Cloud
Service
3rd party
apps
Industry
Vertical Apps
Enterprise Apps
Cloud or On Premise
Manufacturing
Transportation
Service
Mgmt
Asset Mgmt
Enterprise
Connectivity
REST APIs
Control
Stream Processing
Event Store
Data Enrichment
Oracle Internet of Things Cloud Service
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Integration Cloud
Service
BI & Big Data
Cloud Service
Oracle
Cloud
Services
Mobile Cloud
Service
3rd party
apps
Industry
Vertical Apps
Enterprise Apps
Cloud or On Premise
Manufacturing
Transportation
Service
Mgmt
Asset Mgmt
Connect 3rd party gateways using
Gateway Software
Flexible
Topologies
Connect 3rd party gateways using
Client Library
Connect 3rd party devices directly
using REST APIs
IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
Enterprise
Connectivity
REST APIs
Control
Stream Processing
Event Store
Data Enrichment
Oracle Internet of Things Cloud Service
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Integration Cloud
Service
BI & Big Data
Cloud Service
Oracle
Cloud
Services
Mobile Cloud
Service
3rd party
apps
Industry
Vertical Apps
Enterprise Apps
Cloud or On Premise
Manufacturing
Transportation
Service
Mgmt
Asset Mgmt
3rd party gateway
s/w with Oracle IoT
Client Library
Oracle IoT CS
Gateway s/wIndirectly
connected
Devices
Directly connected
device
IoT Cloud Service Client Libraries & Gateway
Firewall
IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
IoT Cloud Service
Device
Virtualization
High Speed
Messaging
Endpoint
Management
Enterprise
Connectivity
REST APIs
Control
Stream Processing
Event Store
Data Enrichment
Oracle Internet of Things Cloud Service
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Oracle Internet of Things Cloud Service
16
CXSERVICEMGMT
SCM
ERPCRM HCM
OTM CLM EPM
TOA PLM EBS
ApplicationsIoT Devices
IoT Cloud Service
Connect Analyze Integrate
Client Software Libraries and Gateways
Client Software Libraries and Gateways enable you
to connect devices to Oracle IoT Cloud Service over
HTTPs or MQTT, and are available for a range of
programing environments, including: Android, Posix,
Windows, mbed, iOS, Java SE, and JavaScript
Enterprise and Cloud Applications
Interface to IoT CSApplications use IoT Cloud Service REST API
to communicate with devices and
distributed applications in the IoT Cloud
Service solution.
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
How Oracle IoT Cloud Service WorksOracle IoT Cloud Service Messaging
IoT Cloud ServiceIoT Cloud Service
Make REST requests, return
responses
Make REST requests, return
responses
HVAC system uses
IoT Cloud Service
REST API to send
and receive
messages from
Cloud Service
Enterprise applications use IoT
Cloud Service REST API to
communicate with devices and
distributed applications in the IoT
Cloud Service solution
IoT Cloud Service provides as a Device Messaging server for exchanging REST requests
between devices and enterprise applications
IoT Cloud Service processes
messages via user
configured message flows
Device
Messaging
HVAC System - Heating, Ventilation, and Air Conditioning
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Anatomy of an IoT Application in Oracle IoT CS
IoT Application
Devices Analytics Integrations
Device Type
Device Model
Device Selection
Software
Data Streams
Explorations
Enterprise Software
Built-in Integrations
Device Type• Directly Connected Device
• Gateway
• Device Connected Via Gateway
HVAC - Heating, Ventilation, and Air Conditioning
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Anatomy of an IoT Application in Oracle IoT CS
IoT Application
Devices Analytics Integrations
Device Type
Device Model
Device Selection
Software
Data Streams
Explorations
Enterprise Software
Built-in Integrations
Device Type• Directly Connected Device
• Gateway
• Device Connected Via Gateway
HVAC - Heating, Ventilation, and Air Conditioning
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Anatomy of an IoT Application in Oracle IoT CS
IoT Application
Devices Analytics Integrations
Device Type
Device Model
Device Selection
Software
Data Streams
Explorations
Enterprise Software
Built-in Integrations
Device Type• Directly Connected Device
• Gateway
• Device Connected Via Gateway
HVAC - Heating, Ventilation, and Air Conditioning
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Anatomy of an IoT Application in Oracle IoT CS
IoT Application
Devices Analytics Integrations
Device Type
Device Model
Device Selection
Software
Data Streams
Explorations
Enterprise Software
Built-in Integrations
Device Type• Directly Connected Device
• Gateway
• Device Connected Via Gateway
HVAC - Heating, Ventilation, and Air Conditioning
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Service Excellence
Bu
sin
ess
Va
lue
Phase 1
Predictive Analytics
Phase 3
Connected Assets
Phase 2
IoT Platform Business Goals – IoT Deployment Phases
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Connect and stream• In hours, not
weeks
Data Lake• Painless
plumbing
Out of the box
Dashboard• Health• Performance• Location
Service Excellence
Bu
sin
ess
Va
lue
Phase 1
Predictive Analytics
Phase 3
Connected Assets
Phase 2
IoT Platform Business Goals – IoT Deployment Phases
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Connect and stream• In hours, not
weeks
Data Lake• Painless
plumbing
Out of the box
Dashboard• Health• Performance• Location
Domain Expert• Business
User friendly experience
Predictive Model• Productivity
of Data Scientists
Forecasting• Real time
insights
Service Excellence
Bu
sin
ess
Va
lue
Phase 1
Predictive Analytics
Phase 3
Connected Assets
Phase 2
IoT Platform Business Goals – IoT Deployment Phases
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Business App Integration• No
integration tax
Business Transformation• Pump-hour as a
service
Connect and stream• In hours, not
weeks
Data Lake• Painless
plumbing
Out of the box
Dashboard• Health• Performance• Location
Domain Expert• Business
User friendly experience
Predictive Model• Productivity
of Data Scientists
Forecasting• Real time
insights
Service Excellence
Bu
sin
ess
Va
lue
Phase 1
Predictive Analytics
Phase 3
Connected Assets
Phase 2
IoT Platform Business Goals – IoT Deployment Phases
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Digital Business Transformation - From IoT to Predictive Analytics
IoT DataData in Motion
Big DataCombined
with
Applied
to
Intelligent Algorithms
Resultsin
Actionable Insights &
PredictionsData at Rest
Predictive
Models using regression,
classificationand machine
learning algorithms
Insights and Predictions about:
• Quality of a batch of products from a manufacturing run
• Impending failures & maintenance requirements for the production machinery
Streaming Data Contextual
• ERP data• Repairs history• Factory floor
logs
Historical
• Data from good and bad batches of production
Connected Assets
Social data
Environmental
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The IoT Forecasts and Predictions - ForresterSource: Forrester, The Internet Of Things Heat Map, 2016 Where IoT Will Have The Biggest Impact On Digital Business by Michele Pelino and Frank E. Gillett January 14, 2016(courtesy of Cloudera reprint)
Forbes - Roundup Of Internet Of Things Forecasts And Market Estimates, November 2016
Hot Applications• Fleet management in
transportation
• Security and surveillance
applications in government
• Inventory and warehouse
management applications in retail
• Industrial asset management in
primary manufacturing
• Smart products in healthcare
• Energy management in the utilities
sector
• Supply chain management in
pharmaceuticals
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Three ways for a company to enter the IoT game
• Initiate own IoT platform build-up by setting up minimal platform, first
use cases, and ramp-up ecosystem by inviting partners and customer
• Ally with other companies within or beyond the industry in a coopetition
model to jointly build-up an IoT platform focusing on the respective
products
• Join existing ecosystems by defining a clear value proposition to find a
value-adding spot
Source: Internet of Things The IoT opportunity – Are you ready to capture a once-in-a-lifetime value pool? Chris Ip (叶远扬) Hong Kong IoT Conference 21 June 2016
Independently of the chosen approach, current industry dynamics show
that future leaders in the IoT game need to act now.