Operational PlanOperational Plan
Team:Team:Carlos GalavizCarlos Galaviz
Danny PachecoDanny PachecoRichard WangRichard WangFrancis CruzFrancis CruzAmy NguyenAmy Nguyen
Market AnalysisMarket Analysis
Based on the numbers given to Based on the numbers given to us by Marketing of 1115 books us by Marketing of 1115 books per quarter we are scaling down per quarter we are scaling down our level of operations.our level of operations.
While still servicing the 6 While still servicing the 6 campuses of Cal Poly, UCR, campuses of Cal Poly, UCR, UCLA, USC, Cal State Fullerton UCLA, USC, Cal State Fullerton and Cal State L.A.and Cal State L.A.
E-CommerceE-Commerce
Customer ExperienceCustomer Experience Site DesignSite Design Attracting CustomersAttracting Customers Repeat CustomersRepeat Customers
Distribution and LogisticsDistribution and Logistics
Kind of capacity Kind of capacity for sales for sales supportsupport
Delivery method Delivery method of textbooksof textbooks
Sales processSales process TrailerTrailer Location of Location of
trailertrailer
Resource RequirementsResource Requirements
Administrative ResourcesAdministrative Resources Resources needed to support Resources needed to support
operationsoperations Cost to secure resourcesCost to secure resources
CostsCosts
Salaries: Full-time $150,000Salaries: Full-time $150,000 Wages: On-Call / Part-Time $15,360Wages: On-Call / Part-Time $15,360 Computers and computer peripherals $3,000 Computers and computer peripherals $3,000 Marketing materials (including advertisements and Marketing materials (including advertisements and
customization of trailer, uniforms, promotional customization of trailer, uniforms, promotional items) $6,000 items) $6,000
POS Systems. (Includes computer, printer, barcode POS Systems. (Includes computer, printer, barcode scanner, inventory management software, credit scanner, inventory management software, credit card terminal) $4,500 card terminal) $4,500
Display Materials / Racks $1,000Display Materials / Racks $1,000 Physical site design $1,000Physical site design $1,000 Office furniture and supplies $6,000Office furniture and supplies $6,000 [1][1] Salaries based on % of industry avg. of $40,000. Salaries based on % of industry avg. of $40,000. [2] 5 part-time workers working 32 hours a week 12 [2] 5 part-time workers working 32 hours a week 12
weeks out of weeks out of the year @ $8/hrthe year @ $8/hr
Zero-Inventory TheoryZero-Inventory Theory
Feasible?Feasible? Logical operation requirementLogical operation requirement InterpretationInterpretation
BookT
ruck
Web
Site
Books
PublisherStudent
Sell usedbook
StudentCampusStudent
Order
StudentHome
ScalabilityScalability
Our operational plan is small, Our operational plan is small, flexible, mobile and fortunately flexible, mobile and fortunately scalable.scalable.
We can increase our operations We can increase our operations by acquiring more, and bigger by acquiring more, and bigger trailers and actual tractors.trailers and actual tractors.
Future AcquisitionsFuture Acquisitions