Operational PlanOperational Plan

Team:Team:Carlos GalavizCarlos Galaviz

Danny PachecoDanny PachecoRichard WangRichard WangFrancis CruzFrancis CruzAmy NguyenAmy Nguyen

Market AnalysisMarket Analysis

Based on the numbers given to Based on the numbers given to us by Marketing of 1115 books us by Marketing of 1115 books per quarter we are scaling down per quarter we are scaling down our level of operations.our level of operations.

While still servicing the 6 While still servicing the 6 campuses of Cal Poly, UCR, campuses of Cal Poly, UCR, UCLA, USC, Cal State Fullerton UCLA, USC, Cal State Fullerton and Cal State L.A.and Cal State L.A.

E-CommerceE-Commerce

Customer ExperienceCustomer Experience Site DesignSite Design Attracting CustomersAttracting Customers Repeat CustomersRepeat Customers

Distribution and LogisticsDistribution and Logistics

Kind of capacity Kind of capacity for sales for sales supportsupport

Delivery method Delivery method of textbooksof textbooks

Sales processSales process TrailerTrailer Location of Location of

trailertrailer

Resource RequirementsResource Requirements

Administrative ResourcesAdministrative Resources Resources needed to support Resources needed to support

operationsoperations Cost to secure resourcesCost to secure resources

CostsCosts

Salaries: Full-time $150,000Salaries: Full-time $150,000 Wages: On-Call / Part-Time $15,360Wages: On-Call / Part-Time $15,360 Computers and computer peripherals $3,000 Computers and computer peripherals $3,000 Marketing materials (including advertisements and Marketing materials (including advertisements and

customization of trailer, uniforms, promotional customization of trailer, uniforms, promotional items) $6,000 items) $6,000

POS Systems. (Includes computer, printer, barcode POS Systems. (Includes computer, printer, barcode scanner, inventory management software, credit scanner, inventory management software, credit card terminal) $4,500 card terminal) $4,500

Display Materials / Racks $1,000Display Materials / Racks $1,000 Physical site design $1,000Physical site design $1,000 Office furniture and supplies $6,000Office furniture and supplies $6,000 [1][1] Salaries based on % of industry avg. of $40,000. Salaries based on % of industry avg. of $40,000. [2] 5 part-time workers working 32 hours a week 12 [2] 5 part-time workers working 32 hours a week 12

weeks out of weeks out of the year @ $8/hrthe year @ $8/hr

Zero-Inventory TheoryZero-Inventory Theory

Feasible?Feasible? Logical operation requirementLogical operation requirement InterpretationInterpretation

BookT

ruck

Web

Site

Books

PublisherStudent

Sell usedbook

StudentCampusStudent

Order

StudentHome

ScalabilityScalability

Our operational plan is small, Our operational plan is small, flexible, mobile and fortunately flexible, mobile and fortunately scalable.scalable.

We can increase our operations We can increase our operations by acquiring more, and bigger by acquiring more, and bigger trailers and actual tractors.trailers and actual tractors.

Future AcquisitionsFuture Acquisitions