Open and activatedesign thinking, environmental sustainability and human behaviour
Franco PapeschiTory Dunn
Vodafone Group User Experience
Mobile Monday 18 January 2010
Copyright 2010 Vodafone
Version 2.0for Mobile Monday London
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Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
aimed at helping people understand and modify their impact on the environment
This talk covers some of the things we learned from these projects, and others we’ve encountered along the way
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3 20 January 2010
Process innovation:
Open participation and transparent outputs
Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/
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4 20 January 2010
Co-design and open prototyping
Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/
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http://tinyurl.com/betavine-sustainability
28 developers / approx 25 spectators
9 teams submitted projects to the competition, including
Carbon.to – carbon equivalents translator
iGoGreen & weGoGreen – personal/community green progress tool
cross-modal transport calculator
free.near.me – location freecycle-type service aggregator
individual and community sustainability game
Green Map cloud/Android/iPhone implementation
AMEE / Google mash-up
Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic
EcoMo09 participation
Event JudgesChris Burgess, Vodafone Group Director of Corporate Responsibility
Tanya Cordrey, General Manager, Environment at Guardian News and Media
James Goodman, Head of Futures at Forum for the Future
Tom Hume, Managing Director of Future Platforms
Steve Wolak, Head of Betavine, Vodafone Group R&D
Workshops given by Pachube, AMEE and Earth Open Source
Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic
EcoMo09 judges and data support
Newrelationships
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Industry contexts for sustainability activity
Functionalpractice
Changingbehaviour
Technology/ R & D
For example:
Base station and network energy
Office practices
Logistics
New materials
Cradle to cradle manufacture
Alternative charging /power sources
Collaborations within industry and cross-industry
Mobile tools and services for users and communities
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Context: Technology activism
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Aiming to turn data into action
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Individuals are interested in contributing
howeverCC | Andrew* http://www.flickr.com/photos/nez/1181091743/
CC | The RSA http://www.flickr.com/photos/
the_rsa/3886952782/
CC | celestehhttp://www.flickr.com/photos/celesteh/3404805434/
CC | secretlondon123on http://www.flickr.com/photos/secretlondon/3396892516/
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12 20 January 2010
Most individuals cannot visualise their impact in a wider context
Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
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Even with the wide range of calculators and tools available, most people are not able to understand their impact
Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edisonhttp://www.carbonfootprint.com/ Carbon Footprint Ltdhttp://www.diykyoto.com/uk DIY Kyotowww.dopplr.com Dopplr carbon calculator
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20 January 2010
Picture by Digon3 | Attribution 2.0 Share-alike Generic | http://www.flickr.com/photos/47705377@N00/505196721
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Mobile devices are uniquely positioned to:
read activity data and
deliver information to individualsdirectly in context of activity
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Picture by jurvetson | Attribution 2.0 Generic | http://www.flickr.com/photos/44124348109@N01/64615651
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Designing to persuade and foster social support of behaviour change is equally as important as interpreting data
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Design intent
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Our work with sustainability activists and experts has shown the need for
•a “path to participation”
and that
•different tools can provide access to different points on the path
REDUCE, REUSE, RECYCLE +RETHINK
viaInforming decision making
Monitoring progress and providing feedback
Collaborating
Providing alternatives
ideally with enjoyment
Design supporting individual and social changeDesigning services & products to support classic sustainability actions
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Yes,But
How?
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Make people aware of WHAT they are doing and what is happening
Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
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Personal informatics & visualisation
Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)
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Making the measurement relevant
Cross-Modal travel comparison tool Tom Parker (EcoMo09 competition)
http://tinyurl.com/ecomo09-travel
Carbon footprint translator Carbon.to (EcoMo09 competition)
http://tinyurl.com/ecomo09-carbon-to
Participant
Participant
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Revealing the invisible
Good CommuteCarbon Tippy Toes concept illustration
http://tinyurl.com/good-commute
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2 Monitor progress
Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/
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Wattson + Holmes
The Wattson device displays a readout of your energy usage in cost or in watts, and, on the underside, coloured lights show how much energy you are using compared to your average usage.
Data come from a sensor that clips onto one of the electricity mains cables and is sent via a transmitter to the Wattson.
Understand the current state
Images: screen grabs fromhttp://www.diykyoto.com/uk
i.Go.Green / we.Go.GreenMobile widget game that tracks the improvement of an individual’s (or communities’) sustainability. It gives a live feed update of a person’s (or team’s) environmental impact, based on a range of activities, such as travel and electricity use.Andreas Muth
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Carbon DiemMobile app that calculates the user’s carbon footprint. It identifies the user’s mode of transport through speed and distance data (via the handset’s GPS).Users can set personal targets and compare against others.
Images: screen grabs fromhttp://www.carbondiem.com
Understand the current state
Participant
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Set goals and follow progress
Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/
Nike+http://tinyurl.com/noenbu
Booyahhttp://www.booyah.com
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3 Provide alternatives
Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/
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Alternatives in manageable chunks
http://www.energysavingtrust.org.uk/calculator/start
Carbon calculator Energy Saving Trust
AMEE + Google maps
http://tinyurl.com/ecomo09-AMEEmashup
OPOWERhttp://www.opower.com/
Participant
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29 20 January 2010
Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/
4 Fun is a gamechanger
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Personality
Generation Green
Tio –Tim Holley
http://www.generationgreen.co.uk/games/eco-rangers
http://www.timholley.de/Design_Home.html
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Competition and gameplayUltimate-G /Carbon Tippy Toesconcept illustration http://tinyurl.com/ultimate-green
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Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/
5 Build on our social nature
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Supportive social pressure
Nike +http://tinyurl.com/noenbu
OPOWERhttp://www.opower.com/
JoinMehttp://www.join-me.co.uk/
http://www.weightwatchers.com/
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Aiming to complete the circle: some examples
AMEE
Dopplr Annual report
Pachube
TioWeightWatchers
Ultimate GNDL game
Nike +
oPower
iGoGreen
Objects with Attitude
Carbon.to
Cross-Modal Calculator
Good Commute
Wattson
Carbon Diem
Pachube
AMEE
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Some design principles
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Design systems that support change, not just features
Involve people in the creation and delivery of services.
Data gives an unprecedented level of information, but must be made meaningful
We don’t base our choices on information alone
Context is king
Help people deepen their participation Use social dynamics to foster change
Sustainable fun (low impact + long term + generative)
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Thank youhttp://tinyurl.com/betavine-sustainabilityProject blog: