Open And Activate, Mobile Monday, London Jan 2010

Open and activatedesign thinking, environmental sustainability and human behaviour

Franco PapeschiTory Dunn

Vodafone Group User Experience

Mobile Monday 18 January 2010

Copyright 2010 Vodafone

Version 2.0for Mobile Monday London

Vodafone User Experience | Sustainability

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Carbon Tippy Toes and EcoMo09

2 projects exploring

mobile/web tools and services

aimed at helping people understand and modify their impact on the environment

This talk covers some of the things we learned from these projects, and others we’ve encountered along the way


3 20 January 2010

Process innovation:

Open participation and transparent outputs

Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/


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Co-design and open prototyping

Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/


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http://tinyurl.com/betavine-sustainability

28 developers / approx 25 spectators

9 teams submitted projects to the competition, including

Carbon.to – carbon equivalents translator

iGoGreen & weGoGreen – personal/community green progress tool

cross-modal transport calculator

free.near.me – location freecycle-type service aggregator

individual and community sustainability game

Green Map cloud/Android/iPhone implementation

AMEE / Google mash-up

Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic

EcoMo09 participation

Event JudgesChris Burgess, Vodafone Group Director of Corporate Responsibility

Tanya Cordrey, General Manager, Environment at Guardian News and Media

James Goodman, Head of Futures at Forum for the Future

Tom Hume, Managing Director of Future Platforms

Steve Wolak, Head of Betavine, Vodafone Group R&D

Workshops given by Pachube, AMEE and Earth Open Source

Photo: Carbon Tippy Toes (Simon Hughes) cc: attribution-share alike 2.0 generic

EcoMo09 judges and data support

Newrelationships


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Industry contexts for sustainability activity

Functionalpractice

Changingbehaviour

Technology/ R & D

For example:

Base station and network energy

Office practices

Logistics

New materials

Cradle to cradle manufacture

Alternative charging /power sources

Collaborations within industry and cross-industry

Mobile tools and services for users and communities


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Context: Technology activism


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Aiming to turn data into action


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Individuals are interested in contributing

howeverCC | Andrew* http://www.flickr.com/photos/nez/1181091743/

CC | The RSA http://www.flickr.com/photos/

the_rsa/3886952782/

CC | celestehhttp://www.flickr.com/photos/celesteh/3404805434/

CC | secretlondon123on http://www.flickr.com/photos/secretlondon/3396892516/


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Most individuals cannot visualise their impact in a wider context

Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/


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Even with the wide range of calculators and tools available, most people are not able to understand their impact

Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edisonhttp://www.carbonfootprint.com/ Carbon Footprint Ltdhttp://www.diykyoto.com/uk DIY Kyotowww.dopplr.com Dopplr carbon calculator


20 January 2010

Picture by Digon3 | Attribution 2.0 Share-alike Generic | http://www.flickr.com/photos/47705377@N00/505196721

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Mobile devices are uniquely positioned to:

read activity data and

deliver information to individualsdirectly in context of activity


20 January 2010

Picture by jurvetson | Attribution 2.0 Generic | http://www.flickr.com/photos/44124348109@N01/64615651

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Designing to persuade and foster social support of behaviour change is equally as important as interpreting data


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Design intent


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Our work with sustainability activists and experts has shown the need for

•a “path to participation”

and that

•different tools can provide access to different points on the path

REDUCE, REUSE, RECYCLE +RETHINK

viaInforming decision making

Monitoring progress and providing feedback

Collaborating

Providing alternatives

ideally with enjoyment

Design supporting individual and social changeDesigning services & products to support classic sustainability actions


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Yes,But

How?


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Make people aware of WHAT they are doing and what is happening

Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/

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Personal informatics & visualisation

Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)


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Making the measurement relevant

Cross-Modal travel comparison tool Tom Parker (EcoMo09 competition)

http://tinyurl.com/ecomo09-travel

Carbon footprint translator Carbon.to (EcoMo09 competition)

http://tinyurl.com/ecomo09-carbon-to

Participant

Participant


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Revealing the invisible

Good CommuteCarbon Tippy Toes concept illustration

http://tinyurl.com/good-commute


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2 Monitor progress

Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/


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Wattson + Holmes

The Wattson device displays a readout of your energy usage in cost or in watts, and, on the underside, coloured lights show how much energy you are using compared to your average usage.

Data come from a sensor that clips onto one of the electricity mains cables and is sent via a transmitter to the Wattson.

Understand the current state

Images: screen grabs fromhttp://www.diykyoto.com/uk

i.Go.Green / we.Go.GreenMobile widget game that tracks the improvement of an individual’s (or communities’) sustainability. It gives a live feed update of a person’s (or team’s) environmental impact, based on a range of activities, such as travel and electricity use.Andreas Muth


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Carbon DiemMobile app that calculates the user’s carbon footprint. It identifies the user’s mode of transport through speed and distance data (via the handset’s GPS).Users can set personal targets and compare against others.

Images: screen grabs fromhttp://www.carbondiem.com

Understand the current state

Participant


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Set goals and follow progress

Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/

Nike+http://tinyurl.com/noenbu

Booyahhttp://www.booyah.com


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3 Provide alternatives

Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/


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Alternatives in manageable chunks

http://www.energysavingtrust.org.uk/calculator/start

Carbon calculator Energy Saving Trust

AMEE + Google maps

http://tinyurl.com/ecomo09-AMEEmashup

OPOWERhttp://www.opower.com/

Participant


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Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/

4 Fun is a gamechanger


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Personality

Generation Green

Tio –Tim Holley

http://www.generationgreen.co.uk/games/eco-rangers

http://www.timholley.de/Design_Home.html


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Competition and gameplayUltimate-G /Carbon Tippy Toesconcept illustration http://tinyurl.com/ultimate-green


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Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/

5 Build on our social nature


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Supportive social pressure

Nike +http://tinyurl.com/noenbu

OPOWERhttp://www.opower.com/

JoinMehttp://www.join-me.co.uk/

http://www.weightwatchers.com/


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Aiming to complete the circle: some examples

AMEE

Dopplr Annual report

Pachube

TioWeightWatchers

Ultimate GNDL game

Nike +

oPower

iGoGreen

Objects with Attitude

Carbon.to

Cross-Modal Calculator

Good Commute

Wattson

Carbon Diem

Pachube

AMEE


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Some design principles


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Design systems that support change, not just features

Involve people in the creation and delivery of services.

Data gives an unprecedented level of information, but must be made meaningful

We don’t base our choices on information alone

Context is king

Help people deepen their participation Use social dynamics to foster change

Sustainable fun (low impact + long term + generative)


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Thank youhttp://tinyurl.com/betavine-sustainabilityProject blog: