ON DEMANDUSER RESEARCH

flickr.com/clern

60 YEARS AGOo hai, faye

user researcb tools

20 YEARS AGO

Explode

Some thoughts on analytics

What do helicopters do in action movies?

GunnarCreative director developer UX interaction graphic visual designer product manager CEO IA.

Gunnar’s Boss.He’s always on a plane and loves birds.

Oy Gunnar, I want to save some money on research.

Sure, Boss.

Let’s intercept & observe 10 users live with screen-sharing, and do 10 self-moderated with usertesting.com

Okay, nerd.

PRINCIPLES

2

COMBINEONLINE!METHODS

Or Die

Die?

Seems harsh.

TIME ISEVERYTHING

Since 2007

Can tools make us better researchers?

TITLE TEXT

remoteresear.ch

CATEGORIES

5

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

Tasks On Concepts

For A Long Time

People Talk To A Machine

Talk To People

Fancy-Ass Analytics

Tasks On Images

Tasks On A Live Site

I.A. & Navigation

For Ad Agencies

Ammunition

Insight

Just Better Analytics

Still More Ammunition

More Ammunition

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

Deep Behavioral UX

Insight

Opinions

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

Ad Agencies Love It

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

Jared Spool Hates It

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

Jared Spool Hates It

Conceptual

For A Long Time

Self-Moderated

Moderated

Web Analytics

Automated Static

Automated Live

remoteresear.ch

Back to me.

TEXT

PROTOTYPES, WIREFRAMES, SKETCHES?

HECK YES.

60% PROTOTYPE!RESEARCH

10 YEARS244 STUDIES2,915 PARTICIPANTS (MODERATED)165 ORGANIZATIONS22,310 HOURS

SOCIAL IMPACT OF TECHNOLOGY

A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE

So Gunnar, how do we recruit for remote studies?

Quickly.

RECRUITING OPTIONS

Grab someone in the hallwayGrab someone who isn’t directly involved in your projectIM your friends for a quick lookPanels and recruiting agenciesReal customers from marketing listsSite intercepts

Realness

RECRUITING OPTIONS

EthnioLinks or house ads to online formsRecruiting agenciesCustomer email listsPanelsCraigslist/online ads

Use Ethnio when

Website or twitter accessSome budgetQuotas are relatively simple

USE FORMS WHEN

You can place a link but not codeLow budgetQuotas are relatively complexOptions:

Google DocsWufoo

CRAIGSLIST

When other methods don’t workNo doughTakes a whileEmbarrassing to admit to your friends

Paying Incentives

Collect minimal personal infoDeliver quicklyAppropriate for location

AutomatedRemote Research Tools

USABILLA

Clicks & QuestionsHeatmapsYou do your own recruiting$49 - $199

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LOOP11 (UN-MODERATED)

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WHAT WE USE. A LOT.

• Ethnio + GTM + iShowYouHD

• Usabilla + Loop11 + Usertesting.com

THE FUTURE?

THE FUTURE.

Mobile Remote

Research?

PORTABLE RESEARCH

DUAL LENSSTREAMINGFIELD RESEARCH

• Livestream• Flip Cam RIP• It’s the view

finder, silly• Actual duct

tape

“I PAID TO SEE THE WHOLE ACTOR”

!n.