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A Short Introduction to CYBORG ANTHROPOLOGY AMBER CASE WEBVISIONS 2009 @caseorganic

Webvisions 2009 - A Short Introduction to Cyborg Anthropology

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Cyborg Anthropology is the study of the interaction between humans and computers, and how the capabilities of our bodies are extended externally and uploaded into hypertext.We are all Cyborgs. Increasingly, we are purchasing and discarding extensions to our selves. We're also becoming an interface culture. How we interact with machines and technology in many ways defines who we are. Cyborg Anthropology is a lens with which to understand what's happening to us in a world mediated by dynamic objects, processes and change.An entirely new set of social roles have developed around the use of technology. Erving Goffman's The Presentation of Self in Everyday Life relates directly to this.The shape of a site's architecture makes people move, and the flow of people shapes how a site transforms over time. Profiles and avatars allow users to represent themselves asynchronously—that is, they are another extension of connection and etiquette that can be optimized or used poorly. These extensions of presence allow people to be accessed when they aren't even there.In a frictionless economy, the concepts of physics are even more prevalent. Digital products often take less time and space to create and distribute.Definition of a the prosthetic: a technology/device we use -- and must cooperate with -- to achieve a goal.Apple and the iPhone store are currently the leaders of the most fashionable, cutting edge prosthetic devices. Attach to yourself, extend yourself.Turned off, an iPhone looks like a oracle pool from mythology. Like magic: turn it on, "tell me about China." Done. In the same way, those who can write a line of code are magicians, in that they can write spells to make certain things happen. In a short period of time, mind-extension prosthetics have become fluid. They change constantly. A new computer comes out every few months. Design upgrades for iPods and Phones make our proesthetic extensions lighter and faster. Our attractiveness is often measured by the ease that we exist with our external objects. We are gods (unless we forget to charge our batteries). Good design reduces friction: If you make users wait when coming to homepage, like having to wait for bus at bus stop. Twitter evolves naturally (like tribobyte), adds functions organically, through interaction: @replies, tinyurl/bit.ly.Data aggregation is evolving, digital objects sort and organize.

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Page 1: Webvisions 2009 - A Short Introduction to Cyborg Anthropology

A Short Introduction to

CYBORG ANTHROPOLOGY

AMBER CASE WEBVISIONS 2009

@caseorganic

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The study of the interaction between

humans and computers. How the capabilities of our

bodies are extended externally and uploaded into

hypertext.

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LIQUID CULTURE

Hot Water Cold Water

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Webvisions ’09 @caseorganic

Here, talk about the escape velocity of data when there is too much of it on a hard drive (many photos, ect).

Here, talk about the escape velocity of data when there is too much of it on a hard drive (many photos, ect).

ESCAPE VELOCITY of DATA

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DIGITAL PALEONTOLOGY

"And even as far back as early CS3"...we saw faster launching.

CS4 (11.0) Oct. ’08CS3 (10.0) Aug ’07CS2 (9.0) Apr ’05CS (8.0) Oct ’03

.

.5.5 Mac, Windows Feb ’99

.

.2.5 Mac Merlin Nov ‘92 2.0 Mac Fast Eddy June ‘911.0 Mac Feb. ‘900.63 Mac Oct. ‘88

0.63Macintosh

October 1988

1.0Macintosh

February 1990

2.0Macintosh

Fast Eddy

June 1991

■Paths

2.5

Macintosh

Merlin

November 1992

Windows

Brimstone

IRIX, Solaris

November 1993

3.0

Macintosh

Tiger Mountain

September 1994

■Tabbed Palettes

■Layers

Windows, IRIX, Solaris [1]

November 1994

4.0

Macintosh, Windows

Big Electric Cat

November 1996

■Adjustment Layers

■Actions (macros)

5.0

Macintosh, Windows

Strange Cargo

May 1998

■Editable type (previously, type was rasterized as soon as it was added)

■Multiple Undo (History Palette)

■Color Management

■Magnetic Lasso

5.5

Macintosh, Windows

February 1999

■Bundled with ImageReady

■Save for Web

■Extract

6.0

Macintosh, Windows

Venus in Furs

September 2000

■Vector Shapes

■Updated User Interface

■"Liquify" filter

■Layer styles/Blending Options dialog

7.0

Mac OS 'Classic'/Mac OS X, Windows

Liquid Sky

March 2002

■Made text fully vector

■Healing Brush

■New painting engine

7.0.1

Mac OS 'Classic'/Mac OS X, Windows

August 2002

■Camera RAW 1.x (optional plugin)

CS (8.0)

Mac OS X, Windows

Dark Matter

October 2003

■Camera RAW 2.x

■Highly modified "Slice Tool"

■Shadow/Highlight command

■Match Color command

■Lens Blur filter

■Smart Guides

■Real-Time Histogram

■Detection and refusal to print scanned images of various banknotes[2]

■Macrovision copy protection based on Safecast DRM technology

■Scripting support for JavaScript and other languages

■Hierarchical layer groups

CS2 (9.0)

Mac OS X, Windows 2000 / XP

Space Monkey

April 2005

■Camera RAW 3.x

■Smart Objects

■Image Warp

■Spot healing brush

■Red-Eye tool

■Lens Correction filter

■Smart Sharpen

■Smart Guides

■Vanishing Point

■Better memory management on 64-bit PowerPC G5 Macintosh machines running Mac OS X 10.4

■High dynamic range imaging (HDRI) support (32 bit per channel floating point)

■More smudging options, such as "Scattering"

■Modified layer selection, such as ability to select more than one layer.

CS3, CS3 Extended (10.0)

Universal Mac OS X, Windows XP SP2 or later

Red Pill

April 16, 2007

■Native support for the Intel-based Macintosh platform and improved support for Windows Vista

■Revised user interface

■Feature additions to Adobe Camera RAW

■Quick Select tool

■Alterations to Curves, Vanishing Point, Channel Mixer, Brightness and Contrast, and the Print dialog

■Black-and-white conversion adjustment

■Auto Align and Auto Blend

■Smart (non-destructive) Filters

■Mobile device graphic optimization

■Improvements to cloning and healing

■More complete 32 bit / HDR support (layers, painting, more filters and adjustments)

■Faster launching

CS4, CS4 Extended (11.0)

Universal Mac OS X, Windows

Stonehenge

October 30, 2008[3]

■Smoother panning and zooming and fluid canvas rotation

■OpenGL display acceleration in Photoshop

■Native support for 64-bit on Windows Vista x64

■Adjustments panel

■Auto-blending of images

■Masks panel

■Improved Adobe Photoshop Lightroom workflow

■Content-aware scaling

■Better raw image processing

■Extended depth of field

■Dramatically enhanced color correction

■Auto-alignment of layers

■New file display options (tabbed document display and n-up views)

■New file management and workspaces with Adobe Bridge CS4

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ACCESSThe future is lame. It is only accessible by 2 dimensional interfaces on slow machines.

Webvisions ’09 @caseorganic

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But increasingly...

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2D is 4D.

Webvisions ’09 @caseorganic

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Now lets talk about...

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PRIVACY

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VALUE TUMORSThe dangers of unconstrained value creation

within an unstable ecosystem.

Facebook apps as unrestrianed value inside a systme.

apple store as a good example of a stable, curated ecosystem.

wordpress as one of the best exmaples of plugins developing outside an ecosystme and then being adopted back into the ecosystem if they prove themselves.

Facebook apps as unrestrianed value inside a systme.

apple store as a good example of a stable, curated ecosystem.

wordpress as one of the best exmaples of plugins developing outside an ecosystme and then being adopted back into the ecosystem if they prove themselves.

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VALUE TUMORS

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CRISIS AVERSION

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A Short History of the Externalization of the

Mind

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THE PROSTHETIC IMPULSE

Exteriorizing human functionality.

Less liability - multiple lifetimes in one human. Compression of time and space. On-demand body parts/extensions one can purchase, ready-made.

Less liability - multiple lifetimes in one human. Compression of time and space. On-demand body parts/extensions one can purchase, ready-made.

A market can be altered by co-creating objects by a dynamic feedback loop that gets smaller with each advance in microblogging communication methods. Consumers can talk directly to producer through Twitter. A/B testing on websites showed Zappos.com what its consumers liked or did not like over the years, slowly carving out a niche that was properly responded to.

A market can be altered by co-creating objects by a dynamic feedback loop that gets smaller with each advance in microblogging communication methods. Consumers can talk directly to producer through Twitter. A/B testing on websites showed Zappos.com what its consumers liked or did not like over the years, slowly carving out a niche that was properly responded to.

Attention online is an organization of energy, inlinks, movement towards something. systems with energy efficiency can get things done more quickly than others.

Attention online is an organization of energy, inlinks, movement towards something. systems with energy efficiency can get things done more quickly than others.

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A possible future...

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MULTIPLICITY OF PROSTHETICS

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INTERFACE CULTURE

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EARLY PROSTHETICS

Webvisions ’09 @caseorganic

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ADVANCED PROSTHETICS

Webvisions ’09 @caseorganic

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CURRENT PROSTHETICS

The technological devices that we interact with. Interfaces, objects we cooperate with to reach a goal.

Webvisions ’09 @caseorganic

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We’re all shedding materials

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Shedding clothing, like trees do during the seasons.

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We share our prosthetic impulse

with another creature.

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One of the earliest forms of life to

develop the shell.

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Trilobytes shed their eyes.

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So do we.

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Tinyurl, Tr.im, Bit.ly

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CollectiveIntelligence

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INDUSTRY

INDUSTRY

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Space/Time

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Univac I

(1951)

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Hard Drive (Approx.

>10Megs)(1956)

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v

Hard Drive (Approx. 500 Gigabytes) (2009)

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World’s Smallest RFID Tag

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THE FIRST COMPUTING

MACHINE WAS LARGER THAN AN

OFFICE

Webvisions ’09 @caseorganic

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THEN, THE COMPUTER WAS THE SIZE OF AN

OFFICE

Webvisions ’09 @caseorganic

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EVENTUALLY, THE COMPUTER FIT

INSIDE THE OFFICE.

Webvisions ’09 @caseorganic

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NOW, THE COMPUTER RUNS

OFFICE.

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HUMAN LIMITATIONS

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ADVANCED PROSTHETICS

DATA AGGREGATION

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SOCIAL GRAVITY

SOCIAL GRAVITY

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The idea of extra data.

80 Degrees 50 Degrees

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History of the Future

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Rossum’s Universal Robots (1921)

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Stock Tickers

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MEDIA BACKBONES

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Geosynchronous Orbit

Geosynchronous Orbit

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13,000 Satellites

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Teleoperators

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THE ‘STATUSPHERE’

Oh, Wow! Thing!

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TRAINING WHEELS

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Maintenance

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Global Cell Phone Use

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A History of Communication

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In Africa, the talking drum is used by tribes for extremely long distance communication. extremely granular messages can be produced through the medium and be heard in other villages.

Twitter is the talking drum. Cell phones are the talking drum.

In Africa, the talking drum is used by tribes for extremely long distance communication. extremely granular messages can be produced through the medium and be heard in other villages.

Twitter is the talking drum. Cell phones are the talking drum.

Webvisions ’09 @caseorganic

The Talking Drum

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Webvisions ’09 @caseorganic

Schizophrenia

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THE TELEPHONE MADE THE WORLD VERY SMALL - You could stand on one side of it, whisper something, and be

heard on the other.

Webvisions ’09 @caseorganic

You could stand on one side of IT, You could stand on one side of IT, whisper something, and be heard on whisper something, and be heard on

the other.the other.

You could stand on one side of IT, You could stand on one side of IT, whisper something, and be heard on whisper something, and be heard on

the other.the other.

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MR. SWEIGERT

Webvisions ’09 @caseorganic

The origin of the cordless telephone The origin of the cordless telephone

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COMMUNICATION AND THE

SHRINKING WORLD

Webvisions ’09 @caseorganic

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Good Design Reduces Friction

Note that traffic does not have to exist in this way anymore. comparative lightness and simplicity of a 301 redirect can move a site from 1 place-another, cheaper than a highway.

Note that traffic does not have to exist in this way anymore. comparative lightness and simplicity of a 301 redirect can move a site from 1 place-another, cheaper than a highway.

The analoy world is full of friction. The analoy world is full of friction.

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Traffic. Traffic. Traffic. 1.5 million dollar redirects. Lots of time and space to get from one place to another.

Traffic. Traffic. Traffic. 1.5 million dollar redirects. Lots of time and space to get from one place to another.

The level of friction in the digital world is far less. Innovating in a frictionless atmosphere makes things faster. Allows us to reproduce technologies and improve them faster than objects/organic objects take to evolve in real life.

The level of friction in the digital world is far less. Innovating in a frictionless atmosphere makes things faster. Allows us to reproduce technologies and improve them faster than objects/organic objects take to evolve in real life.

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Ambient Findability + Life/Death

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INFORMATION SOCIETY(1980)

As Post-Industrial Society

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DIGITAL SELF ACTUALIZATION

Webvisions ’09 @caseorganic

There is a difference between living in a pre-built analog environment and developing personal and communal digital space by ones own contributed information. (Masuda)

There is a difference between living in a pre-built analog environment and developing personal and communal digital space by ones own contributed information. (Masuda)

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LIFE EDITINGMASUDA

In an information economy, the individual can use information for self-directed life editing or augmentation.

In an information economy, the individual can use information for self-directed life editing or augmentation.

Psychologists are paid to edit people’s lives. so are lawyers, doctors, and travel agents. each has a type of situated knowledge.

Psychologists are paid to edit people’s lives. so are lawyers, doctors, and travel agents. each has a type of situated knowledge.

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RECONNECTING NON-PLACES

iPods, Cell Phones, Social Networks recontextualize the construction of space. Warping it.

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PRESENTATION OF SELF

Webvisions ’09 @caseorganic

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CO-CREATION OF SELF (ANALOG)

Webvisions ’09 @caseorganic

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CO-CREATION OF SELF (DIGITAL)

Webvisions ’09 @caseorganic

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THE CO-CREATED CELEBRITY CYBORG

Webvisions ’09 @caseorganic

A celebrity is not a single person, but rather, a network of interconnected structures that

influence its value.

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SOCIAL NETWORKS AS VIDEO GAMES

Leveling up+1 Friend +1 Connection +1 Followers +1 Inlink

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Serial Experiments Lain

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VISIONS OF THE FUTURE

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Steve Mann

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Self-Portrait of Steve Mann

Wearable Computing Apparatus

1981

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Steve Mann Wearable Wireless

WebcamDecember 13, 1994

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Personal SousveillanceThe Art of Inverse

Surveillance

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This T-Shirt is Watching You

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DOWNLOADABLE HARDWAREThe future of contact lenses.

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Affective Computing

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Kelly Dobson

MIT

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Haptic Storage and Retrieval

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projectLily

Pad Arduino (2007)

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Heelys Hack

(2007)

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Smoking Jacket

Process Visualization

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M-Dress (2007)

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Culture tells us what it is okay to

like.

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New culture is often shown to us through movies.

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Thus, we now feel it okay to use a

computer interface with gesture recognition.

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Because we’ve seen it in Minority

Report.

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Here, Minority Report has given us the narrative that allows us to

collectively imagine a future.

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Futuristic Bluetooth Bling

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Liquid Interfaces Can Become

Anything

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Webvisions ’09 @caseorganic

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The Tangible User Interface

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The Absurd

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Niche Markets

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Collaborative Editing

COLLABORATIVEEDITING

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Mapping

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In the beginning, we had no idea what the new world looked like. We were still exploring.

There were many interesting creatures in this new world.

In the beginning, we had no idea what the new world looked like. We were still exploring.

There were many interesting creatures in this new world.

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OPEN STREET MAPS

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TREND PREDICTION

Webvisions ’09 @caseorganic

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DATA VIZUALIZATION

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TheInfo.org - A site for large data sets and the people

who love them.

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Kriesselog - lastgraph

- Your taste in music as a stream

graph

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Social Mapping

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Hans Rosling

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EXPERTS

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A Short Introduction to

CYBORG ANTHROPOLOGY

AMBER CASE WEBVISIONS 2009

@caseorganic