Download pdf - Nouveau concept Artazart - HETIC

Aymeric GallissotVincent GarreauAgathe LebonOlivier Tran

ANALYSIS AND PROPOSAL OF A NEW CONCEPT

H1P201509/06/2011

THE TEAM

Aymeric Gallissot Vincent Garreau Agathe Lebon Olivier Tran

WHAT’S ARTAZART ?

• Created in 1999 by Carl Huguenin and Jerome Fournel

• A physical store in Paris (83 Quai de Valmy, 10 Ar) and a website

• A bookstore that sells design and photography books

THE STORE

THE WEBSITE• Created in 2007

• Several problems :

- Books are not highlighted

- Poor organization

- The design

OUR NEW CONCEPT...

THE NEW LOGO & AVATAR

ARTAZARTDESIGNBOOKSTORE



WHITE VERSION

ALTERNATIVE VERSIONS

AVATARHORIZONTAL LOGO

VERTICAL LOGO

DESIGNBOOKSTORE


BLACK VERSION

ALTERNATIVE VERSIONS

AVATARVERTICAL LOGO

ARTAZART

HORIZONTAL LOGO

THE NEW LOGO & AVATAR


ARTAZART

DESIGNBOOKSTORE

THE NEW WEBSITE• Several issues :

- Clarify and reorganize the content

- Integrate the news feed, the products, the store, the different services

- Make purchases easier for the user with tools like sorting by price, by popularity, etc

- A website visually more attractive

- Integrate social networks for a maximum of visibility

THE NEW WEBSITE

Conceptualization

Graphic chart

Development

ConceptualizationGraphic chartDevelopment 45.000 EUROS

THE NEW CONCEPT STORE

THANKS FOR YOUR ATTENTION.

ANY QUESTIONS ?